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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. Add a pop-up!

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Father’s Day Fundraising: 9 Ideas That Will Get People Donating

Whole Whale

Father’s Day is a great day to plan a fun fundraising campaign to honor the Dads in our community. This will let potential donors know that their money is going towards a good cause and that their donation will make a difference. Get creative with your fundraising campaign and make it personal. Make it personal.

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professionals

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How the ACCO Used Crowdfunding to Help Kids with Cancer

Tech Soup

One of TechSoup's members just finished up an extremely successful crowdfunded apparel campaign, raising nearly $7,000 for their cause! We spoke with Program Director of the American Childhood Cancer Organization (ACCO), Amber Masso, who told us about their previous fundraising methods: mass mailing, cold-calling, etc.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. An aggressive email campaign was the foundation. At the American Cancer Society, whittling and paring down email lists is practically a spring-cleaning ritual. “We That is something the American Cancer Society has long done. “If

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8 Tips for Managing Your Nonprofit’s Memorial Donations

Bloomerang

There are a few reasons why your nonprofit may receive memorial gifts: The person who died supported your organization during their life and had a meaningful personal connection to your cause. For instance, family members of someone who died from lung cancer might donate to your nonprofit if your mission is to fund lung cancer research.

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

Susan is a grandmother, a cancer survivor and the major ingredient that differentiates organizations that truly make change from those that just make a lot of digital noise. Era of Increased Activism and Grassroots Campaigning. Our recent campaigns have generated results 200 percent and even 300 percent higher than in previous years.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Fundraising expert Steve MacLaughlin says developing a multichannel strategy is like baking a delicious dessert: It’s the combination of every “ingredient” that makes a campaign work — just like your grandma’s apple pie recipe. It’s worth spending some time here, because segmented campaigns get 14% more opens. Peer to peer.

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