Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 259

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Not all influencers are the same.

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Influence Social Media Marketing Strategy 115

NonProfit Hub

JUNE 20, 2019

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion business by 2020.

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Influence Marketing Nonprofit Script 66

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 25, 2014

This fall and winter I’m working with a group of organizations in Chicago to raise awareness around homelessness, alongside screenings of the @Home documentary that features portraits of this issue through the eyes of activist Mark Horvath. The Boot Camp includes training, coaching, and project based learning. You can participate too!

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Homeless Awareness Raise Chicago 123

NetWits

APRIL 4, 2012

With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks. Key Influencers are one of those “super social” people who you want to know. Key Influencers champion your cause. Four Social Media Types.

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Social Media Influence Goal Media 180

Nonprofits Source

APRIL 3, 2024

Enhance Your Membership Website As the digital hub for your membership-based organization, optimizing your membership information page is the best way to spread awareness about your programs online. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

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Organization Online Influence Metrics 52

Twenti - Digital Marketing For Nonprofits

MAY 11, 2020

The Future of Fundraising: Influencer Marketing for Nonprofits. Influencer marketing leverages the power of popular figures to engage new supporters and lend authority to your nonprofit. Influencers: global word of mouth marketing. What is an influencer? have a significant ‘influence’) than a brand advocate.

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Influence Marketing Fundraising Social Media 52

Nonprofit Tech for Good

SEPTEMBER 27, 2020

This helps spread awareness of your #GivingTuesday campaign to all visitors. 5) Leverage user-generated content in your #GivingTuesday campaign. Let’s face it, most nonprofits and even most businesses don’t have influencers in their marketing budget. 1) Pin your #GivingTuesday Announcement.

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Social Media Campaign Childhood Media 362

.orgSource

FEBRUARY 12, 2024

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship. Branding depends on creating multiple messages that speak with one powerful voice across the association.

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Collaboration Marketing Integration Trend 221

DNL OmniMedia

APRIL 26, 2024

More marketing opportunities As your nonprofit expands its online presence, you will access more marketing opportunities, allowing you to raise awareness and attract more supporters. Influencer marketing. Nonprofits that regularly post unique, original content are more likely to be viewed as dynamic, active, and knowledgeable.

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Digital Google Grant Nonprofit 52

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. In 2024, fundraisers should prepare to welcome the rise of influencers, celebrities, and Gen Z donors!

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Trend Fundraising Digital Celebrate 303

.orgSource

MAY 15, 2023

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship. Branding depends on creating multiple messages that speak with one powerful voice across the association.

Collaboration 221

Collaboration Marketing Team Integration 221

M+R

AUGUST 23, 2023

By jumping in on evergreen trends, your organization’s content could become part of the ride. How nonprofit organizations choose to utilize trends can bring awareness to their organization, aid in calls to action, and even fundraising (we’ll save that for another day). If you’re looking to boost engagement (and who isn’t?),

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Team Meme Sound Trend 83

Association Analytics

JUNE 17, 2021

Perhaps some of those segments aren’t aware of services or aspects of the event they might find valuable. If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. What factors influence first time attendees?

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Associations Data Registration Analytics 318

Candid

OCTOBER 12, 2022

Assets are the materials and content of your campaign. Creating all your content well beforehand is key to having a successful campaign. This way, you will spend your time on GivingTuesday responding to all your donors and showcasing the campaign rather than developing content. . There’s nothing worse than a broken link! .

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Campaign Social Media Influence Content 98

Media Cause

MAY 30, 2023

Whether you are a nonprofit or an individual that wants to raise awareness, here are some TikTok strategies to gain awareness for your cause. #1 being the first to share with your followers a piece of breaking news) and creating content to coincide with these trends. #3 trending audio clips, popular videos to stitch, etc.)

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Impact Strategy Advocacy Remix 72

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors.

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Social Media Media Guide Social 52

sgEngage

SEPTEMBER 11, 2023

Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. Partner with local influencers and celebrities. Collaborating with influencers is growing in popularity due to each creator’s broad reach.

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Charity Create Sponsor Sample 79

Media Cause

SEPTEMBER 1, 2022

This summer, they attended the Social Fresh Conference and came back with five takeaways and trends that nonprofits should be aware of. During the conference, there were many presentations on video content. Platforms are investing in brand/influencer collaboration. Content matters. Short form video is king.

