EveryAction

MAY 30, 2023

Email Email is a versatile tool when it comes to virtual lobby days. Before your event, use an email series to give supporters a refresher on the policy issues you’re working on and how they’re impacting the community. Email is also a great way to engage anyone who can’t make it to your lobby day.

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It’s a community that takes a while to understand and adapt to. WebFX is an excellent resource for social media advertising benchmarks and their research reveals that Twitter has the lowest cost-per-click (CPC) of all social media.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Nonprofit Tech for Good

APRIL 18, 2017

Second, the popularity of social networking is steady and continues to spread globally, but messaging apps such as WhatsApp, LINE, and Snapchat are emerging as powerful digital communities. Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. Source: 2017 Benchmarks Study. Source: Dunham+Company.

Social Media 266

Social Media Stats Mobile Technology 266

Neon CRM

NOVEMBER 17, 2023

Use Social Media to Create an Online Community The average internet user spends roughly 151 minutes (that’s over two and a half hours) online every day. Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars. After all, 91% of all US consumers check their email daily.

Strategy 98

Strategy Measure Social Media Metrics 98

EveryAction

MAY 2, 2023

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” Email Using email to share petitions and prompt targeted messages to decision-makers makes the process easy for you and your supporters in several ways.

Advocacy 222

Advocacy Action Support Help 222

Nonprofit Tech for Good

APRIL 2, 2020

However, the fact remains that if you are wanting to cultivate new donors or reach new people in your community who need your services, they will have to hear about you at some point. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality.

Metrics 321

Metrics Digital Marketing Retention 321

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. What free or low-cost tools do you rely on for creating visual media?

Communication 94

Communication email Marketing Reflection 94

Nonprofit Tech for Good

OCTOBER 27, 2019

For the 2020 Global Trends in Giving Report, we are seeking partners that are nonprofit organizations, service providers, and/or media outlets who are willing to promote the online survey via email and on social media. There is no personal identifiable information (name, mailing address, email, etc.). Benefits of Partnership.

Global 206

Global Trend South Africa Report 206

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here !

Communication 130

Communication Practice Program Instruction 130

sgEngage

JANUARY 16, 2024

Send Handwritten Letters First, Not Emails Email is faster and can return instant results, but old-fashioned handwritten letters give that personal touch. Follow up your handwritten request with an email if you don’t get a response to your paper pitch. Person-to-person matchmaking, though, is just the beginning.

Effective 73

Effective Tips Fundraising Blackbaud 73

Bloomerang

JUNE 11, 2021

Lindsay Simonds will decode the top five most impactful ways people contribute to communities. By understanding core motivations, intentions, perspectives reflected in this webinar, you will be able to build a stronger case for support, increase the impact you have, and gain strategies for creating and preserving community.

People 76

People Community Video Podcast 76

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. billion email messages, 5.6 Email lists are up 14% over 2012 levels. million donations, and 7.5

Rate 75

Rate email Advocacy Social Media 75

NetWits

JANUARY 27, 2011

I just got an email from Holly Ross, the Executive Director of the Non-profit Technology Network – better known as NTEN. You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint). Facebook, Twitter); average community size in Twitter rose 627% to 1,792.

Social Network 200

Social Network Survey Profit Network 200

NTEN

DECEMBER 27, 2011

Earlier this fall, Convio released its " Peer-to-Peer Event Fundraising Benchmark Study ," based on a look at 48 organizations using Convio's TeamRaiser to manage fundraising events. They recently released an infographic to illustrate some of the key benchmarks. You can find the complete study online here.

Convio 63

Convio Benchmark Personal Fundraising 63

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Pacific time — You’ve Got the Email. Nicole McGougan is a public relations associate at Blackbaud. July 1, 2013 at 1:00 p.m.

Benchmark 40

Benchmark Studies Marketing Online 40

Nonprofit Tech for Good

OCTOBER 13, 2019

Jews, and research organizations studying their community. As the ISPU report summarizes, “as a community, American Muslims are just as invested, if not more so, in addressing issues facing those outside of their faith community as they are in helping their own community members.”.

Giving 264

Giving United States Fundraising New Zealand 264

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. Email Open Rates: Advocacy messages had the highest open rates, click-through rates and response rates – as well as the lowest unsubscribe rates.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising Rate ROI 77

NTEN

JULY 3, 2012

[This is part one of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. You can download the complete report for free here.]

Benchmark 85

Benchmark Technology Nonprofit Survey 85

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned.

Effective 278

Effective Fundraising Nonprofit Channel 278

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Online Advocacy and Email. Fundraising emails had the lowest click-through rate. Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Tech Soup

MARCH 12, 2013

Simply getting emails out the door can be a challenge for nonprofits. Crafting relevant, interesting email on a regular basis? Actually, it’s a common challenge for all email marketers. The Most Effective Way to Improve Email Relevancy. It's a series of emails automatically sent in response to a certain action.

email 55

email Marketing Registration Nonprofit 55

Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Email messaging raised 28% of all online revenue in 2017.

email 363

email Practice Marketing Newsletter 363

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” It means more dollars raised, faster met results, and hopefully, more fun for you and your community in the process.

Blackbaud 100

Blackbaud Articulate Gift Global 100

Whole Whale

AUGUST 25, 2021

Email is dead, long live email. Emails, like marketing in other industries, can be a golden opportunity to build community, build loyalty, and bring in donations. Beyond the power of building community and reaching most of your supporters, email has the highest return on investment of any marketing channel.

Stats 96

Stats Trend Mail Fundraising 96

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. These numbers dwarf the growth of email distribution lists in 2013, which grew by a mere 14% during that time period. Was it to better engage with community?

Social Media 183

Social Media Marketing Media Social 183

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Bloomerang

SEPTEMBER 21, 2021

An annual report is an important public document that nonprofits publish each year to communicate with their community and donors. The annual report includes things like your organization’s major accomplishments, benchmarks, and constituent success stories. What is an annual report? . Share key indicators. .

Report 107

Report PDF Donor Summary 107

Saleforce Nonprofit

AUGUST 12, 2021

Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. The world needs nonprofits now more than ever. Try Something New.

Giving 112

Giving Tips Game Digital 112

Care2

NOVEMBER 11, 2009

The Value of an Email. What’s an email worth? selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. Calculating the average one year value of an email. Average lifetime value per email. Average lifetime value per email.

email 56

email Benchmark Measure Advocacy 56

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion emails in that year alone. Direct Marketing Direct marketing involves direct communication with potential supporters either offline or online. The post What is Nonprofit Marketing?

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Media Cause

APRIL 16, 2021

Facebook recently announced that the Facebook community has now raised over $5 billion for nonprofits and personal causes through Facebook and Instagram fundraising tools. EGPAF created its own fundraising moment during the middle of December among the HIV advocate community with the Jake and Rosa Facebook Premiere event.

San Jose 59

San Jose Facebook Work Fundraising 59

CauseVox

APRIL 13, 2022

After seeing thousands of organizations raise millions of dollars with peer to peer fundraising campaigns, we have put together this quick guide to show you how you can engage with your community to run a winning peer to peer fundraising campaign in 2022. Quick Overview. The Structure of a Peer to Peer Fundraising Campaign.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. His work is focused on nonprofits, advocacy, and public affairs. 3) Send direct invitations to past creators.

Facebook 229

Facebook Raise Fundraising Audience 229