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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 77
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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. Monthly donors give $35.46 per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report.

Practice 363
professionals

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

In fact, giving predictions continue to follow an increasing trend across the next five years. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Mail stats. Mail stats.

Stats 96
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Using Data to Make Annual Giving Work for You

sgEngage

No, we prefer to build relationships en masse, using data-driven insights to tell us what our donors really want. Create a data-based plan for your donors that determines who your segments will be and which segments will receive which touchpoints. Do your monthly donors expect your newsletter?

Data 91
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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

USD ( Blackbaud Luminate Online Report ). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 1% via text message ( Global Trends in Giving Report ). USD ( Blackbaud Luminate Online Report ). 54% of donors worldwide prefer to give via credit or debit card.

Stats 279
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The 10 Most Popular sgENGAGE Articles Published in 2021

sgEngage

A History of How Modern ESG Came to Be by Kayla Barnes, Blackbaud. American Rescue Plan Act: Impact on Nonprofits and Other Social Good Organizations by Sally Ehrenfried, Blackbaud. 6 Creative Data-Driven Ways to Fundraise During Nurses Week 2021 by Tanya Cole, Blackbaud. Interested in contributing to sgENGAGE in 2022?

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Insights from the Blackbaud #GivingTuesday Trends Report

Tech Soup

TechSoup donor partner Blackbaud recently released a report that digs deep into the #GivingTuesday results over three years to reveal the patterns that are emerging from this increasingly important national day of charitable giving. Key Findings of the Blackbaud Report. Developing a contact list of current and potential donors.