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5 Tips for Defining Brand Identity Through Intentional Storytelling

Saleforce Nonprofit

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. Here are my top five insights from that discussion.

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How To Sell Using Storytelling

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. That wasn’t fair.

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How To Sell With A Story

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. That wasn’t fair.

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Sell With A Story

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. That wasn’t fair.

Story 52
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Success Stories From 10 Successful Entrepreneurs From Around The World

Eric Jacobsen Blog

Each of the 10 entrepreneurs pass through the same seven essential stages for an entrepreneur , uncovered within the book’s seven chapters: The Awakening – curiosity and discovery. Read these chapters sequentially to see how the different types – Athletes, Evangelists, Conductors – meet and surmount challenges in contrasting, unique ways.

Story 52
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The Lessons From 10 Entrepreneurs From Around The World

Eric Jacobsen Blog

Each of the 10 entrepreneurs pass through the same seven essential stages for an entrepreneur , uncovered within the book’s seven chapters: The Awakening – curiosity and discovery. Read these chapters sequentially to see how the different types – Athletes, Evangelists, Conductors – meet and surmount challenges in contrasting, unique ways.

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Here’s Why Blended Asks Should Be A Strategy In Your Fundraising Toolbox

Bloomerang

National organizations with local chapters message donors through overlapping, yet separate, appeals. . Channel The Storytelling Mode Of “ Once Upon A Time ” . You’re in the happiness delivery business , not the “let us hit you up again” business. Annual campaign and planned giving departments are siloed. .

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