NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!).

Communication 94

Communication email Marketing Reflection 94

The Modern Nonprofit

JANUARY 2, 2024

Adding Credibility Authentic testimonials lend credibility to your nonprofit, as they are seen as genuine endorsements over traditional marketing messages. Develop longer versions for your website and annual reports, and shorter snippets for social media posts or marketing flyers. This widespread use maximizes their impact.

Story 104

Story Guide Support Analysis 104

Allegiance Group

SEPTEMBER 16, 2022

At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors. Being in the business of improving direct mail and email fundraising campaigns for nonprofits, as I am, you start to see patterns of success and failure.

email 52

email Effective Fundraising Language 52

Qgiv

AUGUST 26, 2021

He’s a 20-year veteran leader of a multi-campus megachurch and international television and radio broadcast ministry. Be sure your online donation forms and direct mail reply forms give an opportunity for a recurring gift. . Darrell specializes in maximizing results out of limited resources. About Infinity Concepts.

Retention 59

Retention Rate Donor Mail 59

Nonprofit Tech for Good

JULY 30, 2012

Small to medium-sized nonprofits with small to medium-sized marketing and communications budgets may not have the resources that many of the larger nonprofits do, but that doesn’t mean your online communications campaigns can’t be as good. Custom-designed Twitter and YouTube Channel backgrounds. Hint, hint.

Social Media 277

Social Media Media Hints Social 277

Care2

JANUARY 24, 2013

Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks. Say good bye to "online fundraising" and "offline fundraising," there is only fundraising.

Channel 66

Channel Social Media Integration Wyoming 66

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Check to see if your constituent relationship management (CRM) platform or email marketing system has the ability to A/B test and let your emails race to the finish line!

Gift 207

Gift Consultant Audience email 207

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? We can help!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Bloomerang

AUGUST 21, 2023

No matter where you are in your growth stage, taking action, in concert with your internal stakeholders, will always bring you closer to the goal of raising more revenue. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Do you have a case for support tailored to younger donors?

Action 73

Action Report Practice Fundraising 73

Qgiv

DECEMBER 8, 2022

Set your goals Choose a type of fundraiser Plan your fundraiser Market your fundraiser Recap your fundraiser. Setting up a sleek donation form and executing a comprehensive marketing campaign is the best way to raise money for your cause in a fast and easy way. Market your fundraiser. How to start a fundraiser. Set your goals.

Money 52

Money Raise Causes Fundraising 52

Achieve

SEPTEMBER 21, 2017

In September, you decided on the story and wrote the first draft of your direct mail appeal. Obtain feedback and internal approval from your team/leadership – as well as the beneficiary whose story you’re telling. If segmenting your direct mail piece by donor type, consider adding a dynamic sentence or two (i.e.,

Campaign 52

Campaign Mail Channel Story 52

Bloomerang

JULY 26, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Internalizing and externalizing an organization-wide culture of philanthropy. Is it easy to join your mailing list? Online giving is the fastest growing giving channel per research by M+R. If so, how?

Strategy 142

Strategy Online Fundraising Plugin 142

sgEngage

NOVEMBER 15, 2022

DAFs; gifts of real estate, stocks, or businesses; and planned giving offer your supporters means to make a dramatic impact even when the market fluctuates. It’s tempting to eliminate direct mail in favor of a more budget-friendly, digital-first approach. During uncertain times, alternative sources of giving typically rise.

Build 68

Build Strategy Blackbaud Philanthropy 68

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. For detailed best practices on how to use email effectively, see 10 Email Marketing Best Practices for Nonprofits. And don’t be shy about sending emails!

Practice 339

Practice Online Fundraising Nonprofit 339

EveryAction

JULY 21, 2016

Direct mail is never going away completely in my lifetime, and good old telephone solicitation continues to be effective for some nonprofits. The current environment makes it tempting for an organization to spread themselves really thin as they try to use every channel at their disposal. What is our in-house technical savviness?

Advice 100

Advice Trend Tools Online 100

sgEngage

OCTOBER 17, 2023

Give your appeal some strong legs to stand on by revisiting, refreshing, and optimizing your website , social media channels, and online donation form. End-of-year appeals are a big internal effort. A strong impression includes making giving easy and streamlined. Want to expand, scale-up, or activate even more steps?

Fundraising 100

Fundraising Donor Celebrate Chicago 100

Nonprofit Tech for Good

DECEMBER 13, 2010

Title: Associate Director, Digital Marketing. I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. I’m a big believer in getting volunteers and interns to help be part of this growing space. Organization: The Nature Conservancy.

Social Media 209

Social Media Conservancy Interview Media 209

Saleforce Nonprofit

AUGUST 31, 2022

In fact, the closer we get to donors the more they engage with us through text and other digital channels. We regularly uncover major gift prospects by periodically screening donors on our direct mail list. Are Marketing and Fundraising Changing Permanently? Myth 3: Making the Right Ask is More Art Than Science.

