sgEngage

FEBRUARY 9, 2024

The student engaged Martha in a conversation about their majors, which turned out to be very similar. At the end of the conversation, the student gently asked if Martha would consider donating. They send Martha regular statements for her sustaining gifts, little gifts in the school colors (a pin, a scarf, etc.),

Student 76

Student Activities Active Activism 76

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. increase in email conversion rate. Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Boost Email Engagement.

Online 97

Online Fundraising Benchmark Adwords 97

Achieve

MAY 24, 2024

The answer is with a strong text messaging strategy. Building up a robust contact list is easy when you have a strong multichannel marketing strategy. You can also personalize your stewardship strategies based on what you’ve learned about your supporters so far.

Retention 52

Retention Rate Donor Campaign 52

Bloomerang

APRIL 12, 2022

The museum also saved information about donors’ food preferences, average gift amount, and even notes about their past conversations. Having this data in one place will help you create a more effective fundraising and communication strategy and build deeper relationships with your donors. .

Software 103

Software Management Donor Guide 103

Bloomerang

AUGUST 28, 2023

Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Marketing software like Mailchimp to streamline your email and direct mail strategies.

Profile 92

Profile Software Nonprofit Donor 92

Whole Whale

AUGUST 25, 2021

Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Investment returns funded multiple very large gifts, most of which were given by individuals to their foundations, including two gifts of $1 billion or more,” said Amir Pasic, Ph.D., Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Connection Cafe

MARCH 12, 2020

Growing authentic, long-term and mutually beneficial relationships with highly engaged supporters is proven to be the most effective and sustainable development strategy, regardless of market conditions. Even in uncertain times you still have a fundraising goal to meet, so this is the perfect strategy. Continue to ask for gifts.

Relationship 49

Relationship Time Fundraising Gift 49

NetWits

JUNE 20, 2012

Nonprofits are taking advantage of this technology; according to the Nonprofit Social Networking Survey by NTEN, Common Knowledge & Blackbaud, the average nonprofit’s fan or follower base grew by 30 percent on Facebook and 81 percent on Twitter in 2011. Start a conversation. Sharing is caring. Point 4 above is crucial.

Social Media 151

Social Media Media Tampa Social 151

sgEngage

MAY 1, 2024

When it comes to the donor journey, a proper strategy can make all the difference. When your strategy combines these elements, your team can be confident it’s delivering a meaningful donor experience at every stage. Here are some proven tips to streamline the donor journey, from first gift to lifelong engagement.

Gift 97

Gift Support Donor Integration 97

sgEngage

FEBRUARY 2, 2024

To help understand where AI can or should play a role, I would like to walk you through a methodology we use at Blackbaud, called the Outcomes-Based Framework. But generative AI tools like chatGPT have different use cases from the predictive intelligence we’re exploring here as a component of your nonprofit’s technology strategy.

Analytics 81

Analytics Vietnam Strategy Technology 81

Connection Cafe

OCTOBER 23, 2018

Stay on top of your game for #GivingTuesday: Watch the Blackbaud Higher Education Solutions webinar #GivingTuesday Prep Tips from Your Peers. Determine your communication strategy and your timeline; develop the timeline of what you need to do and how quickly you’re going to start communicating with your audiences.

Strategy 27

Strategy Florida United States University 27

Connection Cafe

MAY 29, 2020

Is there an open setup that naturally stimulates side conversations throughout the day? Despite being apart from one another, Blackbaud’s YourCause team has continued to plan community-driven activities, just through a virtual setting. Fitness Challenges. A covered parking spot or reserved parking spot for a month.

Virtual 28

Virtual Strategy Exercise Companies 28

Connection Cafe

NOVEMBER 26, 2019

The session topics covered, like learning about the innovations being delivered in Blackbaud CRM, are invaluable to Clemson and enrich our strategy throughout the year.” . – Larissa Riggins Kelly, S enior D irector of A dvancement S ervices, Clemson University . meaningful conversations?and were not able to attend,?you

South Carolina 38

South Carolina Georgia Blackbaud Education 38

sgEngage

MAY 31, 2023

Four Strategies to Transform P2P Participants into Loyal Supporters You can build systems and processes from scratch to make it easier for P2P participants to become sustaining monthly donors. With HJC’s help, they developed personas and envisioned their journey as a funnel, with lead conversion at the top.

