Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th. Will nonprofits follow that trend?

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Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads offer you lots of different objectives for your campaigns, such as reach, video views, engagement or conversions, and they’re even more sophisticated than you might think. . Remove all the lower performing ads, and test different headlines on the best ads. Let the different headlines test for a week.

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Test Facebook Charity Profit 325

Candid

APRIL 19, 2023

With the climate crisis making headlines every day, the urgency of tackling this issue is clear. In this video, Rogers speaks to the importance of working at the intersection of climate and gender. If you found these videos helpful to your work, you can learn more from the guide, Centering equity and justice in climate philanthropy.

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Qgiv

MAY 5, 2021

Back then, if we wanted to create a video to share with our supporters, it was a big deal. It couldn’t be done without professional (and expensive) camera equipment —and a tech-savvy cameraperson and editor to boot—so we had to pick our video topics wisely. 15 Types of Nonprofit Videos to Help You Connect with Supporters.

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Video Support Help YouTube 52

Nonprofit Tech for Good

JULY 4, 2021

That’s why video engagement is quickly coming to the forefront of nonprofits’ digital strategies. The best thing about incorporating video in your strategy is that no special skills are needed. To break up the monotony, you’ll want to post photos, videos, links and graphics. Connect your mission to headlines donors care about.

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Ideas Online Fundraising Social Media 358

Candid

JUNE 28, 2023

Though the growing climate crisis makes headlines every day, its enormity and complexity can be overwhelming to donors who often struggle to know where to begin and how to devise equitable strategies to address its impacts. In this video, Dosunmu shares how funding data reveals whether or not climate philanthropy lives up to these values.

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M+R

JUNE 5, 2023

The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget. You never know who has anti-vaccine videos buried in their content libraries. Enter: influencers. Find your people, even if they don’t know they’re “your people.” Search key terms and hashtags and see whose content grabs you.

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Conservancy Influence Mail Headline 80

.orgSource

DECEMBER 26, 2022

Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. But we are fortunate that podcasts and webinars make an exciting educational experience as easy as reaching into your pocket.orgCommunity produced 38 educational videos , 21 podcasts , and 6 live webinars this year.

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The Modern Nonprofit

OCTOBER 17, 2023

This isn’t just about beautiful words—pictures and videos are your allies, bringing the world closer to your cause and adding a human touch to cold stats. Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for.

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.orgSource

AUGUST 28, 2023

Industry events—Monitor the headline speakers and their audiences. YouTube—Research who is featured on TED Talks or other video productions. Consider first-time speakers who draw a crowd. They may be eager for greater exposure. Do any of your members have their own channel?

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YouTube Industry Leadership Podcast 221

Byte Technology

AUGUST 10, 2016

Remember that Facebook users are bombarded with photos and videos constantly, and it can be hard to really grab a potential customer’s attention. For instance, hitting older age groups with an intense hard-sell headline accompanied by a fast-and-loud video won’t likely get you very far.

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Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? Users pin images, videos, and articles that reflect who they want to be, places they want to travel, things they want to try. You can directly pin your videos from YouTube and your photos from Flickr. Pinterest is aspirational.

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Storytelling Social Media Nonprofit YouTube 179

Care2

MARCH 18, 2012

It’s been close to two weeks since Invisible Children released it’s "Kony 2012" video, which quickly spread across social networks, blogs, and made headlines across major news networks and newspapers like the NYT and the Washington Post. With over 80M views on Youtube, the video is still being shared and talked about.

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Lesson Video Campaign Uganda 62

Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Well played, the second angle can garner news crews with video cameras to cover your event. The charity 5K and walk is so common that municipalities struggle to schedule parks and roadways for these events every weekend.

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Headline News Maryland Cancer 39

Bloomerang

SEPTEMBER 7, 2022

For example perhaps it would work well as a video? An online showcase video is relatively easy to outsource or do in house. Remember the importance of the headline. Have a well established core headline. A good headline gets more donors to read the story. Get your writing-hat on and build up that effective content.

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Content Donor Fundraising Headline 87

Bloomerang

APRIL 11, 2023

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Conduct a lineup countdown. Host contests and giveaways to boost engagement.

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Contest Headline Social Media Survey 88

Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Be sure to incorporate your nonprofit’s guiding principles and why these values are important to your cause on your homepage.

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Effective Create Strategy Nonprofit 119

Get Fully Funded

FEBRUARY 9, 2021

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. If you can create a short video, even better. Keep the video to about 30 seconds or less. Remember, you have 10 seconds!).

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Websites Donor Photo Nonprofit 98

Whole Whale

APRIL 25, 2022

Focus on one CTA: Donate Cryptocurrency Remember that we want to keep the important info at the top of the page (in the first screen seen) to share with the highest number of user Use the headline as a donate CTA with reference to the value proposition of donating cryptocurrency, like children.org .

