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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? It’s one way to get inside the minds of people who use Candid’s GuideStar to discover organizations aligned with their values. Here we provide a snapshot of what’s been trending.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy.

Action 259
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A Mind on Design: Things to Avoid When Building a WordPress Blog

Byte Technology

There are so many active blogs operating in our virtual world today that it would take countless lifetimes to read them all. But what makes one blog better than the next? Here are some tips that should be taken to heart when crafting a winning WordPress blog site. Is it the style of writing?

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Ranking above the rest: The top 10 most-read Candid blogs in 2023

Candid

Every December, Google publishes its Year in Search , an annual roundup of the top trends and topics across its trillions of online searches. It also offers a glimpse into what was top of mind for Google’s online community that year. We hope you enjoy rediscovering and reflecting on the 10 most-read Candid blogs of 2023.

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How to Optimize Your Nonprofit Blog: 4 Tips for SEO

sgEngage

Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Update your “About Us” page with the most recent accessibility guidance in mind? Not a blogging expert?

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What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

The MatrixFiles

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). Search Keywords: Navigate to the left side of the Google ads manager and click “Keywords.” Below Keywords, click “Search terms.”

Google 268