Bloomerang
JUNE 29, 2021
We’ve all heard how important stories are to fundraising communications. But how do you actually pick a great story? And more importantly, how do you take a great story and turn it into a great fundraising story? . To have a great fundraising story, you need a few key things. You need one person. .
Bloomerang
JULY 7, 2023
The human brain is simply wired to react when it hears this word. Let’s say you begin with: Instead of “Today I’m sharing Amelia’s story with you.” Say “Today I’m sharing Amelia’s story with you because she needs your help.” Say “Yes, I want to give because children need me.” Instead of “Yes, I want to give.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Get Fully Funded
APRIL 23, 2023
There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records.
Bloomerang
AUGUST 31, 2022
We tell stories. Stories are the most effective form of communication available because they immediately engage the reader on an emotional level and in a way that is interesting to them. Our neural activity increases 5X when listening to a story. 6 steps to telling your nonprofit’s stories. Act one – Set Up.
Candid
DECEMBER 12, 2022
For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Use an engaging and quick opener to convince viewers to care, for example: “More than 9 million children faced hunger in 2021.
The Modern Nonprofit
APRIL 13, 2021
There’s reputable neuroscience research showing that people’s brains light up when they hear their own name. So our brains are actually hard-wired to respond to appeals that speak to us directly. You can add your supporter’s name to your subject line, your story introduction, and weave it in when you make your ask.
NTEN
JUNE 24, 2013
Making a global impact from right in our own backyard is the Bridge School, which uses assistive technology to educate children with severe speech and physical impairments. In his blog, John Haydon discusses Six Ways to Influence Donors with Brain Science , pulling in findings from studies to help you boost your fundraising results.
Expert insights. Personalized for you.
114 
Let's personalize your content