Bloomerang

SEPTEMBER 17, 2021

Social media’s role in Giving Tuesday success . Thanks to social media networks and an emphasis on digital fundraising , Giving Tuesday has been a great driver of online donations for nonprofits. . Test your donation process before the actual day. . With that in mind, remember the power of hashtags!

Roles 113

Roles Giving Social Social Media 113

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email is also a great way to engage anyone who can’t make it to your lobby day. We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Here’s the method. Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

The Lifecycle of an Upwell Campaign – guest post by Rachel Dearborn. Have you ever wondered how an Upwell campaign works? How do we devise a campaign plan, whether it’s a campaign that lasts only an hour or one that is spread over several days? We measure the impact of our campaigns by counting social mentions.

Campaign 122

Campaign Conservancy Measure Method 122

sgEngage

OCTOBER 17, 2023

For insights into what will make your organization standout and ring above the buzz, we’ve connected with members of our Blackbaud Champions community who shared tried and true practices that will maximize the success of your year-end fundraising campaigns. Scrub your data so it’s extra squeaky clean for your campaign!

Fundraising 106

Fundraising Donor Celebrate Chicago 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2017

I also get asked about where to get facilitation training for design thinking methods. Jeremiah Owyang has a comprehensive post cataloging different methods to use to facilitate innovation and Design Thinking is one of them. The Facilitator’s Guide To Human-Centered Design for Social Impact.

Facilitation 123

Facilitation Design Resource Taxonomy 123

Bloomerang

SEPTEMBER 18, 2021

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. We are here to talk about capital campaigns, specifically counting the costs where capital campaigns often miss the mark.

Campaign 92

Campaign Video Project Process 92

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Like all social media today, organic reach is very low.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Greater Giving

SEPTEMBER 19, 2023

One tried-and-true method that has stood the test of time is the brick fundraiser. Turnaround Time: Understanding the time it takes from order placement to delivery is crucial for your campaign’s timeline and donor expectations. Direct Mail: Traditional methods like direct mail still hold value.

Causes 52

Causes Build Fundraising Social Media 52

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. Direct mail is the most popular year-end giving marketing method.

Guide 111

Guide Giving Nonprofit Metrics 111

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

Generation 52

Generation Platform Websites Test 52

sgEngage

OCTOBER 11, 2023

Leverage Social Media Meta, Insta, TikTok, LinkedIn, YouTube, and the recently rebranded X. I’m sure you’re using at least one of these social media channels. Whether you’re personally into them or not, social media platforms offer opportunities for connection that go far beyond your database contact list.

Donor 87

Donor Social Media Websites Content 87

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Keep an eye on your campaign progress as soon as you open the app with the dashboard. Let’s dive right in! Individual tasks.

Org 82

Org Raise Tools Help 82

The Modern Nonprofit

APRIL 18, 2023

Consider the community you serve, the social issue you’re tackling, or the change you want to make in the world. Break down your goals into objectives and strategies: Objectives are the specific steps or milestones needed to achieve your goals, while strategies are the methods or tactics you’ll use to accomplish your objectives.

Guide 52

Guide Donor Fundraising Social Media 52

NonProfit Hub

SEPTEMBER 30, 2020

Test ideas you have found throughout the industry in your own organization to see how they work for you. By involving a small portion of your demographic with the test, it’s possible to see the potential results on a larger scale before delving into a full-fledged marketing campaign. Are they there just to donate money?

Marketing 89

Marketing Data Strategy Test 89

Classy

MAY 25, 2021

Be sure to test and experiment to continually improve your conversions. . Explain what your motivation is for fundraising, why the campaign effort is timely, and how easy it is to get involved. Get Your Free Fundraising Campaign Checklists. The most successful outreach campaigns email multiple contacts multiple times.

Donation 67

Donation Tips Rate Mobile 67

Qgiv

APRIL 10, 2023

This can be an easy addition to any campaign, or you can host a campaign specifically for text donations! It’s easy to share the campaign through social media or between friends because the only thing to remember is the keyword and designated number. Create your goals using the SMART method.

Guide 52

Guide Fundraising Platform Campaign 52

Everyaction

DECEMBER 18, 2017

For each campaign we have provided key takeaways and how you can adopt these strategies into your own work. If you don’t have a newsletter, start testing out different email strategies with these same features. UNICEF knocks it out of the park with a whole microsite dedicated to their year end giving campaign—give hope.

Campaign 43

Campaign Studies Hunger Texas 43

Cloud 4 Good

FEBRUARY 15, 2022

What sort of marketing are you doing currently (event, social, etc.)? . Through these automations, you’re also freeing up staff time to innovate on current communications, strategize for large-scale fundraising campaigns, or even just be a little more hands-on with campaigns that require a little more intervention. .