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Donation Tips Widget Headline 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

The genre of cat videos has grown so much that the Walker Art Center initiated the Internet Cat Video Festival , curated by a “cat video curator.” ” This summer, it sparked news headlines worldwide, attracted a crowd of 10,000 people—some in costumes, others with feline companions, all cat lovers.

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Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.

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Social Media Interview Examples Media 263

EveryAction

SEPTEMBER 20, 2016

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

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Metrics Social Media Measure Media 100

NCE Social Media

MARCH 25, 2009

RSS is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format (from Wikipedia ). RSS - Really Simple Syndication, can be a great time saver. Ideaware has an outstanding article on how to harness RSS to benefit your information needs.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. In fact, Harrison has said that if he talks for an hour, he uses over 200 photos and videos in his presentation.

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Charity Lesson Marketing Digital 128

Byte Technology

MARCH 30, 2017

So use ample white space (it will help your headlines and any imagery stand out better) and put the less important stuff on a linked-to page. So be vigil always about plagiarism and make sure you’re not guilty of it—that goes for words as well as imagery, videos and the like.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

This year’s edition, according to a blog post by Jay Baer on Convince and Convert, the headline finding is: For the first time ever, usage of Facebook went down. Usage on Facebook across every age and gender demographic is down and down overall from 67 percent of Americans to 62 percent. Is Facebook the BEST place for video?

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Facebook Digital Strategy Social Media 76

NonProfit Hub

MAY 22, 2017

It could be (and often has been) videos of cats , or babies —or both. We’ve all seen those horribly clickbait-y headlines , which always seem to include “You’ll Never Believe What Happens Next!!” Instead of writing baiting headlines, try reorganizing your content to increase readability. Don’t give in to this temptation.

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Headline Content Associations Internet 44

See3

OCTOBER 3, 2014

If the goal of your video is to rack up YouTube views, you have some tough competition. As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. This means that nonprofit videos need to be entertaining – not just informative. Your video has to be seen!

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YouTube Free Headline Search 40

Nonprofit Tech for Good

AUGUST 9, 2021

Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Upload work projects, such as presentations, videos, or special fundraising campaigns. List all current and past positions as well as education. Give recommendations to get recommendations.

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Linkedin Practice Social Media Sponsor 363

Zen and the Art of Nonprofit Technology

FEBRUARY 26, 2008

Miro is basically a video player, which can recognize RSS feeds, and automatically download videos. PBS has quite a number, as do various and sundry video podcasters. I get Democracy Now, ABC politics, the Webb Alert (a daily geek news headlines show,) Bill Moyers Journal, and lots of others.

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Tech Soup

JUNE 18, 2013

While the concert's headliners might get most of the press attention, the Bridge School itself is doing amazing work through assistive technology. Watch the video below for more on how the Bridge School uses donated technology to empower their students: (Please visit the site to view this video). Video by Ale Bezdikian.

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Student Education Cisco Adobe 61

Tech Soup

JANUARY 19, 2017

If we've learned anything in the past few years, it's that graphics and video make a huge difference in engagement, shares, and response rates. Write less lengthy copy and better headlines. Embed a video to present a call to action. Improve donation pages with stronger headlines, photos, and calls to action.

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Digital Marketing Game Headline 36

Classy

MAY 25, 2021

On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note. Check out how the Eat.Learn.Play. Foundation utilized Classy to elevate their donation form.

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Donation Tips Rate Mobile 67

Tech Soup

SEPTEMBER 7, 2017

For example, you could use a series of headlines from the local news such as this (again, fictional): June 9, 2017 — The Daily News: Shelter Takes in 87 Abandoned Dogs. Being a little creative when trying to find a way to engage the reader sometimes pushes you into using quotes from testimonials or headlines in newspapers.

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Storytelling Grant Missouri West Virginia 63

Nonprofit Tech for Good

OCTOBER 31, 2011

Use bold for headlines. An embedded video or slide show can add value to your text if it is relevant and well produced. Videos and photos help tell your organization’s story better, and often inspire donors and supporters to give and take action in a way that text by itself simply cannot. Repetition is key. Write for Web 2.0!

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Design Websites Practice Widget 260

AFP Blog

SEPTEMBER 20, 2013

The headline of the results, published on July 18, 2013, caught my eye. More than simply reporting what the survey respondents said, Philanthropy.com actually asked 100 participants to react to nonprofit websites on video (scrolling all the way down the page linked above will show you the video)'

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Websites Donor Headline Survey 29

Connection Cafe

FEBRUARY 21, 2018

In 2017, the headline from their Trust Barometer was “Trust has Imploded!” Collect user-generated videos to build social proof. Video has come to totally dominate the marketing mix and has taken over social media. Those real people who will amplify your message should do so with video.

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Voice Headline Articulate Government 24