Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Alliance Magazine, September 2012.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content? My blog content is the driver of what I post on social channels, I just optimize the content for that channel.

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Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Measuring Success Measuring of this investment should be dependent on a few KPIs. . Overall sentiment in change towards Pepsi as a brand. Cultural mismatch.

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Contest Analysis Track Impact 94

sgEngage

NOVEMBER 14, 2023

Lack of shared storage, inaccessible files, and the desire to avoid changing existing data platforms all worsen these existing data silo challenges. There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis.

Integration 77

Integration Data Nonprofit Platform 77

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

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Social Media Media Tips Social 138

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Virginia 236

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. How GA4 Differs from the Previous Version While the basic functions of Google Analytics have stayed the same, GA4 introduces some changes that your fundraisers will find very helpful. leads) it’s bringing in. Thankfully, Google Analytics makes it easy.

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Analytics Google Fundraising Track 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

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Analytics Data Giving Metrics 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. How are you measuring your success? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. You cannot get where you need to go if you cannot measure your progress. You change more lives.

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Marketing Guide Metrics Nonprofit 69

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. Moderate Approach: Understand the argument for an early investment but will also insist on a sound cost/benefit analysis when new ways of doing things are not yet fully proven. Can Google + be a good platform for social change activists?

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Google Change Social Adopt 116

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. They leave room to be responsive to news hooks and new data on their social media channels and plan for six months to a year out on major new initiatives or data updates. Understand your capacity.

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Story Data Storytelling Lesson 66

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages. But Facebook hasn’t played god with us and flipped the switch – they’re actually giving us a month to absorb the change - and create a plan, design, and test it.

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Change Tips Help Facebook 117

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Results Data Charlotte Measure 95

Qgiv

OCTOBER 21, 2021

Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. The idea of data analysis is to work smarter, not harder. These metrics measure outcomes for programs which can be compared to previous ones.

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Data Metrics Nonprofit Analysis 69

Whole Whale

SEPTEMBER 8, 2023

Don’t change just for novelty’s sake. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Illustrate the concrete change created by donor support. Apply those lessons. .”

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Right before Thanksgiving , the TweetsGiving effort and Avi Kaplan helped Epic Change raise over $10,000 in 48 hours to build a classroom in Tanzania. As Lucy Bernholz notes, this might be one more example of fundraising on Twitter is less marginal and moving to the middle. I was able to raise $2,500 in 90 minutes at Gnomedex.

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Analysis Twitter Giving Lesson 87

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Web Analytics.

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Analytics Org Adwords Metrics 52

Neon CRM

NOVEMBER 16, 2023

It’s your north star, your guiding principle, and your roadmap to changing the world. There Has Been a Change In Your Nonprofit’s Scope Over time, technology, politics, and culture will impact your mission and how you approach it. If your organization changes its scope, you need to adapt your messaging.

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Examples Language Iowa Nonprofit 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!” We may need to start wearing these here! ” in the office). .”

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Attention Data Fundraising Journal 99

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Establish new digital governance and implement change management.

Websites 58

Websites Strategy Change Management Digital 58

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

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ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

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Social Media Strategy Media Social 99

sgEngage

DECEMBER 5, 2022

And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement. You might think that the 990 has always been open, so what has changed? They are currently in the process of delivering on this goal.

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Communication Oregon Grant Portland 84

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

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Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. Example: Northern California ACLU social network analysis of their followers on Twitter. Also, the way people are consuming content is changing because of social media.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

” I created a list of grantee’s Twitter Profiles and shared back the analysis of most tweeted words and hashtags. Also, because Danielle has been a great measurement maven, she discovered through analyzing her data that the optimum amount of posting is twice day. Most Frequently Tweeted Words.

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Social Media Integration Media Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Don’t just do an ROI analysis with your social time. Your time might be best spent on incorporating multi-channel best practices. And if you haven’t yet defined results and KPIs for your overall online communications or marketing efforts and a measurement strategy start there.

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Google Search email Time 97

Connection Cafe

JUNE 5, 2017

That is why social media content analysis is important to any campaign. To understand how people think about issues and candidates, it is not only important to analyze how they respond to posts on your social media channels, but it is equally, if not more important, to analyze what they are saying on their own across social media.

Content 41

Content Social Media Analysis Issue 41

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Why Do You Need It? If you don’t have an online presence, you are behind the eight ball. Types of Online Fundraising Events.

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Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Also, my circle of the wise is constantly changing, but here’s a few for you to get started. Google for Nonprofits They are sharing information about hangouts about Google products, how-to resources, and important feature changes. How are you measuring that? Measurement and Learning. How much time are you investing?

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Google Time Nonprofit Metrics 98

Connection Cafe

JUNE 30, 2017

Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. The ‘old rule’ that donors who come in via one channel should be communicated with through that same channel.

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Integration Marketing Mail Channel 27

Tech Soup

APRIL 4, 2017

"What gets measured gets treasured," he says. " and includes modeling statistical analysis. For the last 10 years, email has continued to generate the highest return on investment for fundraising — more than any other fundraising channel. Integration among channels is the highest form of consistency.

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Learning NTC Analytics Channel 36

NTEN

AUGUST 6, 2012

Socio-economic variables can be extracted from the ACS directly into a Shapefile for mapping or other forms of analysis and modeling. Matt encourages nonprofits to embrace this cultural shift, remarking that, "Influence, measured by digital and social media data, will be a new currency for the 21st century".

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NTEN Open Source Influence National 57