M+R

DECEMBER 8, 2023

” It’s a normal, manageable change—but still one we need to be ready for. As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. What exactly is changing? Apple Mail is Apple’s email client. About 58% of the market uses Apple Mail as a client.

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Track Digital Change Fundraising 102

Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

Mail 52

Mail Donor Strategy Files 52

Achieve

JUNE 2, 2021

that generational lines haven’t stopped millennials from being exceedingly active in movements for change. direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. benefits of direct mail. is meaningful.

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Mail Course Campaign Digital 94

DonorDock

DECEMBER 29, 2023

Apple announced new privacy features for Apple Mail users. Learn how those changes affect email tracking data in DonorDock.

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Mail email Measure Track 40

M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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Rate email Open Change 122

The MatrixFiles

JANUARY 18, 2024

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. These changes primarily affect bulk email senders , which are defined as any email sender/domain that sends 5,000 or more messages to personal accounts within a 24-hour period.

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Policy Google email Spam 246

Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. Include a clear and compelling call to action. About the Author.

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Campaign Tips Fundraising Mail 331

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Digital Strategy 52

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

Saleforce Nonprofit

APRIL 6, 2022

Fundraising teams at the eye of the pandemic storm have experienced an eye-watering pace of change the past two years. The pandemic changed how nonprofits fundraised from various income streams and channels they deployed. Continued changes to fundraising and marketing, as in so many other spheres, is set to continue.

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Change Marketing Fundraising Stream 75

sgEngage

JULY 15, 2021

As technology, nonprofits, and the way we fundraise has significantly changed over the last few decades, so has the role of the operations team. It’s about more than just filling requests and mailing lists and reports. We are the subject matter experts for the organization’s data, integrations, trends, etc.”. “I

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Database Roles Podcast Change 100

The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. You are collecting e-mail addresses on your website, aren’t you?

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Online Fundraising Mail Newsletter 243

The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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Calendar Develop Organization Fundraising 220

Candid

OCTOBER 3, 2023

While nonprofits are required to file annual tax forms disclosing their financials, we’re not required to publish donor lists, produce and mail expensive print pieces, or churn out all new, original content. and significant print and mailing expenses. First, we tackled format. It also resulted in soul-crushing paper waste.

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Report PDF Mail Nonprofit 116

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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Money Tips Time Mail 98

NonProfit PRO

JANUARY 6, 2022

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail. Start fresh in 2022 with solutions to clean, update and enrich your donor data.

Data 147

Data Fundraising Demographics Mail 147

Nonprofit Tech for Good

DECEMBER 13, 2009

Scheduled to occur sometime between late 2009 and early 2010, some major changes are coming to Facebook Fan Pages. My first instinct is that the changes below are going to significantly impact nonprofits, and in some cases, not in a good way. The ability to extract the e-mail addresses of your Fans will become available… maybe.

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Facebook Change Feeds API 273

Nonprofit Tech for Good

JUNE 14, 2013

That said, I am very curious how social and mobile media is changing the way donors give to nonprofits and if you are a donor, I’d love your feedback in a blog comment below – and I’m sure nonprofits would appreciate it as well. When is the last time your wrote a check and mailed it to a nonprofit?

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Mobile Research Donation Paypal 204

NonProfit PRO

DECEMBER 2, 2021

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail. Start fresh in 2022 with solutions to clean, update and enrich your donor data.

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Data Fundraising Demographics Mail 130

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

Nonprofit Tech for Good

JUNE 14, 2013

That said, I am very curious how social and mobile media is changing the way donors give to nonprofits and if you are a donor, I’d love your feedback in a blog comment below – and I’m sure nonprofits would appreciate it as well. When is the last time your wrote a check and mailed it to a nonprofit?

Mobile 161

Mobile Research Donation Paypal 161

Eric Jacobsen Blog

MARCH 5, 2024

New Year's Resolutions for leaders : Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved (..)

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Mentoring Policy Review Technique 98

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Clear Goal and Demonstrated Impact: By spotlighting specific stories and quantifying the outcomes of past contributions, donors will see their gifts as catalysts for positive change and want to give more.

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Practice Fundraising Guide Channel 242

NTEN

JUNE 23, 2014

The 14th issue of the NTEN: Change journal is out, and this quarter is all about fundraising. Advocacy bitcoin change journal crowdfunding E-mail Fundraising International Leadership mobile Mobile overhead Strategy sustainability Fundraising' Neff, PwC Digital and Lights. >>Enjoy, and subscribe!

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Issue NTEN Digital Change 98

The Fundraising Authority

DECEMBER 10, 2022

There’s a reason for this change: storytelling is extremely important to good fundraising. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. It went from something that you almost never heard about just a few years ago, to the topic of numerous books , websites and conferences today.

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Story Work Fundraising Storytelling 350

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI also identified 411 gifts that were missed by the traditional mailing list.

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Course Fundraising Analysis Mail 130

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? How will iOS 15 impact email marketing?

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email Marketing Test Mail 104

Nimble AMS

DECEMBER 3, 2023

Lack of change management Is your association hoping to grow in the New Year? Growth can be a challenge for any organization, but to advance your goals in 2024, you must be open to change. Lay the groundwork for change at your association by requesting employee, member, and key stakeholder feedback.

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Associations ROI Retention Software 130

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with the organization’s case for support, annual reports, theory of change, and other collateral materials. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. your family members.

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Fundraising Mail Law Donation 347

Byte Technology

MAY 14, 2021

And there is so much more in the new WordPress like improvement in accessibility, a long list of changes for developers, plenty of fixes for bugs, and UI enhancement. Change site title, time zone, and tagline. Change your WordPress email address. WP Mail SMTP. If you are not familiar with these steps, we can help !

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WordPress Plugin Spam API 195

Bloomerang

NOVEMBER 18, 2021

Caveat: In most cases, I don’t recommend bundling more than one year out as a lot can change in one year. Just go with whatever helps you organize all of the donor communications, when you plan to mail them, and how they tie in together. Mail dates for each donor communication. Create your bundling plan. . Execute the plan.

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Communication Donor Mail Doc 124

Bloomerang

OCTOBER 30, 2023

Feeding America’s mission is to advance change in America by ensuring equitable access to nutritious food for all. Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video.

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Feeds San Antonio Donor America 85

Get Fully Funded

JUNE 11, 2023

If it’s already in process or in the mail, excellent work! Clean up your mailing list. A clean list , with the most current email and mailing addresses, will save you money and help you reach the right people fast. Don’t just mail or email a letter and hope to raise money. And good news! Plan it out. Write to one person.

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Template Fundraising Mail Nonprofit 97

NonProfit PRO

JANUARY 11, 2024

As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.

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gMail Guidelines Social Media email 290

Tech Soup

DECEMBER 19, 2011

New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand.

Mail 50

Mail Rate Library Newsletter 50

Nonprofit Tech for Good

SEPTEMBER 16, 2021

We often assume that our audiences don’t change over time, but that’s not always the case, and nuances within each audience type can appear depending on the focus of your organization’s work. Have these changed over the past year? But it can also be applied to the words you’re using, too. Learn more and register !

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Communication Fundraising Test Hints 295