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Social Media Trend Media Social 52

Nonprofits Source

SEPTEMBER 27, 2023

Additionally, write search engine optimized blog content to drive traffic to your site. Collaborate with social media influencers To further amplify your message, NXUnite recommends partnering with social media influencers who have demonstrated a passion for your cause. Build authentic relationships.

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Marketing Tips Influence Nonprofit 52

Allegiance Group

MAY 18, 2023

Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page. Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors.

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Digital Practice Donor Strategy 52

Qgiv

APRIL 22, 2024

While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

TechImpact

AUGUST 26, 2014

Optimizing your content for various social platforms sounds like a good idea, but how can you make sure you’re optimizing it correctly? You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. 38% of Internet users access social media through mobile.

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Social Media Stats Audience Media 250

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. We know from past research that awareness of being a subject can bias the results of our research. Why does this matter?

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Content Social Media Analysis Issue 41

Media Cause

OCTOBER 7, 2021

Tag the campaign target—and influencers, journalists, and partner orgs. A critical piece of advocacy is reaching the target you are trying to influence. It’s also important to go beyond just tagging the target—be sure to include relevant influencers, journalists and partner organizations that can help your cause. Be persistent.

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Social Media Advocacy Campaign Create 102

.orgSource

APRIL 17, 2023

Accountants Content moderators Legal Assistants Proofreaders Entry-level stock traders Transcribers Graphic designers, where creativity isn’t a priority Customer service representatives Soldiers Writers, where quantity is a greater concern than quality I reviewed several of these lists. It moves people away from “I” and toward “we.”

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Skills Collaboration Communication Classroom 221

Media Cause

FEBRUARY 16, 2024

But, think about which channels are critical and how you can reallocate staff time that would have been used for acquisition to content creation instead. It’s harder for smaller organizations to regain market share than it is for larger organizations with more brand awareness to begin with.

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Benefit Marketing Change Time 64

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Adapt Your Social Media for Your Platform A lot of nonprofits take a simple, link-based approach to content on social media. This approach caters your content to the specific type that the user is looking for based on the platform.

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Campaign Marketing Ideas Help 95

Bloomerang

JULY 7, 2022

You may be aware that I regularly admonish charities by saying “ if you want gifts, you must give them.” Giving does trigger one of Robert Cialdini’s original six principles of influence : reciprocity. My favorite gift of gratitude is a surprise gift of content. Take a look at additional gifts of content suggestions here. .

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Gift Donor Giving Charity 118

AccelEvents

JUNE 21, 2021

Whether you are using your event marketing funnel to promote brand awareness or to drive more sales to your business, events can be a powerful lead generation tool for marketing campaigns. . If your main goal is brand awareness, then getting your leads to go through this process means that you have a successful marketing campaign. .

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Marketing Registration Map Virtual 91

Bloomerang

AUGUST 29, 2022

Meanwhile, garnering video views, clicks to your website, engagement on a piece of content, or email addresses are far less costly endeavors. So if your budget is in the hundreds each month, not in the thousands, raising awareness and generating leads may be the best use of your ad dollars. . Create a layered advertising funnel.

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Digital Program Tips Nonprofit 116

Bloomerang

MARCH 21, 2023

Part of the reason why Swift’s strategy is so effective is that she shares content that’s designed to get her fans talking. 3) Invite companies or influencers to promote your campaign. This exposed her work to new audiences and served as a way to increase awareness in general. What do your supporters care about?

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Marketing Strategy Learning Fundraising 84

CauseVox

JULY 31, 2023

Through a combination of fundraising efforts, community engagement, and storytelling, Giving Days aim to create a surge of donations and raise awareness about the vital work your nonprofit organization is doing. Raising Awareness Giving Days help raise awareness and visibility for non-profit organizations. Expand your program?

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Giving Nonprofit Awareness Hosting 79

AccelEvents

AUGUST 23, 2021

If you want to market your event, consider an option like hosting an exclusive cocktail event and only 50 members of the public can attend, in addition to some hand-picked social media influencers, celebrities, or presenters, then your tickets may sell fast. . Promote scarcity marketing through an influencer or your event sponsorship. .

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Marketing Tips Influence Language 98

NonProfit Hub

JUNE 29, 2017

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. Her first tip? True celebrities.

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Influence Podcast Campaign Social Media 34

Achieve

MARCH 1, 2024

Here are the top three:  Increase awareness of your cause. With the number of podcast listeners ever-increasing, you can strategically use this media form to bring awareness to your cause. Plan your content strategy. Take things one step at a time—start by providing well-crafted content.

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