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To Get Close to Members, Follow MarTech Trends

.orgSource

Mainstream Video Video isn’t new. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Take a lesson from QVC.

Trend 221
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Industry events—Monitor the headline speakers and their audiences. YouTube—Research who is featured on TED Talks or other video productions. Do any of your members have their own channel? For one compelling reason.

YouTube 221
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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Facebook Ads offer you lots of different objectives for your campaigns, such as reach, video views, engagement or conversions, and they’re even more sophisticated than you might think. . 3) Understand Facebook Ad objectives.

Test 325
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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Do this for any image, PDF or video you upload. Use the “mullet” philosophy when writing website and blog headlines. Use your keywords in front (the business), and the rest of the headline (the party) in the back. Use more video. Create videos on your expert content and upload these to your YouTube channel.

St. Louis 247
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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

What channel do they spend the most time on? What are they looking at on those channels? Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. Create a unique event hashtag. Conduct a lineup countdown.

Contest 87
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Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Well played, the second angle can garner news crews with video cameras to cover your event. Social media channels are essential tools for extending your reach. The fact that you’re doing a 5K for a worthwhile cause by itself is not news.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.