ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Know Your Goals.

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Storytelling Audience Channel Story 45

Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. Chief Marketing and Engagement Officer at Salesforce.org.

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Storytelling Tips Music Exercise 73

Eric Jacobsen Blog

JANUARY 28, 2020

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Storytelling Demographics Lesson Evaluation 52

Kindful

MAY 26, 2021

of storytelling will help you drastically increase your organization’s revenue and impact. As entrepreneurial expert Gary Vaynerchuk puts it, “Storytelling is by far the most underrated skill in business.” Additionally, Forbes names storytelling “the #1 most important career skill for the future.”

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Storytelling Story Share Build 57

.orgSource

NOVEMBER 7, 2023

When Kevin Ordonez, my business partner, and I wrote our Association 4.0 books , a home office was still a glimmer in every busy parent’s eyes. In 2005, when Highroad was one of the few virtual businesses, the concept raised some eyebrows. Businesses and even a few associations are moving away from bricks and mortar.

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Virtual Lesson Experiment Learning 251

Greater Giving

MARCH 25, 2024

For example, let’s say that your auction event attracts an audience of individuals drawn to trips and travel. Incorporate Storytelling There’s no doubt that stories are powerful and evocative—we have plenty of books, movies, and TV shows as proof of that. For auction items, your storytelling element will likely be a personal anecdote.

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Fundraising Template Storytelling Headline 98

Candid

SEPTEMBER 27, 2023

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books. The hardest part of fundraising is making the ask.

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Free Help Fundraising Storytelling 120

Eric Jacobsen Blog

OCTOBER 28, 2016

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Storytelling Business Tools Demographics 40

Eric Jacobsen Blog

JUNE 20, 2016

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Storytelling Business Tools Demographics 40

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

I don’t have to tell anyone who reads Beth’s blog about the value of storytelling. Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. However, few of us working in the social impact space could admit to utilizing storytelling to its fullest potential.

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Storytelling Digital Report Impact 115

Eric Jacobsen Blog

AUGUST 19, 2016

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Storytelling Business Tools Demographics 40

Eric Jacobsen Blog

JANUARY 31, 2016

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Storytelling Business Tools Demographics 40

EveryAction

FEBRUARY 8, 2023

Valentine’s Day is just around the corner, which means many organizations are busy identifying ways to show supporters appreciation for their financial support, volunteer hours, and help promoting their organization’s purpose and programs—and showing this kind of appreciation often means communicating the impact a supporter has had.

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Demonstration Impact Support Story 192

Eric Jacobsen Blog

MAY 30, 2015

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Storytelling Business Tools Demographics 40

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Business goals : What problem are you trying to solve? Audiences: Which audience groups are you prioritizing?

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Audience Design Help Structure 46

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

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Marketing Guide Nonprofit Channel 52

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) GivingTuesday is such a busy time for anyone involved in a nonprofit organization, so thinking of thank you gifts and sending thank you notes is extra important.

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Gift Consultant Audience email 207

Eric Jacobsen Blog

MAY 23, 2017

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Storytelling Demographics Story Lesson 40

Eric Jacobsen Blog

MARCH 29, 2017

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Storytelling Demographics Lesson Evaluation 40

Eric Jacobsen Blog

JULY 1, 2014

Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders. Eric Jacobson on Leadership and Management Leade With A Story Leadership Paul Smith Storytelling'

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Storytelling Leadership Tools Structure 57

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Money Raise Donation Ideas 279

Connection Cafe

NOVEMBER 26, 2019

The places that always seem to last the longest are the businesses that manage to connect with their community and neighborhoods in unique ways. Storytelling: Don’t fall back on brand reliance. The cultural pulse changes over time and so too must your storytelling strategy.

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Storytelling New York City New York Podcast 42

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results. 5) Raise money using Facebook Live.

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Social Media Money Raise Media 240

Tech Soup

MAY 14, 2013

RSVP now for TechSoup's fourth annual Digital Storytelling Screening and Awards Party on Tuesday, May 28 at 7 p.m. And be sure to bring along your business cards, your organization's brochures, or anything you'd like to share with other nonprofits at the event. Dress snazzy if you like, to be red-carpet ready.

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Storytelling Celebrate Czech Republic San Francisco 66

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Leverage storytelling to build a base. If you’re ready to craft a solid advocacy campaign plan, let’s get down to business! Be clear on: Your target audience. Where does your target audience spend their time online?

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Advocacy Campaign Tips Storytelling 130

Tech Soup

SEPTEMBER 8, 2017

Are you telling a personal story, creating a fundraising pitch, inspiring others to care about a cause , or teaching potential customers about your business? Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video! Who Am I Talking To?

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Adobe Video Storytelling Slides 69

Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. That wasn’t fair.

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Qgiv

JANUARY 8, 2024

These partnerships with businesses corporations can help both you and your for-profit partners widen your audiences while providing extra financial support for your mission. Master the art of nonprofit storytelling Storytelling is an essential tool for nonprofits, and its importance continues to grow year after year.

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Trend Raise Tools Tips 52

Eric Jacobsen Blog

AUGUST 15, 2012

Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders. Paul Smith , author of the new book, Lead With A Story , is a true believer in telling stories.

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Storytelling Captivate Story Structure 75

Qgiv

JUNE 6, 2023

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. How do you target the right audience for Facebook Ads for nonprofits? How do you target the right audience for Facebook Ads for nonprofits? How do nonprofits use Facebook Ads?

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Facebook Guide Demographics Nonprofit 86

Nonprofit Tech for Good

DECEMBER 2, 2023

AI can help busy fundraisers feel less overwhelmed by reducing the amount of time spent on daily tasks! Leverage the power of storytelling to add extra personal detail to your supporters’ donations and foster a deeper bond with your sustaining level donors. Local celebrities can increase awareness of an organization tremendously.

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Trend Fundraising Digital Celebrate 311

Forum One

AUGUST 3, 2023

Forum One partnered with March of Dimes to consolidate their more than 40 web platforms to develop an easy and streamlined experience for audience members to engage as they like, as well as create a website that could clearly communicate their mission. Endowed by Dr. Ruth J.

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Award Museum Policy Seattle 75

Classy

JULY 5, 2021

A corporate matching partner involves collaborating with a large business. However, corporations also receive many requests for support from nonprofits, so it can be more difficult to make your proposal stand out, especially if you’re a smaller organization with less audience reach. Small Business. Corporate. Influencer.

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Donation Influence Local Nonprofit 108

Forum One

DECEMBER 1, 2021

There are a number of trends worth exploring: Technology that fuels data-driven storytelling. Our work with the Service Employees International Union (SEIU) shows the power of harnessing data for impact storytelling. Business systems are already built to serve customers (or members, supporters, etc.).

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Trend Digital Data Storytelling 69

Saleforce Nonprofit

JUNE 28, 2022

This unique annual gathering brings together political, business, civil society, and media leaders to discuss big ideas and challenges. Jack Harries understands the power of storytelling. Ebony Beckwith is Salesforce’s Chief Business Officer and Chief of Staff to Marc Benioff. Driving A Culture of Intrapreneurship SDG Panel.

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Benefit San Francisco Iran Storytelling 59

Eric Jacobsen Blog

AUGUST 4, 2015

In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Since the book was published about three years ago, my admiration for Paul's passion for storytelling and helping to teach people how to effectively tell stories has only but grown.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell .

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