article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. You can use that benchmark to determine how well your ad copy is performing. Search Keywords: Navigate to the left side of the Google ads manager and click “Keywords.” If it’s well under 4%, you may want to tweak your ad copy!

Google 263
article thumbnail

Hiring A Google Grants Manager: A Guide & 9 Agencies

Nonprofits Source

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Quick Guide to Grants for Nonprofits: Tips, Resources & More

Qgiv

Continuation grants Continuation grants are a type of grant renewal for your nonprofit that enables you to continue receiving funds if you achieved the required benchmarks using the original grant’s funding. For eligible organizations, Google provides $10,000 worth of ads each month for free. The Ford Foundation granted $1.07

Grant 52
article thumbnail

Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 126
article thumbnail

27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

Google Workspace Platform overview: Google Workspace for Nonprofits is a flexible productivity and communication platform with multiple apps to streamline team collaboration. Top feature: Google’s Drive app is a helpful resource management solution for nonprofits.

article thumbnail

Don’t Wait: The Time to Plan for GA4 is Now

Forum One

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 71
article thumbnail

Online Benchmark Reveals Key Insights for Nonprofits in 2017

Connection Cafe

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. Google for Nonprofits . Using Google Analytics Goals.