Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project 278

Project Open Data NGO 278

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. As we consider what makes a website successful, here are four things we believe are absolutely essential for your next website redesign.

Websites 61

Websites Change Management Digital Government 61

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Send emails based on behavior.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

Practice 339

Practice Online Fundraising Nonprofit 339

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. There are many things to consider when planning a website redesign. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Forum One

JANUARY 20, 2022

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. Website visitors (what did traffic look like on a monthly or quarterly basis?). Natural search, email, etc.).

Metrics 74

Metrics Digital Strategy Rate 74

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. We also asked the audience what tools they would recommend through Poll Everywhere.

Communication 94

Communication email Marketing Reflection 94

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. But a lack of access to new technology or the resources it takes to set up and maintain these programs is a barrier for many nonprofits. That’s where RoundUp App comes in.

Effective 278

Effective Fundraising Nonprofit Channel 278

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. View more presentations from Amy Sample Ward.

email 169

email Marketing Nebraska Omaha 169

The Storytelling Non-profit

JANUARY 24, 2022

a fundraising email Using a story in a social media post Writing a press release with a personal story Adding a story to a donation page Showcasing a story on your programs page You might have other examples of how you use stories at your non-profit. For this example, I used clicks to the website and program sign ups.

ROI 67

ROI Storytelling Measure Story 67

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Investing the time and resources necessary not only to track but act on donor retention rates should be one of your organization’s top priorities.

Hype 52

Hype Research Marketing Benchmark 52

Blue Fox

FEBRUARY 24, 2021

It is offered free through The Board Doctor's website and comes with an optional complimentary debrief phone call or video chat to review results and plan potential next steps the board can take as it seeks to get better. The responses are then automatically scored and emailed to the test taker, along with some explanatory information.

Test 78

Test Government Spam Nonprofit 78

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. which will make it harder to organize and sync your data.

Software 85

Software Free Tools Adobe 85

Bloomerang

AUGUST 16, 2021

How many people attempted to make a donation on your website but left the site before they completed their transaction? Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Number of donors emailed personally. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

NTEN

JULY 3, 2012

[This is part one of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. You can download the complete report for free here.]

Benchmark 85

Benchmark Technology Nonprofit Survey 85

Nonprofit Tech for Good

NOVEMBER 21, 2019

The oldest of the Millennial Generation are in their mid-careers, and as this generation become more secure in their careers and have more disposable income, nonprofits need to understand how they relate to causes to better capture their resources. You can repurpose the digital assets for your website, newsletter and social media posts.

Storytelling 264

Storytelling Homeless Generation Social Media 264

Media Cause

MAY 8, 2023

One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Email messaging raised 28% of all online revenue in 2017.

email 363

email Practice Marketing Newsletter 363

Whole Whale

AUGUST 25, 2021

Email is dead, long live email. Emails, like marketing in other industries, can be a golden opportunity to build community, build loyalty, and bring in donations. Beyond the power of building community and reaching most of your supporters, email has the highest return on investment of any marketing channel.

Stats 96

Stats Trend Mail Fundraising 96

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion emails in that year alone. Tactics such as email campaigns, mailers, and telemarketing are used to establish a personal connection with the donor.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! Are you on course to reaching those optimistic January goals and resolutions?

Resource 48

Resource Blackbaud Chart Retention 48

Neon CRM

AUGUST 10, 2023

Generosity Xchange Date: October 11-12, 2023 Location: Virtual Website: www.neonone.com/resources/generosity-xchange-conference/ Who Should Attend: Nonprofit fundraisers, marketers, leaders, and professionals of all career levels. Report The Nonprofit Email Report Learn More 4. How to Register: Click here to register.

Conference 98

Conference NTC Virtual Registration 98

Volunteer Hub

NOVEMBER 29, 2022

A few of the most common expectations that volunteers have include a welcoming work environment, resources and tools needed to complete their job, training and support, accommodations and scheduling flexibility, and ongoing communication. Consider providing volunteers with phone, email, and social media communication channels.

Volunteer 76

Volunteer Management Kansas Canada 76

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 3) Involve. 4) Activate. Saying Thanks.

Raise 208

Raise Relationship Tips Fundraising 208

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Get Fully Funded

MAY 16, 2022

There’s your benchmark for figuring out how YOUR monthly giving program is doing. They find that a lot of their monthly donors give $24 to pay for 2 days of care (and that’s right in line with Erica’s benchmarks). Give monthly and join Spring Resources, a passionate group of people bringing fresh, clean water to everyone in the world.

Donor 128

Donor Nonprofit Gift Missouri 128

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 92% of global NGOs have a website. 66% use the.ORG domain for web and email communications. 3% use.NGO.

Social Media 100

Social Media Stats Media Technology 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2014

Just as most nonprofits initially resisted getting on board with social media, they’re also apprehensive to spend the time and resources to devise and implement a mobile strategy. One of the first question nonprofits inevitably ask when diving into the mobile waters is, “should I build a mobile website or a mobile app?”.

Mobile 117

Mobile Causes Tips Phone 117

Care2

MAY 19, 2014

Is your nonprofit investing the right amount of money, resources, and strategy into digital? There''s a connection between donations and e-commerce as the the highest priority investment (51%) and an updated website as the most desired addition (34%) for 2014. Remember for fundraising direct mail and email still rules.

Digital 73

Digital Money Mobile Benchmark 73

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. This is bad news!

Review 120

Review Benchmark Advocacy Database 120

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are.

Measure 101

Measure Social Media Media Benchmark 101

Care2

MARCH 14, 2011

Here is a resource that can help. Today, Convio released the Convio Online Marketing Benchmark Index Study. A key strength of this study is that it provides aggregate benchmarks for fundraising performance and benchmarks for specific industry segments or verticals, such as Environment and Wildlife and Animal Welfare.

Raise 75

Raise Money Online Convio 75

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. In fact, 1 in 4 solicitation emails from peer-to-peer fundraisers result in donations, compared with 1 in 1,250 emails from a nonprofit. “1

Ideas 98

Ideas Online Fundraising Charity 98

Care2

OCTOBER 30, 2013

According to the Nonprofit Social Networking Benchmark Report by Blackbaud, only 2% of nonprofits raised between $10K and $25K on Facebook in a 12 month time period. It takes staff time, resources, and financial investment. Second, the majority of nonprofits have not raised a dime on social media. Take a look at the chart below.

Social Media 77

Social Media Money Raise Media 77

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Email still works really well. We saw healthy performance by email lists in 2017, along with solid growth in online fundraising.

Time 33

Time Fundraising Benchmark Trend 33

Everyaction

JULY 18, 2018

Check your organization’s website, recent RFPs, grant proposals, etc. For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. Fortunately, much of this information is likely to exist already. Goals + objectives. This is definitely an “ask” worth making!

Guide 108

Guide Fundraising Nonprofit Template 108