sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! This report compares peer-to-peer (P2P) fundraising data from 2020, 2021, and 2022. So, we were curious: What would the data tell us about three key questions? Can your P2P fundraisers ask for a bigger gift?

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Present clear areas of opportunity with data-driven recommendations that lead your organization down a proactive path to success. . Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board.

Slideshare 56

Slideshare Benchmark Share Fundraising 56

EveryAction

AUGUST 3, 2023

And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. Effective major gift fundraising focuses on cultivating relationships with that 20% of donors, and we’re here to help guide your efforts to maximal success.

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Strategy Giving Fundraising Gift 177

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns.

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Channel Work Fundraising Movie 224

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. The end of the year is a critical time for nonprofit fundraising.

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Practice Fundraising Guide Channel 243

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ).

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Stats Social Media NGO Media 279

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52

Metrics Gift Track Tech 52

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Monthly donors give $35.46

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Practice Donation Paypal Badge 363

Nonprofit Tech for Good

DECEMBER 8, 2021

M+R Benchmarks Report. 33% of donors give tribute gifts to family and friends. Donors are most interested in giving tribute gifts as memorials (43%), birthday gifts (25%), and on religious holidays (10%), such as Christmas, Hanukkah, and Eid al-Fitr. Promote Your Tribute Gifts. For example: yourwebsite.org/impact.

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Trend Digital Marketing Fundraising 323

NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

M+R

JANUARY 11, 2022

As always, we’re compiling and collating a mountain of data generated from last month’s fundraising efforts, but who wants to wait until that’s fully cooked? We’re hungry for data now. . Fewer gifts, higher averages! Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts?

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Fundraising Gift Sample Benchmark 109

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Provide an online gift management method: Reassuring your donors that they’re in control of their gift is an important step in building trust with them. Check out our last installment here !

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Communication Practice Program Instruction 130

sgEngage

JANUARY 16, 2024

Professional fundraisers usually rely on data and collaborative planning to establish campaign fundraising goals. Even though we’re not all gifted storytellers, artificial intelligence can make us look like we are. Use your platform to automate the ask for a recurrent gift when the first donation is made.

Effective 72

Effective Tips Fundraising Blackbaud 72

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data. Above that average?

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Hopefully we will never repeat 2020. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. The average online gift on Tuesday, December 3, was $142.05, a $40.45 of 2013''s overall gifts. This just in! increase in online giving.

Benchmark 73

Benchmark Studies Online Donation 73

Classy

JULY 21, 2021

Whether you have a recurring giving option or a robust recurring giving program, our 2021 Recurring Donor Sentiment Report brings you direct feedback and data points to optimize your efforts. Fuel Your Recurring Donation Program With Fresh Data. Top recurring gift motivators and incentives. Download Your Free Copy.

Report 59

Report Donor Benchmark Stats 59

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

Robert Weiner

MARCH 25, 2009

Convio has released a new online fundraising benchmark report that is based on data from 600 of Convio’s nonprofit clients from January 1, 2008 to December 31, 2008. The average gift amount was unchanged at many organizations, with the average gift hovering around $67.50 in 2007 and 2008.

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Benchmark Report Online Fundraising 100

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. Asking for a gift from a GivingTuesday donor, for example, will be most appropriate if they already understand how their earlier donation will be used. It’s crunch time.

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email Giving Template Gift 98

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

Benchmark 52

Benchmark Giving International PDF 52

Bloomerang

MARCH 27, 2024

Benchmarking and CRM Lack of solid recordkeeping and full use of its nonprofit CRM is at the very top of pain points I continue to observe in the nonprofit sector. The days should be long gone that a woman receives mail without her correct name, usually due to making assumptions based upon relationships.

Philanthropy 84

Philanthropy Strategy Fundraising Indiana 84

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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Benchmark Studies Money Raise 70

Connection Cafe

OCTOBER 12, 2017

Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. Released in September, the 2017 Major Gifts Fundraising Benchmark Study (MGFBS), asked more than 600 organizations in the U.S.

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Gift Strategy Benchmark Arts 35

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. This data is important for donors to access for tax purposes. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

Nonprofit Tech for Good

JUNE 23, 2020

The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Practice Online Fundraising Nonprofit 339

DNL OmniMedia

OCTOBER 13, 2020

Securing major gifts is an incredibly strategic effort. Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. You can raise more funding and avoid rebuilding processes from scratch each time you want to secure a major gift. Making major gift asks.

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Effective Management Guide Fundraising 98

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. However, it’s also true that over 60% of the best prospects for individual, major gifts aren’t even on a nonprofit’s radar. The ideal moves management path for a major gift prospect to follow.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Take advantage of the data Facebook collects to contact people who have run successful Fundraisers in the past. Campaign Tactics.

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Facebook Raise Fundraising Audience 227

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. That’s why retaining top officers is so important.

Develop 73

Develop Management Gift Proposal 73

M+R

FEBRUARY 4, 2021

Before we get into specifics, some business about how we looked at this data: because Giving Tuesday jumps around, we can’t just look at December revenue year over year and keep things apples to apples. Consider this your yearly reminder that the “average gift” tells you very little about the overall performance of a campaign. .

Fundraising 98

Fundraising Gift Rate email 98

Qgiv

DECEMBER 7, 2022

Few things are as important to successful fundraising teams as clean data around your prospect portfolio and moves management. However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Getting Started.

Database 52

Database Track Donor Management 52

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Get ready to deep dive into new considerations based on new data and what it shows us for the future of fundraising. See What’s New In Fundraising.

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Experiment Donation Ideas Create 93

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs.

Effective 278

Effective Fundraising Nonprofit Channel 278

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

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Benchmark Advocacy Studies Metrics 76