Donor 77

Donor Registration Map United Kingdom 77

Forum One

JUNE 10, 2021

It might sound like a lot of work, but small steps could make a big difference in turning website visits into donor conversions, and mission-driven organizations have a lot to gain by spending time on personalizing their fundraising appeals. If the average mobile gift increased by $30, would you meet your revenue goal in six months?

Personal 49

Personal Online Giving Oregon 49

Connection Cafe

AUGUST 3, 2020

It helps to tell the story of their experience with your brand for any kind of interaction – from first donation, to an upgrade to a larger gift, to a conversion from activist to supporter, etc. For example, a fall in renewal rates or average gift size. First Step: Do your research. Second step: Create personas to map.

Results 41

Results Donor Map Case Study 41

NTEN

APRIL 7, 2015

Sixteen nonprofit tech experts (including NTEN Members: Jeff Shuck , David Neff , Donna Wilkins , Frank Barry , and NTEN''s Amy Sample Ward ) share their ideas and fundraising best practices in Blackbaud ''s new free ebook, The Future of Fundraising. Direct service can teach you a lot about digital strategy.

eBook 36

eBook Communication Digital New York City 36

Connection Cafe

FEBRUARY 16, 2017

Whenever I am on the road with clients the conversation always turns to a debate about the value of predictive modeling vs. the value of traditional wealth screening. While others like that predictive models can focus on the likelihood to do something – make a gift, perhaps – and not just whether a prospect looks “rich.”.

Model 44

Model Program Effective Technique 44

Connection Cafe

NOVEMBER 2, 2020

If you were unable to attend the conference, we hope you can use the summary below to inspire thoughtful conversations at your institution and help in your planning for the new year. . . Jeremy Wang, Associate VP of Development at Temple University, shared real-life examples for increasing your gift officer productivity.

Virtual 28

Virtual Blackbaud Award Wisconsin 28

DNL OmniMedia

DECEMBER 15, 2020

Spoken conversations, written letters, and in-person events were crucial for spreading the word. It has also allowed nonprofits to communicate more with different types of campaigns that tell a different story based on the conversion you want. Why are so many nonprofits utilizing email in their overall digital strategies ?

email 52

email Guide Marketing Online 52

Connection Cafe

JANUARY 29, 2015

Last week I kicked off the Blackbaud Power Hour series with a webinar on tips to get donors into the pipeline. With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. Optimize your website for conversion. Develop awesome content. and Canada.

Offline 20

Offline Support Online Strategy 20

Connection Cafe

NOVEMBER 30, 2018

One of m y favorite Blackbaud experience s is bbcon. Blackbaud ups the ante in terms of the environment, the offerings, the sessions, the people.” – Jayne O’Leary from Salem State University . If you couldn’t attend, you can still use the below to inspire meaningful conversations and help for your 2019 planning. .

Blackbaud 25

Blackbaud Student Alabama Nashville 25

Connection Cafe

JANUARY 11, 2021

Back in 2019, I had some great conversations with colleagues from various organizations while I helped them brainstorm ideas and strategies for their missions and make plans for the coming year. Corporations and organizations opened their event centers and supplied volunteers, donations, and other gifts in kind. Start planning!

Change 38

Change Blackbaud University Arts 38

Connection Cafe

MAY 30, 2019

From the conversations with this group of smart people, it was clear that there are several different ways for an organization to fundraise via livestreaming. Like a DIY f undraising campaign, a freestanding livestream fundraising program requires a mix of marketing, strategy, technology and coaching.

Fundraising 34

Fundraising Stream Blackbaud Channel 34

Connection Cafe

JUNE 12, 2014

A good reference would be to look at your current donor file for an indication of the average timing between first gift and second gift. By planning your campaign timing you will ensure maximum performance from both your event and conversion campaign without stepping on the toes of either one. Flex Some Muscle.

