Remove Awareness Remove Influence Remove Relationship Remove Social Network
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How Social Media Influencers Fuel your Fundraising Goals

NetWits

Fortunately, research is weighing in with some great information that gives us insight into our social donors and potentials. With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks.

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The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. People with massive social media followings frequently make a profession of it, and companies pay them large sums of money to wear, eat or talk about their products online.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. In fact, behavioral science should inform the ways you recruit and engage supporters as well as raise awareness for your cause.

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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. But what social platform are they on the most? And what’s this I hear about teens leaving Facebook for other social networks, is this true?

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Increasing Social Influence to Drive Fundraising Efforts

NTEN

Given the adoption of social media, the opportunity for nonprofits to capitalize on low cost means to improve engagement with members and potential donors is greater than ever before. People join an organization’s social community for a variety of reasons, including: Social Influence: A friend, co-worker or family member requested support.

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Instagram Influencers and What We Know About Them

Connection Cafe

Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? First, I’d like to recommend you look for micro-influencers in particular — i.e. those with substantial but not huge followings.

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My TedXBerkeley Talk on Individual Social Responsibility

Beth's Blog: How Nonprofits Can Use Social Media

I made the point that it wasn’t about popularity, but how you use your influence to do good in the world. Once you have it committed to memory, practice being aware of your speed, tone, and body language. Be aware of your facial expressions. This helps you build in the moment awareness.

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