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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level.

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How to Optimize Content for SEO Across Channels

Media Cause

While keeping this top of mind, you should ensure you give your audience what they want and need. This should include personality, voice, tone, style, and formatting items (for example—is your nonprofit pro or against the oxford comma?). The post How to Optimize Content for SEO Across Channels appeared first on Media Cause.

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Nonprofit Marketing: The Ultimate Guide

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Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Your Guide to Social Media Advertising for Nonprofits

Media Cause

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. 5000 Voices. Are there organic posts that are performing well and going viral?

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year. Then, rinse and repeat.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. But, think about which channels are critical and how you can reallocate staff time that would have been used for acquisition to content creation instead.

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4 Tips for Marketing Your Animal-Related Nonprofit

Nonprofits Source

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Personalize these email campaigns to make donors feel appreciated and connected to your cause. Problem solve. Introduce a challenge that your character faces.