Cause Marketing: Selling Products Or Social Good?


Many leading members of the cause marketing industry feel that consumers are beginning to demand corporations not only provide quality products but also become responsible members of the community. Can your nonprofit afford to not become part of a cause marketing campaign? I spoke with three leading practitioners of cause marketing to find out. The first is because Millennials are the most pro social demographic since WW2. Enter Cause Marketing.

Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

What are their demographics (age, gender, location, industry, interests)? The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization?


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8 Lessons Learned from Hosting Golf Event Fundraisers During COVID-19

Nonprofit Tech for Good

Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. By Katie Casillas , director of marketing at , an event management platform specifically for golf fundraisers.

Technology for Whom? Owning Our Platforms

Non Profit Quarterly

an hour, and a national survey of Instacart workers found average wages (before expenses) of just $9.50 In 2018, a national proposal was floated for a “Bill of Rights for American Workers Building Support for Cooperatively-Owned Businesses that are Democratically-Owned and Governed.”

Highlights from EveryAction's Inaugural User Summit


Over 50 EveryAction partners - including Greenpeace USA , Equality Federation , and National Women's Law Center - joined us at our headquarters for an afternoon filled with panel discussions, product showcases, and ample networking opportunities. However, I think the greatest success was just the sense of hopefulness you get in a room where you have like-minded people working towards a cause. Last week, we had the honor of hosting our first ever User Summit in Washington D.C.

10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop


Gather demographic info if you don’t already have it. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues.

Reaching Senior Volunteers with Management Software

Volunteer Hub

According to the Corporation for National & Community Service , 20.7 When older adults were asked why they volunteered, in a study conducted by Home Instead Senior Care, the most common responses were: To provide assistance to causes they care about (99%). Updated: 2/15/2022.

6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

Since the Foundation’s desired demographic was really into using Instagram, they focused their advertising message there and received almost 13 percent of total sign-ups from the platform: View Story. Look at cause and awareness days that you can leverage to get more exposure and drive more donations. By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits.

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Understanding Income Inequality

Beneblog: Technology Meets Society

She suggested: In Uruguay: What is the poverty rate among individuals and households (using any of a number of poverty lines – absolute or relative, national or regional)? In cross-national perspective: How do these outcomes in Uruguay compare with those in 50 other middle- and high-income countries (including several in Latin America)? How do national-level demographic and labor market features shape the Uruguayan outcomes, in comparative perspective?

4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

By following these suggestions during your planning process, you’ll be better prepared to drive awareness and make meaningful change at a local, national, or global level: Set clear campaign goals and identify a timeline. What are their interests and demographics?

Microphilanthropy Explained

NonProfit Hub

Today, many brands (like Lyft and Macy’s) have adopted round-up programs that ask their customers if they’d like to round-up on their purchases to support certain causes. 2020 has shown us that in a time of need, many people are willing to dig deep to support the causes they care about.

Donor Appeals: The HOW Matters as Much as the WHY


On paper (pun intended) the appeal made sense: send a prospective donor, whose interest in the big-picture cause of the organization aligns with the specific mission, some crisp, professionally produced, compelling stats, along with an easy opportunity to engage financially AND a free gift.

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10 Outstanding Nonprofit Sponsorship Request Letter Samples


Not only do these letters outline why the potential sponsor would want to support your cause, but they also communicate how the sponsor can benefit from this partnership and how you see the fundraising relationship playing out. Your team is sure to find something that works for your cause.

4 Tips for Small Shops to Find Donor Prospects


The fantasy of finding rich strangers we can lure into giving generously to our cause is seductive and tempting. Surveys provide information on: Who your donors are (demographics). Once you capture their eyeballs you need a thoughtful plan to convert these people to your cause.

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The Ultimate Guide to Volunteer Recruitment: 15+ Strategies


By hosting a volunteer program, your organization can enable students, city officials, business owners, and other community members to get involved with a cause that aligns with their values and helps people in need, strengthening community ties in your area.

Will Give Local America Be The Largest Crowd Funding Event in History?

Beth Kanter

Though Give Local America is a national giving day event, it has many community foundations and nonprofits running unique campaigns in their various communities. Lori Finch, Vice President of Community Giving, Kimbia and the General Manager of Give Local America, shares five new tactics they plan to use in 2015 to make this national day of giving the biggest ever. We’re eager to see how mobile donations work for each region of the country, as well as by types of causes.

What the Growth in the Nonprofit Sector Means for You

NonProfit Hub

Results from the Johns Hopkins Center for Civil Society’s 2019 Nonprofit Employment Report show that the nonprofit sector is not only one of the largest employment forces in the nation, but also a significant contributor to employment growth, even in recessionary periods. There are twice as many nonprofit workers than there are in each of the nation’s transportation, trade, finance and insurance industries, and they account for 10.2

Corporate Philanthropy as a Business Driver: 2019 Trends and Tactics

Givinga Blog

Employees can add their own funds to Flexible Giving Accounts and link together with other employees around shared causes, so working at your company doesn’t just pay the bills, it makes an impact on the community and empowers employees to be influences of that impact. And, to further improve efficacy, we’ve created custom-designed giving platforms that allow companies to create and manage programs that are tailor made to their specific employee demographic.

