The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. The very best advice I can give you on storytelling is to always start with the end in mind. Storytelling is a tool that supports various fundraising and communications strategies and goals.

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The Fundraising Authority

DECEMBER 10, 2022

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. Two Types of Non-Profit Storytelling. In my experience, when we talk about “storytelling” in non-profit fundraising, we’re talking about one of two separate things.

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TechImpact

DECEMBER 9, 2014

Since its launch, Instagram has provided over 200 million users, businesses and non-profits with a fun, creative way to share and capture moments in photos. With over 20 billion images shared to date, the Instagram community inspires innovative storytelling, from photo editing tips to composition to thematic content.

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Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. Chief Marketing and Engagement Officer at Salesforce.org.

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Eric Jacobsen Blog

FEBRUARY 4, 2021

Being a good storyteller will serve you well in your leadership role. "A A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K.

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Eric Jacobsen Blog

JULY 9, 2023

Stumped for what business books to add to your summer reading list? Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. What's The Future Of Business? WTF?) -- Changing The Way Businesses Create Experiences.

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Eric Jacobsen Blog

JANUARY 28, 2020

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Eric Jacobsen Blog

OCTOBER 28, 2016

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Eric Jacobsen Blog

JUNE 20, 2016

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

I don’t have to tell anyone who reads Beth’s blog about the value of storytelling. Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. However, few of us working in the social impact space could admit to utilizing storytelling to its fullest potential.

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Eric Jacobsen Blog

AUGUST 19, 2016

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Eric Jacobsen Blog

JANUARY 31, 2016

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Kindful

MAY 26, 2021

of storytelling will help you drastically increase your organization’s revenue and impact. As entrepreneurial expert Gary Vaynerchuk puts it, “Storytelling is by far the most underrated skill in business.” Additionally, Forbes names storytelling “the #1 most important career skill for the future.”

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Candid

SEPTEMBER 27, 2023

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books. The hardest part of fundraising is making the ask.

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Eric Jacobsen Blog

JANUARY 16, 2021

Stumped for what leadership and business books to add to your winter reading list? Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. What's The Future Of Business? Edited by Edward T. His advice?

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Nonprofit Tech for Good

NOVEMBER 18, 2012

On Wednesday, November 14 Pinterest rolled out business accounts for brands and the best news is that there is a new “Institution/Non-profit” category. Thankfully, the process to upgrade your nonprofit’s Pinterest profile to a business account is extremely easy and fast. Nonprofit Organizations on Pinterest.

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Eric Jacobsen Blog

MAY 30, 2015

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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.orgSource

NOVEMBER 7, 2023

When Kevin Ordonez, my business partner, and I wrote our Association 4.0 books , a home office was still a glimmer in every busy parent’s eyes. In 2005, when Highroad was one of the few virtual businesses, the concept raised some eyebrows. Businesses and even a few associations are moving away from bricks and mortar.

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CauseVox

AUGUST 18, 2022

Using The Power Of Storytelling To Sell The Need. A great fundraiser is a great storyteller. The many flexibilities of storytelling lets you get creative with how you want to bring your donor on the journey with you, whether it’s a written appeal or a video.

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Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. That wasn’t fair.

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The Storytelling Non-profit

JANUARY 31, 2022

In our roles as non-profit storytellers, we often need others to tell us their stories so that we have material to work with. Why Supporting People Sharing Individual Stories is Necessary Do we always have the best perspective to support people through their storytelling process? That somehow I would be seen as an imposter.

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Eric Jacobsen Blog

JULY 1, 2014

Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders. Eric Jacobson on Leadership and Management Leade With A Story Leadership Paul Smith Storytelling'

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Greater Giving

MARCH 25, 2024

Incorporate Storytelling There’s no doubt that stories are powerful and evocative—we have plenty of books, movies, and TV shows as proof of that. While auction item descriptions should be concise, you can still incorporate storytelling elements to entice guests into bidding on your items.

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Eric Jacobsen Blog

MAY 23, 2017

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Eric Jacobsen Blog

MARCH 29, 2017

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Storytelling Demographics Lesson Evaluation 40

Tech Soup

MAY 14, 2013

RSVP now for TechSoup's fourth annual Digital Storytelling Screening and Awards Party on Tuesday, May 28 at 7 p.m. And be sure to bring along your business cards, your organization's brochures, or anything you'd like to share with other nonprofits at the event. Dress snazzy if you like, to be red-carpet ready.

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Connection Cafe

NOVEMBER 26, 2019

The places that always seem to last the longest are the businesses that manage to connect with their community and neighborhoods in unique ways. Storytelling: Don’t fall back on brand reliance. The cultural pulse changes over time and so too must your storytelling strategy.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Evaluate your Campaign.

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Eric Jacobsen Blog

AUGUST 15, 2012

Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders. Paul Smith , author of the new book, Lead With A Story , is a true believer in telling stories.

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Greater Giving

SEPTEMBER 5, 2022

Social sustainability is one of the three interconnected dimensions of sustainability recognized by the United Nations, which they describe as being “ about identifying and managing business impacts, both positive and negative, on people. A business that damages the environment, or puts profit. Can you stand out from the crowd?

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Nonprofit Tech for Good

JANUARY 29, 2024

Brynne Krispin is a social media strategist for nonprofits and small businesses. Show real humans talking to the camera through videos and storytelling. Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored.

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.orgSource

FEBRUARY 27, 2023

There’s a change going on in business. To keep pace with the speed of business, teams need to reinvent themselves along with innovation and technology. Written, verbal, interpersonal, storytelling, and presentation? At the moment, it looks like humans continue to be your association’s most precious resource.

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Eric Jacobsen Blog

DECEMBER 19, 2016

To find the best business, communications and leadership books to add to my "to read" list for 2017, I reached out to some of the best experts in the field. As a storytelling trainer and consultant, I’m constantly asked by companies to help their managers 'tell a better story.' Individuals I admire and respect.

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Pamela Grow

SEPTEMBER 14, 2023

It’s part graphic design, part design-thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission, and your desire to contribute and make positive change in our world.” Storytelling in the Digital Age: A Guide for Nonprofits.

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Tech Soup

SEPTEMBER 8, 2017

Are you telling a personal story, creating a fundraising pitch, inspiring others to care about a cause , or teaching potential customers about your business? Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video! Who Am I Talking To?

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Eric Jacobsen Blog

AUGUST 4, 2015

In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Since the book was published about three years ago, my admiration for Paul's passion for storytelling and helping to teach people how to effectively tell stories has only but grown.

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