Donor 37

Donor Files Strategy Mail 37

Connection Cafe

NOVEMBER 12, 2018

My donations since have increased, but the process is usually the same: send gift, receive robotic acknowledgment, and end of relationship. After I made my first gift, our relationship flourished. They followed a strategy I like to call the “Vowel Method.”. Collect their feedback with surveys and conversations.

Donor 30

Donor Method FAQ Newsletter 30

Connection Cafe

MAY 1, 2020

To maintain operations across campus, institutions have been – and still are – adjusting their strategies and learning how to communicate and engage with constituents, staff, and students in entirely new ways. At last year’s CASE/Blackbaud Global Advancement Forum, we discussed demographic trends that will impact higher education.

Student 27

Student Education Global Model 27

Connection Cafe

JANUARY 5, 2015

Conversion Rate – median conversion rate for an email is 0.05%. Average Gift – median 1st time gift is $101.62; repeat is $93.8. If what you’ve done for 2014 isn’t working as well as you’d hoped, Blackbaud can help you evaluate what to optimize for next year. Evaluate your Calls-to-Action.

Campaign 20

Campaign Fundraising Evaluation Metrics 20

Achieve

JULY 2, 2019

I strongly recommend that organizations develop a high level annual social media strategy based on their organizations priorities. Creating an year-long strategy with clearly stated goals/. When you’re developing your annual social media strategy, it’s important to think about: . Mistake #3: Wrong Messaging Strategy .

Social Media 52

Social Media Media Hints Social 52

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

Blackbaud 87

Blackbaud Analytics Retention Channel 87

Tech Soup

MAY 22, 2012

According to Blackbaud 's 2011 Online Giving Report , online earnings dropped by 55 percent; but that was likely due to the increase in donations due to the Haiti earthquake in January 2010. Remember, audience analysis should be a key part of your online strategy.

Results 44

Results Online Donor Fundraising 44

Connection Cafe

APRIL 20, 2020

Last year, seventy eight libraries participated and raised over $737,000, with their average gift size being $172. In 2017, #GivingTuesday reported a mean gift size of $105 after five years of existence. Make sure to follow-up on any action items from your conversation. Step 2: Show Your Impact. Why did they give again?

Library 30

Library Campaign Giving Social Media 30

sgEngage

MAY 17, 2021

The following Q&A is excerpted from the Blackbaud Institute’s Charitable Giving Report Spotlight: Using 2020 Data to Transform Your Higher Education Institution’s Strategy. Q: Many higher education institutions shifted and adapted new strategies in 2020. Q: In 2020, giving to colleges and universities decreased by 5.4%

Education 57

Education Conversation Giving University 57

Connection Cafe

MARCH 6, 2019

Prior to working at Blackbaud, I spent 10 years working in annual giving. Are you trying to encourage participation in a campaign, regardless of the gift size? Once you’ve dialed in what works with your test audience, use the effective strategy to reach out to the masses. This strategy works.

Marketing 22

Marketing Learning Fundraising Student 22

Connection Cafe

MARCH 11, 2019

The student engaged Martha in a conversation about their major s , which turned out to be very similar. At the end of the conversation, the student gently asked if Martha would consider donating. D uring an alumni p honathon , a student phoned Martha and thanked her for being an alumnus. The key takeaway is : .

Student 21

Student Activities Active Activism 21

Tech Soup

MARCH 18, 2013

This guest post was authored by Dennis McCarthy, director of enterprise sales at Target Analytics, a Blackbaud company. We will focus on email and telemarketing conversion as an integrated solution. percent response rate, with the average gift depending on what money you asked for in the donation form. How do we get started?

Donor 57

Donor Channel Test Database 57

Connection Cafe

JUNE 27, 2013

We all send the receipt autoresponders when someone gives a gift, but what about an experience survey? Social media is an ideal space in which to engage constituents in a conversation. Andrew Shoaff is Blackbaud’s interactive strategy manager. Donation transactions. E-commerce purchases. Social media.

Survey 40

Survey Digital Social Media Blackbaud 40