[MCON 2015] Millennials More Likely to Donate, Volunteer When Recruited by Peers vs. Bosses

NonProfit Hub

They are largely the demographic that determines the latest trends in culture, technology and everyday life. The most popular reason for participating in volunteer days was their passion or interest in the cause (29 percent). Others said they liked to volunteer because they could use their skills to benefit a cause (25). Almost half of millennials (46 percent) said they are more likely to make a donation to a cause if a coworker asks them.

Don’t Just Celebrate – Advocate. Getting back down to the Roots of Earth Day: Tips for CSR Professionals


The core team focused on bringing Earth Day to life quickly realized the potential to engage Americans beyond just the college-aged demographic and worked diligently to expand their reach. The National Centers for Environmental Information has been tracking ‘billion-dollar disasters’ since 1980. If your company is an advocate for racial and social justice, it doesn’t matter if your products and business directly cause ocean or air pollution.

Rise of the She-Conomy: Building a Base of Women Donors and Advocates


And women ages 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. What's their age demographic? The entire campaign ended up causing a PR nightmare for Dell because women felt to stereotyped and pigeonholed that they had to pull Della.

Great reads from around the web on September 15th

Amy Sample Ward

She has trained thousands of causes in effective marketing and media relations, and her marketing materials for nonprofits have won national and international awards. " Social Media is Slowly Changing the Demographics of Political Engagement - "According to the Pew Internet & American Life Project, online users with a higher income are still far more likely to participate in political activities online than those with lower incomes.

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Why Volunteering Needs to Be a Family Affair

NonProfit Hub

When organizations look at donor and volunteer demographic information, the popular thing to do is separate them into generational segments. The study made use of the Lilly Family School of Philanthropy’s Philanthropy Panel Study, the largest study of philanthropy in the nation. They also wanted to know how socio-demographic factors explain the similarity (or dissimilarity) in philanthropic priorities between parents and children.

6 Ways to Generate More Media Coverage This Year

NonProfit Hub

Deliver your releases to community organizations, local bloggers who care about your cause and national publishers that align with your mission and vision. Press release distribution can help, too, but success with it requires careful targeting by region, demographic and other pertinent data points. Seek out attention by reaching out to influencers , people who willingly and joyfully spread the word about your cause.

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Activating the Generation of Do-Gooders: MCON 2016

Connection Cafe

Unlike some articles that term this audience the “Me” or selfish generation, our extensive research on this generation’s attitudes and behaviors toward cause engagement show, simply put, that Millennials have an affinity for “doing good.” This generation isn’t just a group of people you should solicit for money at the end of the year – it’s the generation who is starting new causes and movements and who will soon be leading your organization’s efforts.

4 Questions to Help You Develop Your Year-End Messaging


Whom do you serve (demographically, geographically, etc.)? even found that people reacted positively when paying taxes if they believed that a portion of the amount they were paying would be used to help a local charity or cause. This blog originally appeared in.

70% of US College Students Say They Aren’t Politically Engaged


The survey results are filled with interesting data that nonprofits and political campaigns should take into consideration when developing outreach strategies to reach younger demographics. While 1/3 of survey respondent’s say they prefer online tools for advocacy, 49% say they get their news the old fashion way – major national newspapers.

Harnessing Philanthropy to Promote Diversity, Equity & Inclusion in the Nonprofit Sector

ASU Lodestar Center

The effects the lack of DEI cause within philanthropy are amplified by the unequal power foundations hold over nonprofit organizations. The distribution and control of resources by foundations gives philanthropy significant power over nonprofits, occasionally causing nonprofits to drift from their mission to accommodate grant requirements (Spilka et al., National Council of Nonprofits. posted by Christy Dargus Graduate Alumna ASU Master of Nonprofit Leadership and Management.

Feeling Inspired Thanks to NTEN and the ConnectingUp! Conference


It's important to understand your audience's personas and not try to appeal to too many demographics at once. My mom suffered from polio and has dealt with her disability her whole life, so my personal history with polio made me even more passionate about the cause. With the help of my Executive Director, Bill Morris, we came up with a solid list of United Ways, National Health Organizations, and many more.


The Future of Social: Gen Z

NonProfit Hub

The demographic profiles of these donors skewed younger, the vast majority being Millennials or Gen Y. They are not afraid to stand up for cause they are passionate about. She quickly became a national figure with regular appearances on talk shows to discuss the problems with public education in Brazil, despite threats from teachers, administrators and even fellow students. Beth Kanter is a guest contributor for Nonprofit Hub.

