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To Get Close to Members, Follow MarTech Trends

.orgSource

Mainstream Video Video isn’t new. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Take a lesson from QVC.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.

YouTube 221
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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Facebook Ads offer you lots of different objectives for your campaigns, such as reach, video views, engagement or conversions, and they’re even more sophisticated than you might think. . 3) Understand Facebook Ad objectives.

Test 325
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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Successful event marketing starts with knowing how to reach your target audience. What channel do they spend the most time on? What are they looking at on those channels? For most event coordinators, one of the best places to reach their target audience is Instagram. Create a unique event hashtag.

Contest 94
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Google’s AI Search Experience: What advertisers need to know

M+R

This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance. Depending on where your brand falls, this might change the importance that you place on brand awareness, media exposure, and social audience-building. Take advantage of Google Ads AI c onversational experience.

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5 Examples of Non-Profits Using Cats…and a Dog in Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

The genre of cat videos has grown so much that the Walker Art Center initiated the Internet Cat Video Festival , curated by a “cat video curator.” ” This summer, it sparked news headlines worldwide, attracted a crowd of 10,000 people—some in costumes, others with feline companions, all cat lovers.

Examples 106
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image.

Charity 128