Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

Data 98

Data Donor History Demographics 98

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Top Nonprofits

MARCH 12, 2021

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates.

Trend 98

Trend Campaign Fundraising Mobile 98

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. sure also to include the overhead rate of staffing and running your nonprofit.

Action 73

Action Report Practice Fundraising 73

Forum One

JULY 13, 2022

Meaningful data is a tremendous asset to advocates, policymakers, and mission-driven organizations. Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories.

Story 67

Story Data Storytelling Lesson 67

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent.

YouTube 221

YouTube Industry Leadership Podcast 221

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices. campaign. 5000 Voices.

Social Media 97

Social Media Guide Media Social 97

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. The click-through rate for mobile fundraising messages was 6.3

Mobile 130

Mobile Digital Fundraising Advocacy 130

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

” Lucy Bernholz, “ Data-first Philanthropy.” Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” ” Lucy Bernholz, “ Data-first Philanthropy.” Not Data Driven.”

Social Media 100

Social Media Channel Data Media 100

EveryAction

JULY 21, 2016

The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!). What are some trends you’ve observed in the ways nonprofits are (and aren’t) using technology to engage supporters? ". Get your free copy on the Firefly Partners website.

Advice 100

Advice Trend Tools Online 100

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels.

Tools 361

Tools Fundraising Analytics Analysis 361

Bloomerang

JANUARY 3, 2022

This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Looking at this data will help you make informed decisions and have an accurate picture of your organization’s health. . Response rates for each channel used . Targeting and segmentation .

Evaluation 109

Evaluation Metrics Campaign Fundraising 109

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 92

Online Fundraising Benchmark Adwords 92

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Were there any patterns or trends in their behaviors (e.g., Select communication channels and advertising platforms for the campaign. Evaluate past fundraising and acquisition campaigns.

Fund 52

Fund Donor Strategy Search 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. Sustainable Fundraising Understanding and engaging with donor trends allows organizations to implement a donor action plan that aligns with the network’s unique goals.

Management 52

Management Donor Blackbaud Retention 52

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. What are some trends around nonprofit digital advocacy?

Digital 130

Digital Advocacy Fundraising Channel 130

sgEngage

DECEMBER 20, 2023

Like an emergency fund for your organization, an operating reserve allows you time to make data-driven decisions instead of having to react immediately. Identify the top line for each channel. Next, calculate the expenses for each channel. Next, calculate the expenses for each channel.

Foundation 80

Foundation Build Grant Fund 80

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. But they often find it difficult to know where to begin.

Hype 52

Hype Research Marketing Benchmark 52

Connection Cafe

DECEMBER 13, 2019

For years, fundraising professionals have heard that we’re on the precipice of a demographic trend called “the great wealth transfer.” In the report, we cross-referenced will-writing and bequesting rates against key factors like age, gender, marital and parental status, geography, and a few other unusual factors (like pet ownership).

Data 43

Data Giving New York City Pledge 43

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks.

Rate 76

Rate email Benchmark Fundraising 76

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Nimble AMS

MAY 25, 2022

Provide data about different industry positions. When you offer relevant data about jobs within your industry, like average salary, length of the workweek, and level of job satisfaction, non-members will view you as an authority in the field. providing a non-member rate for professional development courses or conference events.

Associations 130

Associations Technology Adopt Industry 130

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Failing to clean up your data. Channel preference (social media vs. email). Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Neglecting site design.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts. Online fundraising.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Achieve

JUNE 1, 2023

Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Can the development office customize workflows and notifications when a donor is lapsing to help you determine the root cause and how to turn the trend around? Is the technology popular in the market? Outcomes matter.

Metrics 261

Metrics Nonprofit Profile Platform 261

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

Note from Beth: Here’s a guest post from my colleague Steve MacLaughlin that is a great example of “ data informed fundraising.” What does the data say? Over the past few months I’ve been asked a lot of questions about giving trends: What explains the flat trend in overall fundraising?

Data 118

Data Hurricane Fundraising Disaster 118

Neon CRM

NOVEMBER 29, 2023

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. This correlates with an encouraging 39.5%

Lesson 52

Lesson North America New York Kentucky 52

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

Neon CRM

AUGUST 11, 2023

And Will Make Your Organization More Sustainable This is especially important as the nonprofit industry wrestles with current donor trends. GivingTuesday Donor Retention Is Easier With the Right Data If you want a donor to stay involved with your organization after GivingTuesday, you need to give them a positive, personalized experience.

Retention 98

Retention Donor Gift Template 98

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

sgEngage

JANUARY 19, 2023

Like an emergency fund for your organization, an operating reserve allows you time to make data-driven decisions instead of having to react immediately. Identify the top line for each channel. Next, calculate the expenses for each channel. Next, calculate the expenses for each channel.

Foundation 78

Foundation Build Fund Review 78

NTEN

SEPTEMBER 9, 2010

But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging.

Trend 86

Trend Online Fundraising Offline 86

Media Cause

JULY 22, 2021

Here are some ways your nonprofit can leverage the new data in Google Analytics 4: . Not only can you get a more complete picture of how your customers engage with your organization across channels, but also devices. Complying with data regulations is now simpler. Now, you can receive automatic alerts about data trends.

Analytics 52

Analytics Google Phase Nonprofit 52