Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

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Measure Impact Program San Francisco 50

Saleforce Nonprofit

AUGUST 12, 2021

Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. Set Achievable Goals. Get Planning Now. Know Your Audience.

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Giving Tips Game Digital 112

ASU Lodestar Center

FEBRUARY 10, 2021

Yale Insights states, “Because it is going to involve culture change, leadership is going to have to come from the top. Nonprofits must embrace social media 100%—but not just as a communication or fundraising channel similar to others. Gain staff buy-in.

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Impact Technology Arizona Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

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Hurricane Measure Social Media Pledge 97

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Email has been around a long time now, and frankly such a massive increase in a fairly mature channel took me a bit off guard. Usable email file size is up 8%.

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Benchmark Metrics Report Online 55

TechImpact

OCTOBER 10, 2013

Upgrading your nonprofits technology is always a must-do, however not proving the proper post-implementation measures can lead to a lack of adoption or low use of new features, rendering the investment worthless. Assess each what changed. Benchmarking. Image courtesy of Planet Side 2. Usability Testing.

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Technology Strategy Adopt Industry 138

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? Jocelyn is passionate about helping nonprofits succeed online so that they can change the world! We can help!

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Channel Fundraising Blackbaud Advocacy 58

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Determine your objectives. Next, specify exactly how you will achieve the goal (e.g.,

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Analytics Data Giving Metrics 52

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. Just 27% of online donations now result from email (according to the latest M+R Benchmark report ). Home Page Pop Ups. ASC has a good example of an updated pop-up design that’s not intrusive.

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Channel Fundraising Benchmark Facebook 20

NetWits

JUNE 19, 2012

Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. As a result, emails expectations have changed. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful.

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email Test Conference Benchmark 150

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Results Data Charlotte Measure 95

Bloomerang

AUGUST 21, 2023

Embrace personalization : With the changes in donor expectations outlined in the report, prioritize the individualized touch in your fundraising communications. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Stay agile and flexible : The fundraising landscape is changing rapidly.

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Action Report Practice Fundraising 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” The book offers some recipes for culture change.

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Campaign Online Chapter Model 97

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Establish new digital governance and implement change management.

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Websites Strategy Change Management Digital 58

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!” We may need to start wearing these here! We may need to start wearing these here!

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Attention Data Fundraising Journal 99

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Mobile communication is becoming a central part of nonprofit fundraising and advocacy.

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Mobile Guide Giving Fundraising 56

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

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Social Media Media Social ROI 50

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. This means nonprofits need to spend more time and resources changing things up.

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email Advocacy Social Network Social Media 75

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. This means nonprofits need to spend more time and resources changing things up.

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email Advocacy Social Network Social Media 70

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

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Report Measure Impact Process 79

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. The nonprofit effectively integrates social and emerging technologies such as mobile across all communications channels.

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Social Media Practice Media Social 101

Everyaction

JULY 18, 2018

You may also want to include any notable moments in the nonprofit’s history, changes in mission or vision, strategic partnerships, and other information you consider relevant to the campaign. Fundraising plan summary. Use this section as the “elevator pitch” for your fundraising proposal. One last thing.

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Guide Fundraising Nonprofit Template 108

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat.

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Ideas Online Fundraising Charity 98

Bloomerang

DECEMBER 19, 2023

You may not want to change how you currently manage donors, which means you’d like to invest as little as possible in a different solution or approach to donor management. Top feature: Slack’s foundational feature is channels. You can create channels for different projects, campaigns, teams, or topics.

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Software Free Tools Adobe 86

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. As a result, email expectations have changed. I cover more —mobile, channel integration, messaging, structure—in a recent AFP webinar, which you can watch here. 2013 eNonprofit Benchmark Study by NTEN and M+R.

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email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Measure Learning Case Study Metrics 115

Connection Cafe

AUGUST 21, 2015

Analyze and Measure: Look at open rates, click through rates, unsubscribes and spam reports to assess performance. I use the M+R benchmarks as a starting point. Will you change content for any of these groups? Benchmark yourselves. And don’t be afraid to change your plan. Send Multi-Channel Thank Yous.

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Campaign Spam Test Offline 20

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

Socap 09 Conference brings together a mix of the world's top social innovators, investors, donors, entrepreneurs, and thought-leaders, today's leading catalysts of change from across the globe. Measurement is the major theme as the sector grows up. There was an emphasis on finding consistent or standardized quantitative benchmarks.

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Social Kiva Artist Sample 88

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

  You need to quantify the trend and understand what it means or else you won't know what to change.    Treating it like a customer channel.    Biz 360:  They start with a baseline benchmark - and measure what they learn and adjustments the clients make. 

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Marketing ROI Influence Metrics 50

Neon CRM

MAY 17, 2023

Email is the single most important communication channel and the most effective digital fundraising method. While these benchmarks are a useful place to begin evaluating your email fundraising performance, they aren’t the be-all-end-all. Just use them to measure your success and find areas to improve. per email campaign.

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email Fundraising Benchmark Raise 52

Connection Cafe

JULY 27, 2015

You’ll walk away with a gallery of nonprofit pop-ups and a list of free and paid tools you can use on your website, plus how to use analytics to measure your (awesome) results. Attend this session and walk away with success stories and hands-on techniques that will change how you think about the creative process. Don’t Panic!

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Registration Proposal Social Media Conference 20

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

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Social Media Measure Strategy Media 99

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter. Even though this might not seem like a big deal, it really is a crucial step in their journey.

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Donor Management Guide Retention 52

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

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Attention Metrics Online Fundraising 36