The Storytelling Non-profit

MAY 3, 2022

Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. It can be a challenge to figure out how to manage them all while dealing with other day-to-day fundraising tasks.So, what is the key behind a successful fundraising campaign?

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Achieve

JUNE 17, 2024

And which donors should you even ask to contribute to each of your campaigns and initiatives? To get started, try answering the following questions: Who is my audience? Another way of thinking about this question is, “How should I ask my donors to give?” Use a multi-channel fundraising approach.

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Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. Let’s use email as an example.

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EveryAction

JULY 3, 2023

The answer to that last question is almost certainly your website. These include your donation page, email sign-ups, advocacy forms, and any other features that generate or collect engagement data from site visitors. Are there any gaps in your current digital fundraising and engagement strategy? Prioritize a streamlined UX for donors.

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Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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Classy

AUGUST 9, 2021

To help you capitalize on the biggest donation day of the year, we’re answering top questions from nonprofits that are zeroing in on the year-end giving season. Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy.

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NonProfit Hub

JANUARY 28, 2021

email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Around 42% of donors prefer to hear from nonprofits via emails. Overlooking mobile users.

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Achieve

DECEMBER 6, 2021

Crafting a successful multi-channel fundraising campaign doesn’t have to feel overwhelming! If you’d like to register for FREE and have a chance to ask Abby your own questions, click the register button below! What is your biggest tip for deciding on the right marketing channels? See you there! About the Author.

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Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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sgEngage

OCTOBER 14, 2022

Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Auto-generated emails are also a wonderful way to add personalized touches to your communications. Wrapping it up.

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Allegiance Group

SEPTEMBER 16, 2022

At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors. How often have you asked yourself, “How can my organization improve its fundraising campaign results?” Of these three questions, “Why Give Now?” Why give now?

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Nonprofit Tech for Good

APRIL 13, 2020

Linking your campaign pages to this payment method opens your nonprofit to a new world of supporters and currencies, exponentially increasing the importance of all that new donor data as it’s dropped in your donor CRM. If you’re sending individual emails to your donors, don’t stop. 2)Apple Pay. 5) Double the Donation.

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CauseVox

DECEMBER 21, 2021

It’s the end of the year, which means it’s time to send some year-end fundraising emails! Or else it’s time to look blankly at the page while you try to plan your year-end fundraising email campaign because you’re not sure how many emails is too many or what your emails should include. Email Types.

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EveryAction

APRIL 6, 2017

This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?".

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CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

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CauseVox

APRIL 13, 2021

These days, peer-to-peer fundraising campaigns and events take many forms: virtual runs/walks/rides , tribute/memorial campaigns, virtual drives. But no matter what types of peer-to-peer fundraising campaigns or events you’re running, they all require one key thing to be successful: participants. The list goes on.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. We’ll get to that next.

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Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Deep understanding of your audience.

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M+R

APRIL 5, 2022

If you haven’t signed up yet, chances are it’s because you still have questions. (Or Let’s start with the easiest question: What exactly is Scout Quest? Scout Quest is M+R’s new data co-op where participants share email deliverability indicators, fundraising data, and advertising audiences. Or because you lost the link?

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Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

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EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. What was special about the better-performing email ?

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Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. The average website gift was also higher than the average email gift.

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Nonprofit Tech for Good

AUGUST 19, 2023

You can send them personalized messages, let them spread the word on social media, and even send them email updates. The form also clarifies that a donation receipt will be emailed to donors after they donate, which goes a long way to building credibility and trust.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices.

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Bloomerang

MAY 30, 2023

is a question every nonprofit asks at some point. In order to get off the fundraising hamster wheel, organizations should instead design repeatable marketing campaigns built on content that is valuable to potential donors, delivered through targeted digital campaigns and reinforced with ongoing communications to form lasting relationships.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. your family members.

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DNL OmniMedia

JANUARY 17, 2024

Once you’ve identified your target audience, you can backtrack to create a compelling campaign that they’re most likely to interact with. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Email marketing. Demographics.

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Qgiv

JULY 28, 2021

So, here are four common questions about mobile fundraising your data can help you answer: Will donors give through text? This can help you decide whether to focus on a text-to-give (or text-to-donate) campaign or other mobile fundraising initiatives. That’s a fair question. Can I drive mobile donations from social media?

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Whole Whale

MARCH 30, 2023

This is a great question to play with for creating a unique prompt for creating draft personas for your nonprofit. They help nonprofits understand their target audience better and create effective fundraising campaigns. For example, donors who have given multiple times may be more likely to respond to a recurring donation campaign.

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Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Direct mail reaches different audiences.

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Bloomerang

NOVEMBER 8, 2023

Also, define specific fundraising goals for your campaign and communicate them to your donors. ” If you want to test your message on me, email me your draft and I’ll give you feedback. Send out an email campaign to your current donors, volunteers, and board members. We welcome your questions and comments.

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Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Launch your campaign. Enter your email address to receive our monthly newsletter!”).

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sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Pamela Grow

AUGUST 2, 2023

Multichannel without question. While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. Direct mail and digital work side by side to ensure your best campaign. What channels did you use last year?

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Bloomerang

JULY 14, 2023

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants some fresh ideas to increase monthly giving: Dear Charity Clairity, We have a monthly giving program, but not many people join. But I need some fresh ideas beyond just sending an email.

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Connection Cafe

JUNE 6, 2018

One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. . They don’t give to emails, or to donation systems.

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