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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip. Giving level, engagement, online performance — you can track virtually everything your organization does. But the engagement level of your social media ad campaign doesn’t say much about your donor file.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? How Conversion Tracking gives Google Grantees an Edge.

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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. Why Track Your Donor Acquisition Rate?

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. In addition to general business practices, your nonprofit must also be able to accurately track the effects any increases or decreases in fundraising expenses might have on the overall financial picture. .

ROI 329
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What’s the Real ROI of Your Nonprofit’s Capital Campaign?

sgEngage

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Or how about your capital campaign? Dataro has written a clear and effective post on calculating ROI for fundraising campaigns.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking.

Metrics 52
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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.