M+R

APRIL 27, 2023

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! But the results for nonprofits in the Disaster/International Aid space looked very different.

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M+R

MARCH 11, 2024

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. P.S. Guess who will be releasing a Benchmarks study on April 24? The post Scout Quest Webinar Recap: Humane Society Results!

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Mail Results Benchmark United States 73

M+R

OCTOBER 31, 2023

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. your responses with data from dozens of other nonprofits to create a set of averages, trends, and key metrics.

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M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

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M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here! Sign up now

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M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . Online revenue for nonprofits increased by 32% in 2020.

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M+R

APRIL 22, 2021

We are excited to report that the 2021 M+R Benchmarks Study is ready for you. Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. . 2021 Benchmarks UK FAQ. Want more evidence?

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Benchmark Studies Hunger FAQ 90

Nonprofit Tech for Good

APRIL 15, 2020

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. of a nonprofit’s total revenue – and those numbers will continue to grow.

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Classy

JUNE 23, 2021

When your work changes the world daily, your nonprofit board should see just how impactful it is. Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 1: Understand the Common Priorities of a Nonprofit Board. NONPROFIT BOARD PRIORITY: Advance the mission.

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Slideshare Benchmark Share Fundraising 56

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Twitter Practice Social Media Nonprofit 355

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. Heather Mansfield is the founder and editor-in-chief of Nonprofit Tech for Good. to secure a lead [i.e., About the Author.

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Websites Action Test Newsletter 345

Candid

FEBRUARY 27, 2024

Nonprofit organizations are always looking for ways to increase the impact of their work. Follow-up questions might ask about specific aspects of the service or clients’ interactions with the nonprofit. If you don’t have access to external benchmarks, another approach is to compare your own organization’s results over time.

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Rate Survey Nonprofit Sample 128

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

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Benchmark Social Media Measure Results 96

Nonprofit Tech for Good

JULY 21, 2019

53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). 29% of annual donation volume to nonprofits occurs from #GivingTuesday through the end of the year. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ).

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Nonprofit Tech for Good

APRIL 2, 2018

The reports listed below are a small sampling of some of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your nonprofit craft your next online communication and fundraising plan. nonprofit research. For Nonprofits Worldwide: 1. For Nonprofits in the United States: 6.

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Research Report NGO Asia 260

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. That’s where RoundUp App comes in. Pick a launch date.

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Effective Fundraising Nonprofit Channel 278

Nonprofit Tech for Good

JULY 5, 2020

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization.

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M+R

FEBRUARY 11, 2024

Email fundraising has become increasingly difficult, but many of the organizations in our sample of 24 nonprofits saw strong results this December. Not putting all our eggs into the the 12/31 basket Even for nonprofits that saw steady year-over-year December totals, the timing of that giving shifted.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. Many nonprofits overlook engagement as a valuable metric. 3) Engagement.

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Metrics Digital Marketing Retention 319

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Benchmark Studies Metrics Digital 64

Nonprofit Tech for Good

APRIL 5, 2019

The reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. nonprofit research. Nonprofit Tech for Good is eager to learn about, add, and promote similar reports from other countries/regions of the world. For Nonprofits Worldwide: 1. For Nonprofits in Canada: 15.

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Report Professional Marketing NGO 238

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Nonprofit Tech for Good

DECEMBER 8, 2021

Plain Language Resources: Big Duck’s Plain Language for Nonprofits. They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. Resource: How to Write a Nonprofit Impact Report. M+R Benchmarks Report. For every 1,000 fundraising messages sent, nonprofits raised $78.

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Trend Digital Marketing Fundraising 324

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me).

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Benchmark Video Practice Measure 120

Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. So… how does a nonprofit advertise successfully? . Use benchmarks to set your budget.

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Digital Program Tips Nonprofit 118

Connection Cafe

FEBRUARY 25, 2020

In July 2019, The Opportunity of Collaborative Benchmarking whitepaper was released in partnership between Blackbaud, NetHope, and NTEN. The goal was twofold: To educate on the current value of benchmarking in the social good sector and. Insights into the Collaborative Benchmarking Survey Results. Programs.

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CauseVox

APRIL 6, 2023

Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. With limited resources and staff, it can be challenging for small nonprofits to execute successful fundraising campaigns. Don’t miss out on this valuable opportunity to learn and grow!

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Fundraising Benchmark Metrics Nonprofit 74

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data.

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Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

SEPTEMBER 17, 2023

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). If you did not, this does not apply to you.

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Nonprofit Tech for Good

MARCH 3, 2020

The survey is anonymous and your participation will help provide charitable giving benchmarks for nonprofits, NGOs, and charities worldwide. The results will be released on September 14, 2020 in the third edition of the Global Trends in Giving Report. Nonprofit Tech for Good. Super impressive, seriously. .

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Survey Global Trend Alexa 224

EveryAction

OCTOBER 26, 2022

M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. Twelve months later, they reviewed the results. It’s clear: texting is now the status quo.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

In the Networked Nonprofit “ Learning Loops , we illustrated how networked nonprofits do a real-time, lighter assessment process as they engage their community and make improvements and adjustments along the way. Number of followers has become a benchmark stat like the number of hits on our web pages used to be.

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Nonprofit Tech for Good

APRIL 18, 2017

Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. Source: 2016 Luminate Online Benchmark Report. For Every 1,000 email subscribers, nonprofits have 428 Facebook followers, 141 Twitter followers, and 39 Instagram followers. Source: 2017 Benchmarks Study.

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Social Media Stats Mobile Technology 264

NTEN

AUGUST 13, 2012

[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. What Do the Results Tell Us About Tech Adoption at Nonprofits? “We You can download the complete report for free here.]

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Adopt Benchmark Tech Technology 81

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. Here are our top advertising tips to help your nonprofit supercharge your paid media strategy: 1.

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