Benchmark Donation Mail Offline 
Nonprofit Tech for Good
MARCH 20, 2024
Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Great Nonprofits ] 84% of online donors are more likely to give if their donations are matched by their employer. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%
Nonprofit Tech for Good
APRIL 15, 2020
Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. Having a mobile-compatible website is now a standard best practice and that is especially true for your nonprofit’s donation pages. 1) Ensure that your donation page(s) have the same branding as your website.
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NetWits
AUGUST 8, 2012
to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further. Download Now!
NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Including how last year’s donations were used. When making a hard ask.
NetWits
MAY 19, 2011
First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).
NetWits
JUNE 13, 2011
Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But they tend to make that second donation online only about half the time.”.
Connection Cafe
NOVEMBER 18, 2015
The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The benchmark report indicates that donors comprise about 13% of the average house-file.
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