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What is Nonprofit Marketing?

sgEngage

Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. billion emails in that year alone.

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5 ways to supercharge your fundraising ads before the ball drops

M+R

Donors that come in through ads are generally less familiar with your program than existing supporters or even people who found your website on their own — so it’s extra important to introduce your organization from the moment they sign up! Or a postcard congratulating them on the 1-year anniversary of their support! those KPIs.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. This is true both of fundraisers culminating towards an offline event, such as walks, rides and runs, and those of a more virtual nature. 4) Activate.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Said another way – what works offline also works online. The point is to get creative in how you capture info about your supporters. If you’re not delivering personalized content, your email could negatively impact your relationships. Examples and practical tips to live by. Capture more info during event registrations.

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Latest Trends in Online Fundraising

NTEN

The recession certainly had an impact across the entire nonprofit sector. Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009.

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5 Good Nonprofit Infographics

sgEngage

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

Constituent relationship management (CRM) refers to the various processes that nonprofits use to steward and build relationships with donors, volunteers, advocates, members, and other constituents to secure ongoing support. CRM software equips nonprofits with a plethora of tools to help them better connect with supporters of all kinds.