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Your Guide to Social Media Advertising for Nonprofits

Media Cause

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. Adding manual tags on social platforms can differentiate the link between a post, a page, or native referral tracking. How does UTM Tracking Work?

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Leverage your online community for maximum member engagement and loyalty

Nimble AMS

The Community Brands 2022 Association Trends Study reports that the first reason members join associations is to network, and the sixth is to socialize. Keep reading for three key tips to improve the member experience with your online community platform. Keep guidelines relevant. Tie your guidelines to your mission.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

Channel 52
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Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

From targeted ads on social media to emails from websites they bought one thing from years ago, how can you ensure that your nonprofit’s online marketing efforts shine through the noise? A tried and true method of increasing marketing efforts is to use a multi-channel approach. Why Your Nonprofit Website Plays a Critical Role.

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How to Optimize Content for SEO Across Channels

Media Cause

And it doesn’t stop at your website—many social media platforms are adjusting their algorithms so that hashtags are no longer king—instead, users can search and be found based on copy in the captions. There is a big tie between social and search engine optimization (SEO), which most companies don’t think about.

Content 52
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How to take your association’s online advocacy efforts to next level

Nimble AMS

Get social. E quip your advocates with the tools they need to be successful in their social media presence. Provide association-branded social media assets to ensure your advocates are prepared to post on your program’s behalf. Set your advocates up in your online community platform with a specific advocacy sub-group.

Advocacy 117