NetWits

NOVEMBER 29, 2011

Said another way – what works offline also works online. Including how last year’s donations were used. When asking for donations, include funding opportunities that match your constituents’ interests. If you’re asking for unrestricted donations, position your ask in a way that speaks to their interests.

email 230

email Raise Cancer Info 230

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Being able to give with a minimum of effort and enabling donations with just a few mouse clicks or taps on a smart device has changed the way we want to act.

Offline 38

Offline Support Online Donor 38

NetWits

MAY 19, 2011

We may also need to educate users about fundraising tools like Blackbuads Friends Asking Friends – Teaching them things like how to customize their personal fundraising page, how to import contacts for emailing, and how to enter offline donations. Utilize naming opportunities to recognize above described benchmarks.

Raise 208

Raise Relationship Tips Fundraising 208

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The benchmark report indicates that donors comprise about 13% of the average house-file.

Benchmark 20

Benchmark Online Report Gift 20

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Care2

NOVEMBER 13, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right - up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. The average 1x donation is $60.00.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail.

Donor 58

Donor Offline Mail Channel 58

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. of all online donations , so it’s one of the best online fundraising ideas out there. On the day of the blitz, send out a series of emails requesting donations.

Ideas 98

Ideas Online Fundraising Charity 98

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But they tend to make that second donation online only about half the time.”.

Channel 118

Channel News Mail Blogger 118

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. billion donated in 2007. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. Steve MacLaughlin, Blackbaud. Giving USA estimates that $307.65

Online 90

Online Fundraising Offline Blackbaud 90

sgEngage

APRIL 12, 2011

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. .&# Read the entire report to learn more about global trends.

Blackbaud 88

Blackbaud Benchmark Nonprofit Chart 88

Care2

OCTOBER 21, 2009

In July, Frogloop posted an article on Five Symptoms that May Indicate that your Nonprofit Is Suffering from List Decay and suggested nonprofit’s consider asking themselves the following: How can members help the nonprofit and advance the mission besides signing petitions or donating money? Can they volunteer?

Studies 71

Studies Communication Online Practice 71

DNL OmniMedia

DECEMBER 13, 2021

Equipped with supporter profiles and a log of all interactions, your nonprofit can craft a strategic plan for stewarding its audience members toward a desired next step– such as making a larger donation or signing up to attend an upcoming event. recurring gifts, planned gifts, and tributes), and process donations.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

DECEMBER 8, 2010

Similar to offline fundraising, online fundraising is all about relationships. Give five friends $10 each and watch them make donations via your website. This begs an important question, how do you get more folks to visit and donate via your site? What this means for you as a nonprofit?

Studies 70

Studies Summary Online Giving 70

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

For the donation information, I pulled an excel spreadsheet from Razoo platform and analyzed donation amounts, sources, and weak/strong ties. 128 donors with 45% giving at the suggested minimum donation of $25, 43% gave more than $25 minimum, and 12% gave under the $25 minimum gift amount. Fundraiser.

Social Media 129

Social Media Online Learning Fundraising 129

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Steve Peretz, M+R Strategic Services. Source Everything !

Metrics 55

Metrics Benchmark Rate Newsletter 55

Care2

NOVEMBER 11, 2009

The second calculator shows benchmark values from a recent study so that you can compare the performance of your names with those of other organizations working in the same field. Average number of donations per appeal (enter the average number of donations per appeal). Total donations. Annual donations.

email 56

email Benchmark Measure Advocacy 56

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 42

Channel Case Study Fundraising Offline 42

Connection Cafe

MAY 20, 2015

If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Average donation amount. Compare your performance to industry benchmarks. Develop your own benchmarks for the coming year.

Benchmark 20

Benchmark eBook Registration Indiana 20

Connection Cafe

AUGUST 21, 2015

So we asked Autumn Woish, development system administrator for National Center for Lesbian Rights (NCLR), to join us and dish her secrets on how they raised more than eight times their average monthly donations in December alone! I use the M+R benchmarks as a starting point. Was the donate button too small? Benchmark yourselves.

Campaign 20

Campaign Spam Test Offline 20

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The yellow cells are input (variable) cells.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 28

Channel Fundraising Case Study Offline 28

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The yellow cells are input (variable) cells.

Advocacy 44

Advocacy Social Media email Online 44

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 47

Social Media Online Advocacy Media 47

Connection Cafe

JUNE 8, 2017

Get Express Consent from Canadians : Express consent must be provided from all Canadians onyour file starting July 1 unless you have a prior business relationship with them in the preceding 24 months, such as making a donation, volunteering or attending a meeting organized by you.

Spam 33

Spam Effective Law Canada 33

Connection Cafe

JUNE 11, 2014

CharityDynamics just released the Interactive Investment Benchmark Study that looks at how organizations plan to invest in digital resources and strategy. Can donors tweet or post that they made a donation? Are your offline and online appeals and promotions integrated? Do you send regular eCommunications? The right tool set.

Technology 37

Technology Guide Proposal Leadership 37

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. How’d they do it?

America 24

America Results Volunteer Offline 24

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Growth in the number of monthly donations as a percentage of total donations also increased from the previous year. For offline and online donors, each channel should support one another. Choose your channels.

Build 38

Build Donor Channel Sound 38

Care2

DECEMBER 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Click here to watch the replay.

Social Media 28

Social Media Online Advocacy Case Study 28

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Care2

FEBRUARY 20, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) We received 44 online donations in all.

Case Study 35

Case Study Local Studies Social Media 35

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

I typically donate my schwag to a good cause or if there is a schwag recycling room , I participate. There was an emphasis on finding consistent or standardized quantitative benchmarks. is about building a bridge between two-way online communication and offline actions and impact. What's a conference without schwag ?

Social 88

Social Kiva Artist Sample 88

Nonprofits Source

JANUARY 23, 2023

Getting your website in front of plenty of prospects is key to driving more digital donations. However, you’re not just limited to promoting your donation page using the Google Ad Grant. Double the Donation’s guide to hiring a Google Grants agency dives into the process of finding the perfect fit for your team.

Grant 52

Grant Google Management Guide 52

Connection Cafe

APRIL 29, 2011

The visits metric is useful to see how well your online & offline campaigns are driving traffic to your website (more visits is almost always a good thing), but doesn’t tell you how your website is performing. What is a good benchmark? It depends. So, in that case a sharp decline in pages/visit would be natural.

Analytics 54

Analytics Google Metrics Rate 54

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

Connection Cafe

MARCH 30, 2011

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. KB: Before you even get there you really want to establish your own non-emergency benchmarks for all acquisition sources.

Disaster 26

Disaster Donor Japan Test 26