Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

Impact 120

Impact Management Organization Evaluation 120

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

DipJar

SEPTEMBER 12, 2022

Not integrating your software. As the first step to developing a strategy, set clear, measurable goals. Channel preference (social media vs. email). Gather past content from a specified time period and channel. Then, assess relevant metrics to see which types of content receive the most engagement. Demographics .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.

Measure 97

Measure Policy Social Media Green 97

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. Some questions you might ask in this process are: What traffic channels or sources lead to the best name acquisition?

Analytics 52

Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2013

” When Alison Carlman , unmarketing manager for Global Giving, shared her social media measurement spreadsheet during a peer learning session I’m facilitating for Packard Foundation grantees based on “ Measuring the Networked Nonprofit ,” I couldn’t help but think, “Now That’s A Spreadsheet!”

Measure 109

Measure Metrics Movie Social Media 109

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 100

Social Media Channel Data Media 100

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. Implementing a donor management program allows organizations to create a simplified channel of communication with donors about outcomes, upcoming actions, and special events.

Management 52

Management Donor Blackbaud Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Policymakers do not pay attention to messaging that comes through social media channels. Spectragram.

Case Study 98

Case Study Social Media Studies Integration 98

NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis.

Consultant 196

Consultant Free Strategy Slides 196

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. How will you measure success? What metrics are you using for mobile? Can you tell me how the channels support and enhance each other?

Mobile 111

Mobile Integration Strategy Green 111

Connection Cafe

JULY 27, 2012

Multi-channel! Multi-channel! Multi-channel! Early Stage : Integration may be a goal but identifying how to get there can be a challenge. Not financially committed to a second channel. Separate team and metrics for online marketing. Second channel constitutes 5-20% direct response revenue.

Channel 32

Channel Calendar Metrics Offline 32

Saleforce Nonprofit

APRIL 19, 2021

It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission. While some nonprofits are highly evolved in this category, many organizations are struggling with the first step of identifying which metrics to collect.

Digital 116

Digital Question Mentoring Michigan 116

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Maintenance of Communication and Collaboration Channels. Selection of Key Sales Metrics to Adopt. Here’s what Sales Ops leaders should own regarding the tech stack: Defragmentation & Integration of Technology Tools. Sales Ops: Table of Contents.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. It’s the measurement of how many donors continue to make donations to your organization year after year. What Is Donor Retention Rate?

Retention 59

Retention Rate Donor Mail 59

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Also, review your fundraising metrics and data from previous campaigns. Online fundraising. Email marketing software.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Connection Cafe

JANUARY 20, 2015

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. Donation Form Conversion Rate.

Metrics 20

Metrics Campaign Channel Conversation 20

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103

Measure Storytelling Metrics Phase 103

Tech Soup

OCTOBER 12, 2017

We found that libraries are using social, and they are eager to grow their channels. Learn How to Grow Your Library's Social Media Channels with Our WebJunction Webinars. During this event, you will learn how to establish measurable goals, identify key performance indicators (KPIs), and evaluate your social media results.

Library 80

Library Social Media Media Social 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels.

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

JULY 26, 2011

We all know that multi-channel marketing isn’t new, but data on what exactly organizations are doing with it isn’t necessarily well documented. We wanted to look closely at the best practices organizations are taking within the world of multi-channel marketing. A supportive culture fosters integrated marketing success.

Integration 32

Integration Marketing Org Channel 32

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

Benchmark 103

Benchmark Social Media Global Project 103

Connection Cafe

APRIL 10, 2010

Megan Hawkes @CCCINews , Executive Director, Constituent Engagement at Campus Crusade for Christ, International and Dave Raley @daveraley , Director of New Media at Masterworks presented the session Case Studies in Integrated Multichannel Fundraising and did a great job of answering that question in a series of 7 lessons.

Lesson 53

Lesson Integration Fundraising Channel 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map.

Measure 52

Measure Fundraising Analytics Channel 52

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Strategic integration into children’s health advocacy. Use of counting metrics. Increase reach on social media channels.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Integrated Social Media Strategy.

Social Media 97

Social Media Training Train Network 97

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign.

Social Media 189

Social Media Foundation Examples Media 189

Classy

JUNE 4, 2021

Incorporating matching gifts into your next fundraising campaign can create a new revenue stream that eases the strain on time and resources while bolstering funds, and taking just a few simple measures can bring the power of matching gifts to your next campaign. Promote Your Matching Gift Program Through Multiple Channels.

Gift 57

Gift Strategy Ratio Fundraising 57

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Social media audiences continued to grow in 2017.

Benchmark 62

Benchmark Digital Trend Report 62