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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. You can do this by sending them surveys or asking at your events. Read more about their story. What Can You Be the Best At?

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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Use demographics and behavior to help customize your marketing messages. Analyze Performance.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

At a time when higher education is facing public funding cuts, changing demographics and a challenging student debt environment, institutions are facing an uphill battle to sustain enrollments and stay relevant. Are you having conversations within your association about declining trust, credibility and authority?

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How Event Marketing Can Optimize B2B Sales

AccelEvents

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool.

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Cryptocurrency Fundraising: A Beginner’s Guide for Nonprofits

Nonprofit Tech for Good

Features you don’t want : Don’t Only Accept Bitcoin: Moving between cryptocurrencies is a taxable event. No Conversion to USD: Many accounts won’t let you cash out. It is of paramount importance that nonprofits think of cryptocurrency not only as a payment method, but as a donor demographic. Give them options. Select carefully.

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Guide to Marketing Virtual Events

AccelEvents

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

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