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Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014

Nonprofit Tech for Good

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. The Mobile Web will rule by 2014.

Mobile 268
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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. This is an excellent time to ensure donors have seen all the great content on your website. 2) Encourage to Volunteer.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52
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Five Nonprofit Technology Trends to Watch in 2014

Nonprofit Tech for Good

Nonprofits that have not yet mobilized their online communications and fundraising campaigns will start to pay the price literally in lost donations in 2014. Websites, blogs, and e-newsletters that are responsively designed will become more common place in 2014 and will incorporate elements of flat design for optimal mobile browsing.

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Are they a first-time donor?

Digital 59
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Increase Holiday Donations With These 5 Digital Strategies

TechImpact

According to Google , planning ahead is the best strategy in addition to the following digital strategy tips: Donors start giving earlier than you might think. Donors start out with a search for nonprofit information. In fact 76% of donors started searching for nonprofit information after seeing an online ad.

Digital 183
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Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results. Link to video on the HRW YouTube Channel. Link to YouTube video embedded on the Mercy Corps website.