Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

NetWits

JUNE 24, 2011

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time. The report, which covers 15.6

Offline 153

Offline Channel Fundraising Mail 153

NetWits

AUGUST 8, 2012

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

Offline 102

Offline Online Donor Fundraising 102

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. 13% – eNonprofit Benchmark Study. The average 1x donation is $60.00. – Blackbaud. First year retention for multichannel donors was 51%. On average fundraising responses rates range from.08%

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

Offline 38

Offline Support Online Donor 38

NetWits

NOVEMBER 29, 2011

Said another way – what works offline also works online. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Examples and practical tips to live by.

email 230

email Raise Cancer Info 230

NetWits

MAY 19, 2011

We may also need to educate users about fundraising tools like Blackbuads Friends Asking Friends – Teaching them things like how to customize their personal fundraising page, how to import contacts for emailing, and how to enter offline donations. Utilize naming opportunities to recognize above described benchmarks.

Relationship 208

Relationship Raise Tips Fundraising 208

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The benchmark report indicates that donors comprise about 13% of the average house-file.

Benchmark 20

Benchmark Online Report Gift 20

M+R

DECEMBER 13, 2022

Using M+R’s digital ads Benchmarks , you can set your own KPIs for cost per donor, return on ad spend, and more—and even game out in advance what happens when you hit (or don’t hit!) Offline, you can find her biking in the Berkeley hills and baking her top-secret chocolate chip cookie recipe. those KPIs.

Fundraising 83

Fundraising America United States Track 83

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Direct Marketing Direct marketing involves direct communication with potential supporters either offline or online. billion online, handled over 23 million transactions, and sent more than 3.3

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

sgEngage

MARCH 30, 2021

It also points to the accelerated shift in funds from offline to online. In-depth fundraising metrics to benchmark your participants against. Online Fundraising Averages. Overall, the online fundraising average was up 35% year-over-year. Answers to burning questions, such as: How did returning participants perform last year?

Blackbaud 65

Blackbaud Studies Fundraising Registration 65

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

NTEN

SEPTEMBER 9, 2010

Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009. Multichannel donors are more loyal than offline or online donors alone.

Trend 86

Trend Online Fundraising Offline 86

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail.

Donor 58

Donor Offline Mail Channel 58

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008.

Online 90

Online Fundraising Offline Blackbaud 90

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Content (online and offline) and products aimed at your members. Reaching Members Through Word of Mouth and Websites.

Benchmark 67

Benchmark Associations Stats Offline 67

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118

Channel News Mail Blogger 118

sgEngage

APRIL 12, 2011

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.

Blackbaud 87

Blackbaud Benchmark Nonprofit Chart 87

Connection Cafe

MARCH 30, 2021

It also points to the accelerated shift in funds from offline to online. In-depth fundraising metrics to benchmark your participants against. Online Fundraising Averages. Overall, the online fundraising average was up 35% year-over-year. Answers to burning questions, such as: How did returning participants perform last year?

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Amy Sample Ward

APRIL 23, 2011

Change the way we associated with others on and offline? One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. But here's the thing: the trends aren't actually that good." Change the internet?

Web 114

Web Map Bookmarking Conversation 114

Care2

NOVEMBER 13, 2011

– eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. 13% - eNonprofit Benchmark Study. ?Three The average 1x donation is $60.00. First year retention for multichannel donors was 51%. On average fundraising responses rates range from.08%

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email list sizes decreased by 2% in 2022, after 8% and 9% growth in the previous two years. [

Statistics 228

Statistics email Marketing Benchmark 228

Care2

OCTOBER 21, 2009

Are their offline events they can sign up to attend? Tags: Marketing Research Nonprofit Benchmark Studies Online Advocacy Online Marketing Online Organizing. Can they volunteer? Write a letter to the editor? Survey their list at least once a year and ask supporters what issues do they think the organization should take on?

Studies 71

Studies Communication Online Practice 71

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Offline and Direct Mail – be sure to segment your list by folks who would have just received something from you in the mail, some times it works to do messages in tandem, and some times it just doesn’t.

email 169

email Marketing Nebraska Omaha 169

Connection Cafe

MARCH 27, 2009

Here's another clip from my interview with Vinay where he provides some great commentary on the benefits of multi-channel marketing - where online efforts complement offline efforts.

Interview 20

Interview Benchmark Studies Offline 20

Tech Soup

SEPTEMBER 14, 2011

Cloud Benchmarks: What Are Your Peers Up To? Online and Offline Community Organizing. Content Curation Across Teams & Organizations. Mapping and Data Visualizations for Nonprofits. Cloud Computing: Why You Should Care. Tips and Tools for Technology Planning. Basics of Building Your Email List. Mixing It Up!

San Francisco 67

San Francisco Conference Technology Proposal 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. Dutch native Marc van Bree is a public relations practitioner in Chicago with more than 5 years of experience communicating—on and offline—in the nonprofit environment.

Social Media 92

Social Media Survey Media Social 92

Care2

DECEMBER 8, 2010

Similar to offline fundraising, online fundraising is all about relationships. This will help you raise more money and deal with list churn, which according to the 2010 eNonprofit Benchmark Study by NTEN and M+R Strategic Services can be almost 17% per year for nonprofits. Here are some key findings. No surprise here.

Studies 70

Studies Summary Online Giving 70

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 42

Channel Case Study Fundraising Offline 42

Connection Cafe

MAY 20, 2015

If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Compare your performance to industry benchmarks. Develop your own benchmarks for the coming year.

Benchmark 20

Benchmark eBook Registration Indiana 20

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Steve Peretz, M+R Strategic Services. Let's take an easy example. www.mrss.com.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44

Amy Sample Ward

APRIL 27, 2009

industry benchmarks. Are there ways of catching offline datapoints? NWF - every program we have has an offline component, i try to integrate a social media strategy that leverages and encourages the offline part; like #nwf wildlife watch, raises your awareness offline if you can see something and tweet it, etc.

Social Media 102

Social Media Map Strategy Media 102

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Q: Does this include offline giving too?

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 28

Channel Fundraising Case Study Offline 28

Connection Cafe

AUGUST 21, 2015

I use the M+R benchmarks as a starting point. Benchmark yourselves. Take it offline & old school. As an added bones, offline gratitude helps you stand out from the crowd. There’s no need to reinvent the wheel: if it worked well last year, do it again this year. Whatever wasn’t successful, bring these to Step 2.

Campaign 20

Campaign Spam Test Offline 20

Care2

NOVEMBER 11, 2009

The second calculator shows benchmark values from a recent study so that you can compare the performance of your names with those of other organizations working in the same field. Benchmark average value of an email address. Source: Convio; The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study January 2007. Environmental.

email 56

email Benchmark Measure Advocacy 56