Gift 69

Gift Strategy Amazon Digital 69

Nonprofit Tech for Good

DECEMBER 12, 2011

Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts. Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly. However, if you do opt to use your Gmail e-mail account, protect it fiercely. Of course not!

Social Media 222

Social Media Media Avatar Organization 222

Care2

AUGUST 9, 2013

Gen X and Gen Y are more likely to support human rights and international causes. There were also some interesting findings on Direct Mail VS Online Giving. If you have been following the Death of Direct Mail debate, you should note that Direct mail is alive and well, but it’s on the decline according to Blackbaud.

Charity 77

Charity Studies Money Donation 77

Tech Soup

FEBRUARY 5, 2013

In this post, we'll focus on three ways your organization can use social data in concert with existing information about your donors, volunteers, or community to increase the effectiveness and ROI of your marketing initiatives. Identify Your Content Marketers. Engage Your A+ Performers. Powerhouse donors! Conclusion.

Data 62

Data Social Colorado Mail 62

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

sgEngage

OCTOBER 27, 2021

This can be in the form of an automated confirmation, thank-you email, or a piece of direct mail. Regardless of the channel you choose, this added communication is great for strengthening your donor relationships.

Gift 81

Gift Benefit Ratio Nonprofit 81

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. Email marketing is mainly a numbers game.

email 77

email Fundraising Rate ROI 77

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

NTEN

MARCH 16, 2010

Like Mark Twain's famous quote, there is good news in the data -- the death of direct mail by some has been exaggerated -- but, when one looks at the data direct mail will not remain the dominate channel for soliciting and collecting gifts that it is today. Multi-channel integration is more important than ever.

Generation 56

Generation NTEN Chart Donor 56

NTEN

SEPTEMBER 6, 2011

Channel of Influence. Regarding which "channel of influence" most influences mobile giving, among the six percent of respondents who made a text-to-give donation, more than two-thirds (68 percent) were prompted by a newscast or radio mention. sporting event or concert)" (12 percent); and "an appeal from a celebrity" (nine percent).

Attitude 95

Attitude Mobile Giving Canada 95

Bloomerang

AUGUST 30, 2021

adjusted), presumably due to growth in the S&P 500 in recent years and how the 2020 market recovery positioned foundations to respond to the impetus to distribute more during a time of pressing needs. International affairs -related causes grew 9.1% (7.8% Even better, pick different strategies to use across multiple channels (e.g.,

Donor 98

Donor Giving Retention Gift 98

Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Channeling Joan Rivers and E!’s

Advocacy 58

Advocacy Storytelling Social Media United States 58

CauseVox

OCTOBER 11, 2021

It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. Offer to promote them and their work or product by featuring them on your website or sharing on your social channels. Here’s a few ways to get your major donors on board with your year-end campaign: Send them mail.

Guide 73

Guide Giving Campaign Social Media 73

Everyaction

JULY 18, 2018

Tip: Before looking at the different components you’ll share with the rest of the staff for this case statement, assemble your fundraising team to discuss internal project expectations. For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. Internal + Board.

Guide 108

Guide Fundraising Nonprofit Template 108

sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Optimize your channel strategy.

Rate 89

Rate Data Demographics Mail 89

Nonprofits Source

JANUARY 3, 2024

As you plan your fundraising activities, choose marketing strategies, and set your annual goals, reading up on the latest giving trends can help you align your approach with what’s going on in the wider nonprofit community. In particular, technology trends are bound to play a part in your organization’s digital marketing efforts.

Trend 52

Trend Marketing Technology Impact 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These nonprofits are primarily focused on direct mail and online giving. International Relief organizations had large declines in revenue and donors, but show signs of returning to normal non-disaster giving levels. Some sectors are having very good growth while others, like International Affairs, continue to struggle.

Data 118

Data Hurricane Fundraising Disaster 118

Connection Cafe

FEBRUARY 25, 2020

The observations, practical tips, and recommendations are divided into three areas: Strengthen Your Internal Partnerships. Strengthen your Internal Partnerships. There are several areas to target for increased collaboration: Human Resources, Marketing, Communications, Executive Team. Increase Employee Giving. Human Resources.

Program 28

Program Giving Companies Storytelling 28

Care2

AUGUST 23, 2011

About the presenters: Madeline Stanionis, CEO & Founder, Watershed Madeline Stanionis is the CEO of Watershed, a leading online fundraising, advocacy, and marketing agency. She holds a Masters of Social Work from San Francisco State University. She lives in Berkeley with her husband and rescued greyhounds, Cotton and Scout.

San Francisco 54

San Francisco Cisco America United States 54

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

Note from Beth: During my trip to India in February, I was introduced to a nonprofit children's book publisher in India, Pratham Books. “It was set up to fill a gap in the market for good quality, reasonably priced children’s books in a variety of Indian languages. Channels used: Twitter, Skype, Blog.

India 99

India Strategy Skype Remix 99