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10 Reasons For Embracing Storytelling As A Business Tool

Eric Jacobsen Blog

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

According to a recent study published by the Harvard Business Review , a “trust chemical” is produced by your brain called Oxytocin, when you meet new people who you can identify as trustworthy. While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. The formula.

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Five Must-Read Business Books To Read This Summer

Eric Jacobsen Blog

Stumped for what business books to add to your summer reading list? Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. What's The Future Of Business? WTF?) -- Changing The Way Businesses Create Experiences.

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10 Reasons To Use Storytelling In The Workplace

Eric Jacobsen Blog

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

article thumbnail

Ten Reasons For Embracing Storytelling As A Business Tool

Eric Jacobsen Blog

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

article thumbnail

Ten Reasons To Embrace Storytelling As A Business Tool

Eric Jacobsen Blog

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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5 Leadership And Business Books To Read This Winter

Eric Jacobsen Blog

Stumped for what leadership and business books to add to your winter reading list? Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. What's The Future Of Business? Edited by Edward T. His advice?