M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

sgEngage

OCTOBER 14, 2022

open rate, CTR. Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. What are the ages of your followers? Will they be visiting with children?

Communication 72

Communication email Marketing Museum 72

M+R

JUNE 22, 2023

Super useful email applications. The first option is the simplest: use Scout Quest to help you identify your highest quality email addresses so you can really target ads. For instance, Oxfam America saw a 180% lift in monthly revenue by rolling out mid-level strategies from email across ads as well. A lovely interface.

Los Angeles 101

Los Angeles Audience Google Channel 101

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Guide Media Social 97

Bloomerang

NOVEMBER 8, 2023

” If you want to test your message on me, email me your draft and I’ll give you feedback. Send out an email campaign to your current donors, volunteers, and board members. Keep the email concise and compelling, with a clear call to action. Use a 90-second video in your social media or emails.

Strategy 56

Strategy Social Media Rate Gift 56

Cloud 4 Good

AUGUST 4, 2022

“MobileConnect became a reality through COVID as a way to send reminders for students to get tested and help support our safety efforts,” said Mead. . These programs help track current and prospective students engaging with the UMass brand through mass emails. We’re cautious with our communication,” explained Mead. “We

Massachusetts 90

Massachusetts University Communication Marketing 90

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates?

America 105

America Digital Audience Channel 105

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 75

email Advocacy Social Network Social Media 75

sgEngage

SEPTEMBER 28, 2021

One-time online giving skyrocketed by more than 15%, revenue growth from recurring donations outpaced one-time gifts for the ninth consecutive year, and nonprofits increased their revenue and engagement using email fundraising. increase in fundraising email revenue. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Your own email list is a rich source of potential donors.

Donor 82

Donor Social Media Websites Content 82

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 70

email Advocacy Social Network Social Media 70

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true.

email 52

email Marketing FAQ Profit 52

M+R

FEBRUARY 4, 2021

Unlike the broader EOY season (more on this in a moment), Giving Tuesday revenue is still primarily driven by email: on average, 55% of total revenue on and around Giving Tuesday was attributed directly to email. But even though overall revenue went up, email revenue remained flat, with only a 2% increase. .

Fundraising 98

Fundraising Gift Rate email 98

The Science Behind Engaging your Supporters

MAY 15, 2019

This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. It’s getting tough to break through the email crowd. Most individual email metrics have continued to decline. Email advocacy response rates are down 15%.

Benchmark 81

Benchmark Digital Report Learning 81

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

Channel 63

Channel Data Strategy Tips 63

Media Cause

FEBRUARY 28, 2022

Email: Cons: Only lives with your existing audience (unless you purchase a list). If it’s on your proper website, not a dedicated landing page, the bounce rate might increase with other shiny objects on the site. . Can include email capture to continue the conversation. . Test and track. Can link to more in-depth content.

Content 105

Content Test Student Audience 105

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Direct mail reaches different audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

Channel 59

Channel Data Strategy Tips 59

Bloomerang

JUNE 1, 2022

Creating a memorable brand ensures that your year-end fundraising efforts as a whole are memorable and that they stand out in supporters’ social media feeds, email inboxes, and mailboxes. You can certainly send one year-end email appeal to your entire supporter base. Conduct A/B testing.

Guide 107

Guide Giving Nonprofit Metrics 107

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Deliver Your Form on Multiple Channels.

Donation 67

Donation Tips Rate Mobile 67

Neon CRM

NOVEMBER 14, 2023

Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Step 6: Test the Process Before going live with your donation page, test the entire process from start to finish. Then test it again. Now, keep testing. Did it work?

Donation 52

Donation Gift Platform Nonprofit 52

DNL OmniMedia

MAY 25, 2022

Email Analytics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Classy

JULY 14, 2021

Establish Communication Channels for Engagement. Our production and technology team for the Collaborative found that it was useful to have pre-arranged channels for participants to be able to communicate with each other during and after sessions. This can be through email groups, digital breakout rooms, or other chat board software.

Virtual 105

Virtual Professional Marketing Fundraising 105

sgEngage

APRIL 10, 2023

Start testing your outreach plans. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Start testing your outreach plans. To expand your audience, consider how you can take a multi-channel marketing approach.

Demographics 72

Demographics Retention Donor Research 72

Everyaction

MAY 24, 2018

With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. Digital fundraisers are busier than ever, reaching more people through digital channels than ever before.

Benchmark 62

Benchmark Digital Trend Report 62

Connection Cafe

JUNE 6, 2018

One of the reasons that email fundraising sucks is because of people like me. I started testing stuff. I began with the long-held best practices and started testing them against unconventional ideas. Key Principle: People don’t give to email machines, they give to people. . Today’s fundraising emails are over-designed.

email 40

email Campaign Test Library 40

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Email marketing software.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Achieve

JUNE 1, 2023

For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Assess metrics such as your email open rate or online donation rate to measure your success. Their retention rate. Your online donor retention rate.

Donation 52

Donation Donor Giving Demographics 52

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. As a result, email expectations have changed.

email 48

email Campaign Test Benchmark 48

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

Giving 119

Giving Retention Metrics Demographics 119

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Make sure your email addresses, phone numbers, and physical addresses are all current. Use this logo on your website, letterheads, email, social media, and other marketing materials. Typography.

Websites 115

Websites Nonprofit Audience Mobile 115

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Fundraising Nonprofit Email Marketing: Is Email More Effective Than Direct Mail? This is especially true if you’ve tested different versions. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Care2

FEBRUARY 20, 2014

As I mentioned in a previous post about how many fundraising emails it might take per year to achieve a significant online fundraising program , digital fundraising is a numbers game.

email 61

email Benchmark Template Digital 61

Connection Cafe

MARCH 2, 2012

I was really intrigued at trying to understand whether or not a mobile text that went out before the campaign had increased the open and donation rates. I kept thinking, surely if I text someone ahead of an email (another Multi-Channel campaign case) I would see a significant increase in open rates and donation rates.

Test 29

Test Results Statistics Rate 29