Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. 2) Slide-in “Donate” prompts. 3) Embedded opt-ins and donation forms in blog and news content.

Websites 345

Websites Action Test Newsletter 345

Greater Giving

OCTOBER 20, 2022

Improving your online donation experience will increase donations and allow you to do more great work year-round. Online donations are a great way to establish a year-round stream of revenue, so not all of your annual fundraising relies on a month or two of excited giving. Suggest Online Donation Giving Amounts.

Donation 82

Donation Experiment Online Demonstration 82

NonProfit PRO

AUGUST 11, 2022

Recent donorCentrics Sustainer Benchmarking studies show that some 6% of monthly donors will make at least one extra gift a year when asked, so not asking is definitely leaving money on the table. Here's how to go about it.

Gift 278

Gift Donor Benchmark Studies 278

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. Did you receive more online donations than you have in previous years? Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends' This just in!

Benchmark 73

Benchmark Studies Online Donation 73

Nonprofit Tech for Good

JULY 21, 2019

The typical return donor made a second donation around 349 days after their first donation. 29% of annual donation volume occurs from #GivingTuesday through the end of the year ( The State of Modern Philanthropy Report ). 29% of annual donation volume to nonprofits occurs from #GivingTuesday through the end of the year.

Stats 279

Stats Social Media NGO Media 279

Nonprofit Tech for Good

DECEMBER 4, 2021

100% of donations raised for nonprofits through fundraisers created on Facebook and Instagram go directly to the organization picked by the donor. All donations are processed securely by Facebook Pay , making it easy to donate in just a few taps. This will be available in countries that support nonprofit fundraisers. .

Feeds 335

Feeds Fundraising Nonprofit Facebook 335

Classy

JULY 28, 2021

An easy donation experience offers value to both supporters and nonprofits, and we’re breaking down how to achieve it all. . Help your supporter make easy donations through pathways that meet them where they are, whether that’s payment type or donation frequency. Segment Your Donation Pages. Optimize My Donation Page.

Experiment 93

Experiment Donation Ideas Create 93

Nonprofit Tech for Good

JULY 29, 2022

These days are aimed at rallying communities together to maximize awareness, engagement, and donations. In this free webinar , you’ll learn: Giving Day trends and benchmarks – why they’ve grown in popularity. But did you know that GivingTuesday isn’t your only giving day opportunity?

Free 194

Free Giving Benchmark Awareness 194

Nonprofit Tech for Good

SEPTEMBER 17, 2023

You can use that benchmark to determine how well your ad copy is performing. For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion! If you did not, this does not apply to you.

Google 281

Google Evaluation Grant Campaign 281

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! Have people changed the way they donate? They know how to fundraise, and their friends and families are used to receiving requests for donations. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers?

Blackbaud 77

Blackbaud Report Fundraising Benchmark 77

Wild Apricot

APRIL 25, 2016

This year's Benchmarks report is the most comprehensive yet and lets you know how nonprofits are stacking up on everything from email marketing to social media to donation campaigns.

Benchmark 60

Benchmark Studies Social Media Nonprofit 60

sgEngage

JUNE 25, 2021

Globally, charities raised 3x more in 2020 than 2019 using Blackbaud Peer-to-Peer Fundraising , powered by JustGiving® 2021’s P2P Benchmark Study. However, the next step for digital engagement in the donation lifecycle is stewardship. The post Digital Engagement in the Donation Lifecycle first appeared on npENGAGE.

Digital 64

Digital Donation Blackbaud Retention 64

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report. Which social networks are used most often by NGOs as well as performance and engagement benchmarks based on the NGO’s size and location. •

New Zealand 216

New Zealand United Kingdom Communication Practice 216

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Make Your Donate Now Button Stand Out from Your Website’s Color Scheme.

Donation 236

Donation Practice Mail Newsletter 236

Tech Soup

AUGUST 29, 2013

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

Benchmark 58

Benchmark Library Impact Generation 58

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. While there are numerous reasons why supporters are less likely to make a mobile donation, one item that all nonprofits can work to improve is their mobile optimization of donation pages.

Mobile 61

Mobile Donation Rate Conversation 61

Nonprofit Tech for Good

MARCH 31, 2021

It’s worth noting that in the survey the questions about website communications are only presented to those that have working knowledge in nonprofit website management, thus ensuring that the data is sound to use as benchmarks in your nonprofit’s website communications strategy. 6% use Wix. 5% use Squarespace.

Websites 363

Websites Stats Data NGO 363

Nonprofit Tech for Good

APRIL 2, 2020

In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them. It’s fun to watch your numbers grow in social shares, or comments and likes, but it becomes really hard to point to those things having a direct impact on donations.

Metrics 320

Metrics Digital Marketing Retention 320

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 243

Practice Fundraising Guide Channel 243

Nonprofit Tech for Good

APRIL 18, 2017

Third, the declined use of cash worldwide for purchasing goods and services is continuing and soon new payment systems will become mainstream for making charitable donations. Online donations accounted for 7.2% Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. of all revenue raised in 2016.

Social Media 264

Social Media Stats Mobile Technology 264

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 93

Online Fundraising Benchmark Adwords 93

NTEN

MARCH 19, 2011

Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is. > Download the 2011 eNonprofit Benchmarks Study.

Benchmark 88

Benchmark Studies Report Mail 88

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.

Effective 281

Effective Fundraising Nonprofit Channel 281

Care2

JANUARY 21, 2013

Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action? These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube.

Benchmark 69

Benchmark Survey Video Uganda 69

M+R

FEBRUARY 26, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. Behavioral data on how your supporters are interacting with other organizations — email and donation patterns — are powerful without sacrificing your supporters’ privacy and trust.

Data 88

Data United States Green Benchmark 88

Nonprofit Tech for Good

NOVEMBER 7, 2019

With no developer coding required, nonprofits can easily customize buttons, logos, donation and fundraising pages, and ticket and registration components to match their brand and fundraising needs. 4) Easy-to-install donate button. GoFundMe has also launched an easy way for nonprofits to collect donations from any website.

Charity 216

Charity United States New Zealand Canada 216

Nonprofit Tech for Good

DECEMBER 25, 2016

Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents. Which social networks are used most often by NGOs as well as performance and engagement benchmarks based on the NGO’s size and location.

Social Media 235

Social Media NGO Technology Free 235

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

Benchmark 52

Benchmark Giving International PDF 52

Nonprofit Tech for Good

MARCH 20, 2018

The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. Source: Benchmarks. Source: Network for Good.

Stats 241

Stats Online San Francisco Fundraising 241

Bloomerang

AUGUST 16, 2021

How many people attempted to make a donation on your website but left the site before they completed their transaction? Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. How much food do you need to source as donations? .

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022!

Research 69

Research Trend Help Benchmark 69

EveryAction

OCTOBER 26, 2022

The subject lines in your inbox might be shouting, “Donate now” or “Urgent, just a few hours left!” or “MAKE YOUR DONATION BEFORE MIDNIGHT.”. End-of-year fundraising can feel like a noisy cash grab. Is there something you can do now to influence their end of year gift? TechJury has reported that SMS open rates average 98%.

Donor 216

Donor Giving Gift Photo 216

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project 281

Project Open Data NGO 281

M+R

MARCH 5, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. Behavioral data on how your supporters are interacting with other organizations — email and donation patterns — are powerful without sacrificing your supporters’ privacy and trust.

United States 73

United States Green Benchmark Registration 73