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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. M+R Benchmarks Report. Global Trends in Giving Report. 33% of donors give tribute gifts to family and friends. Promote Your Tribute Gifts.

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REMINDER! Amuse Bouche: Benchmarks is served up next week!

M+R

Don’t forget to make your reservations for our Benchmarks launch events if you haven’t already. READ TIME: 1 minute The Benchmarks team is busy in the kitchen, cooking up another edition of super useful digital nonprofit data. Your data feast will be ready on Thursday, April 27. RSVP via Zoom here.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

The average online gift in 2018 was $96.40 1% via text message ( Global Trends in Giving Report ). The average online gift in 2018 was $96.40 1% via text message ( Global Trends in Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). Fundraising Stats. 9% via PayPal.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Monthly donors give $35.46 4) Experiment with default donation amounts.

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Monitor data and adjust your appeals. Monitor data and adjust your appeals.

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Kick-Start Your Major Gifts Program in 5 Easy Steps

Neon CRM

One-off fundraisers have their time and place, but if you want to truly make an impact, it’s time to start thinking about major gifts. Some of the most meaningful gifts to your organization likely come from the same small percentage of donors. If you haven’t refreshed your major gift program, now’s the time to start.

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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

End of year giving trends Giving Tuesday vs December 31 Maximizing both Giving Tuesday and Decemeber 31 End of year giving trends Giving has been declining since 2022, so year-end fundraising can be a great opportunity to raise more for your organization and hopefully recover some lapsed donors! billion for nonprofits alone.

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