[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy


” And just possibly they may wish part of their legacy to be supporting the causes that they cared about during their lifetime, which may be your cause. And as a noun, legacy is just a four-sided action to strengthen a favorite cause. Claire Axelrad, J.D.,

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11 Flavors of Peer-to-Peer Fundraising

Connection Cafe

Peer-to-peer fundraising isn’t just for cause and cure organizations anymore. The rise of crowd funding coupled with a changing donor demographic has led to a surge in nonprofits of all types building do it yourself (DIY) fundraising programs. It was a workshop during bbcon 2013, Blackbaud’s Conference for Nonprofits in National Harbor, Md., The following article originally appeared in The NonProfit Times Live from bbcon newsletter.

3 Ways to Integrate Donor Acknowledgements and Appeals

NonProfit Hub

Steven Shattuck is a guest contributor for Nonprofit Hub and a speaker for Cause Camp 2016. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing. __.

Instagram Influencers and What We Know About Them

Connection Cafe

They will likely be more accessible and helpful for your cause, and are driving change online—influencers are exercising leadership on Instagram in these times of crisis. Given the popularity of Instagram among millennials, it’s critical to consider influencers can raise awareness for your cause on the platform. Instagram is the fastest-growing major social network: 59% of people age 18 to 29 are using “Insta” and other demographics are likely to adopt it in increasing numbers.

[VIDEO] Major Donor Stewardship – Strategies That Build Lasting Relationships With Your Most Significant Givers


First of all, you need a system like that of our friends here at Bloomerang that will help you be more organized and knowledgeable about your donors as individuals in addition to the general geographic, demographic, and relationship information.

An Amazing NpTech Social Media Link Buffet: Take Your Pick!

Beth's Blog: How Nonprofits Can Use Social Media

9/11 : With President Obama planning to formally declare September 11th for the first time as a federally recognized National Day of Service and Remembrance, thousands of organizations around the nation are already mobilizing Americans to engage in service and perform good deeds in observance of the eighth anniversary of the 9/11 attacks. This site, MyGoodDeed is encouraging people to pause and share their plans for a personal good deed. Stop Complaining About Cause Fatigue!

Five Common Donation Form Mistakes and How to Avoid Them

ASU Lodestar Center

As a result, your nonprofit can put all your hard work to waste since interested donors are less likely to donate to your cause if your online donation process is inconvenient. That means you should pay attention to their demographic as this would give you an idea what their passions and hobbies might be. Chris is a Digital Media Strategy Consultant in Orlando, FL where he helps national brands and nonprofits reach their goals.

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Instagram for Nonprofits — How Your Org Can Get Onboard

Connection Cafe

With all the noise out there, how can you be sure that your efforts are even moving the needle for your cause? Instagram will be a major player for organizations within the next 2-3 years, given its strength in key groups, such as rural locations and most 18-34 year olds, with other demographics likely to follow. National Geographic: [link].

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Future of Social: Gen Z

Beth Kanter

The demographic profiles of these donors skewed younger, the vast majority being Millennials or Gen Y. In some ways, Generation Z are extreme versions of Millennials, particularly because they are the first generation to be born into a digital lifestyle. They not afraid to stand up for cause they are passionate about. According to a recent research survey of UK/US teenagers , 26% have raised money for a cause and 32% have donated their own money (or allowances.).

How to Create Something Out of Nothing - Socially Speaking

ASU Lodestar Center

The gentle, association staff response: Social media is the ultimate cost-effective grassroots movement—a word of mouth campaign that allows the world (if we want) to “hear” our mission, explore our causes, and essentially learn about our association in a matter of seconds. The largest demographic of people who are using it is 35-44 years of age. Increased awareness of both your cause and events. posted by. Conni Ingallina. Founder and President.

Steal these 42 Creative Pinterest Ideas for Nonprofits


Now I’m excited to see how cause communities embrace this emerging network to create value and mission impact. A Matter of Demographics. Part of Pinterest’s potential is it’s unique demographic user-base. Add “pin it” buttons to your blog or web site so your visitors and supporters can create their own pin boards that highlight your cause. We’re about to see Pinterest use among nonprofit organizations explode.

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Instagram for Nonprofits: A Beginner’s Guide


Like all social media platforms, Instagram appeals to a particular demographic of supporters and can form a strong cornerstone of a nonprofit’s digital strategy when used correctly. As is widely known, Instagram’s audience is a younger demographic. A well-written caption that links the image to your cause and provides more of the story. It encourages engagement , either on the post or in reaction to it, such as National Trust’s #NTchallenge. Archives.

Greater Washington Give to the Max Day Training Event

Beth Kanter

I used this an opportunity to reflect on my experience as a free agent over the years and while the tools have changed, the principles effectively using social media to fundraising for a cause have not. And while the small nonprofit, The Sharing Foundation , benefited from the prize money, there were also other benefits. and one of the most highly anticipated cultural events in the nation.