Marketing 59

Marketing Phase Nonprofit Gift 59

NonProfit Hub

JANUARY 14, 2020

Take a look and see if you can adopt some of these methods to improve your email marketing strategy. The reality is that not every subscriber will let you know how often they want to receive emails from you, so you’ll want to be proactive and run some email frequency tests to find what’s the sweet spot for email communication frequencies.

email 64

email Map Doc Test 64

Achieve

JULY 26, 2021

Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. Social media: Don’t forget about this effective outreach method!

Donation 85

Donation Fundraising Tips Channel 85

sgEngage

MAY 31, 2023

Best of all, you really only need to adopt a few proven and productive cultivation and engagement methods to start converting your peer-to-peer event participants into monthly donors. For the Ration Challenge, the team used a variety of methods to pinpoint the personas and behaviors of those interested in refugee issues.

Donor 77

Donor Registration Map United Kingdom 77

Tech Soup

NOVEMBER 3, 2009

Here's an idea from our friend Laura at Idealware: what if you measured any communications method by whether it would have more or less impact than spending the same amount of time calling donors on the phone? When we adopt social media strategies, we often tell ourselves that it's not just about donations, it's about starting a conversation.

Phone 43

Phone Test Articulate Social Media 43

Media Cause

JUNE 22, 2021

Pursuing advocacy is more than simply “allowed” — it’s a tried-and-true method of activating your supporter file and bringing them closer to your mission. We leveraged organic social, paid media, email, and a website lightbox to drive over 2,000 petition signatures and raise over $2,500 in supporter donations post-action.

Advocacy 101

Advocacy Digital Fundraising Global 101

Classy

AUGUST 9, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience. .

Question 95

Question Giving Gift Campaign 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. How much effort are your social media channels really worth? Nonprofits nowadays invest serious resources to keep pace with the latest social media trends.

Social Media 119

Social Media Channel Difference Media 119

Top Nonprofits

JULY 20, 2022

Flyers are a tried-and-true advertising method to get the community engaged with your event and organization. If you see them as an outdated outreach method, we have great news for you. Test out different shapes. So, you might be skeptical about investing time and money into a physical flyer campaign. Look no further!

Examples 105

Examples Tips Fundraising Images 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2010

I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media.

Offline 106

Offline Social Media Action Media 106

Achieve

JUNE 1, 2023

This global generosity movement is becoming more well-known worldwide, making it an excellent opportunity for your nonprofit to start its own campaign. Consider creating a strategic marketing campaign to spread awareness during an affinity month and raise funds. An estimated $3 billion was donated to nonprofits in the U.S. December 31.

Donation 52

Donation Donor Giving Demographics 52

NTEN

FEBRUARY 14, 2013

Supporters communicate with your nonprofit through multiple channels but engage differently with content depending on its delivery method. In “How to Write Successful Fundraising Letters,” Mal Warwick describes how he tested different lengths for the letter used in a direct mail campaign.

Time 90

Time Phase Channel Test 90

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Flickr Photo by Johnny Hall.

Social Media 96

Social Media Media Social DC 96

CauseVox

JUNE 9, 2021

Each fundraiser’s site features a personal appeal and social sharing buttons, which are great ways to spread the word about the campaign. Tip: Schedule a demo with our team on how you can quickly start a peer to peer fundraising campaign for your virtual fundraising event. Email fundraising makes up ? Donation Matching Drive.

Ideas 98

Ideas Online Fundraising Charity 98

Qgiv

MAY 8, 2023

It is important to think about all the different ways you can communicate with your donor base – email drip campaigns, social event calendars, social media posting (Instagram, LinkedIn), and your own registration website. When it comes to planning an effective nonprofit event, communication is key.

Effective 52

Effective Practice Registration Sponsor 52

Everyaction

APRIL 23, 2018

Utilize A/B testing for more impactful emails. Your digital tools should allow you to run A/B tests on email subject lines, to experiment with different options and prove what your supporters care most about. EveryAction’s multivariate testing suite enables A-J testing of up to 10 options.

Effective 40

Effective Test Social Media Offline 40

Neon CRM

DECEMBER 13, 2023

These members exchange their membership dues for exclusive access to career-boosting resources, networking opportunities, educational and social events, and more. When it’s almost time to renew, create a membership renewal campaign that reminds people of the value and benefits they receive from membership.

Model 52

Model Florida Nonprofit Benefit 52

DNL OmniMedia

MAY 25, 2022

Rather than basing your campaigns on a “hunch,” you can base them on quantifiable data. Where would you like to test your hypotheses against actual research? You’d then draft research questions and strategies to test whether these assumptions are true. Designing Your Survey Method. Conducting research as a “blank slate.”

Research 52

Research Marketing Survey Nonprofit 52