Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

Action 73

Action Report Practice Fundraising 73

M+R

JULY 27, 2023

That’s certainly been the case for all the years we’ve helped the Union of Concerned Scientists with their fundraising. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Email fundraising response rate went up 11% for the test group.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 318

Metrics Digital Marketing Retention 318

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

EveryAction

OCTOBER 26, 2022

End-of-year fundraising can feel like a noisy cash grab. Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. TechJury has reported that SMS open rates average 98%. The subject lines in your inbox might be shouting, “Donate now” or “Urgent, just a few hours left!”

Donor 216

Donor Giving Gift Photo 216

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

Practice 339

Practice Online Fundraising Nonprofit 339

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Fundraising The Top 5 Best Nonprofit Social Media Examples 7 min read Read Now 2.

Strategy 98

Strategy Measure Social Media Metrics 98

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Socialbrite

OCTOBER 6, 2022

Online fundraising has changed markedly in recent years. R ecent years have ushered in a new era of fundraising — and nonprofit fundraising in particular has changed significantly. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks.

Rate 76

Rate email Benchmark Fundraising 76

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. So multichannel marketing is key to a fertile fundraising landscape.”.

Channel 118

Channel News Mail Blogger 118

NetWits

AUGUST 8, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. Download Now!

Offline 219

Offline Donor Online Fundraising 219

NetWits

NOVEMBER 15, 2011

Year-end fundraising is here. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. Looking for some good data and examples for your fundraising team? Fundraising Facts. Charity Navigator.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Forum One

JANUARY 20, 2022

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Email metrics.

Metrics 74

Metrics Digital Strategy Rate 74

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. That was wholly evident in our 2020 EOY fundraising numbers: supporters stepped up when nonprofits asked for help. . EOY was up, up, up! .

Fundraising 98

Fundraising Gift Rate email 98

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel.

Mobile 56

Mobile Guide Giving Fundraising 56

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

Rate 75

Rate email Advocacy Social Media 75

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies' First time gifts grew 3%.

Benchmark 70

Benchmark Studies Money Raise 70

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%.

email 52

email Rate ROI Social Media 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data.

Analytics 52

Analytics Data Giving Metrics 52

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Open rates are flat. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

ASU Lodestar Center

FEBRUARY 10, 2021

CRM system, online fundraising platform, etc.) and a stronger focus on online fundraising. Clearly there is a gap between what nonprofit organizations identify as priorities and how they rate their effectiveness with technology.

Impact 52

Impact Technology Arizona Channel 52

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done.

Relationship 208

Relationship Raise Tips Fundraising 208

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. Just 27% of online donations now result from email (according to the latest M+R Benchmark report ). ASC has a good example of an updated pop-up design that’s not intrusive. per dollar raised.

Channel 20

Channel Fundraising Benchmark Facebook 20

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Eight Online Fundraising Strategies You Can Do Right Now. Create Killer Landing Pages.

Studies 78

Studies Online Fundraising Nonprofit 78

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Storytelling is a tool that supports various fundraising and communications strategies and goals. Start by narrowing down what you’re using storytelling for.

ROI 67

ROI Storytelling Measure Story 67

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. Additionally, retention rates for first-time donors declined from 25.3% in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. Additionally, retention rates for first-time donors declined from 25.3%

Mail 52

Mail Donor Strategy Files 52

Connection Cafe

APRIL 1, 2020

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged.

Environment 46

Environment Teach Fundraising Lesson 46

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

Software 84

Software Free Tools Adobe 84

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat. Key takeaways.

Time 33

Time Fundraising Benchmark Trend 33

Care2

NOVEMBER 13, 2011

Year-end fundraising is here. Yes, that’s right - up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. Looking for some good data and examples for your fundraising team? Fundraising Facts. – AFP.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Neon CRM

JANUARY 25, 2024

Impact Membership Retention Rate: How Associations Can Retain More Members 8 min read Read Now Tips for a Read-Worthy Member Newsletter As one of your organization’s central member communication hubs, your member newsletter is worth the time and effort it takes to get it right. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

Connection Cafe

MAY 13, 2019

Watch the donorCentrics® 2018 Annual Report on Higher Education Alumni Giving featuring Shaun Keister, PhD, vice chancellor of the University of California-Davis, for the online presentation of the Index of Higher Education Fundraising Performance. . less than the first-year donor retention rate), something is not working.

Report 21

Report Strategy Giving Analysis 21