Media Cause

OCTOBER 7, 2021

Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. As we enter an era of record-breaking advocacy numbers, here are 9 tips for positioning your advocacy campaigns on social media: 1. Center your campaign around timely events.

Social Media 102

Social Media Advocacy Campaign Create 102

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

Content 98

Content Phase Map Audience 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Not all influencers are the same.

Influence 115

Influence Social Media Marketing Strategy 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 25, 2014

This fall and winter I’m working with a group of organizations in Chicago to raise awareness around homelessness, alongside screenings of the @Home documentary that features portraits of this issue through the eyes of activist Mark Horvath. A campaign to help people feel grateful would be a gain for these organizations and the cause.

Homeless 123

Homeless Awareness Raise Chicago 123

.orgSource

FEBRUARY 12, 2024

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. When strategy doesn’t filter through departments, communications lose that impact.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

NetWits

APRIL 4, 2012

With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks. Key Influencers are one of those “super social” people who you want to know. Key Influencers champion your cause. Four Social Media Types.

Social Media 180

Social Media Influence Goal Media 180

NonProfit Hub

JUNE 20, 2019

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion business by 2020.

Influence 66

Influence Marketing Nonprofit Script 66

Allegiance Group

MAY 1, 2024

If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights. Want to know how a year-end campaign will fare?

Campaign 52

Campaign Guide Fundraising Storytelling 52

.orgSource

MAY 15, 2023

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. When strategy doesn’t filter through departments, communications lose that impact.

Collaboration 221

Collaboration Marketing Team Integration 221

DNL OmniMedia

APRIL 26, 2024

More marketing opportunities As your nonprofit expands its online presence, you will access more marketing opportunities, allowing you to raise awareness and attract more supporters. Influencer marketing. When launching a peer-to-peer campaign , consider how you can leverage your nonprofit’s social media presence.

Digital 52

Digital Google Grant Social Media 52

Twenti - Digital Marketing For Nonprofits

MAY 12, 2020

6 Entertaining Nonprofit Online Campaigns. Non-profit campaigns don’t need to be upsetting! Here are 6 non-profit campaigns that took a more lighthearted approach. Campaigns Don’t Have To Be Sad! These funny non-profit online campaigns will make you laugh, cry and maybe even donate. by Olivia Warnes.

Campaign 52

Campaign Online FAQ Nonprofit 52

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

Raise 59

Raise Campaign Money Online 59

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. In 2024, fundraisers should prepare to welcome the rise of influencers, celebrities, and Gen Z donors!

Trend 302

Trend Fundraising Digital Celebrate 302

sgEngage

SEPTEMBER 11, 2023

Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. Use ChatGPT to help plan your campaigns. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns.

Charity 79

Charity Create Sponsor Sample 79

Media Cause

MAY 30, 2023

And her followers loved it, deeming the campaign “genius” and the “the best example of nonviolent protest.” TikTok Strategies for Advocacy Campaigns So what does it take to create a successful TikTok for your advocacy campaign? 3 Use hashtags Hashtags will make your content more discoverable.

Impact 72

Impact Strategy Advocacy Remix 72

Association Analytics

JUNE 17, 2021

Perhaps some of those segments aren’t aware of services or aspects of the event they might find valuable. If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. What factors influence first time attendees?

Associations 318

Associations Data Registration Analytics 318

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

M+R

AUGUST 23, 2023

By jumping in on evergreen trends, your organization’s content could become part of the ride. How nonprofit organizations choose to utilize trends can bring awareness to their organization, aid in calls to action, and even fundraising (we’ll save that for another day). If you’re looking to boost engagement (and who isn’t?),

Team 81

Team Meme Sound Trend 81

Qgiv

APRIL 22, 2024

While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

MARCH 21, 2023

Millions of people around the world followed Taylor Swift’s promotional campaign for her Midnights album—a feat that proves she knows what she’s doing when it comes to marketing. Four marketing strategies that Taylor Swift used that your nonprofit can implement too 1) Give your fundraising campaign a creative and memorable theme.

Marketing 88

Marketing Strategy Learning Fundraising 88

Nonprofits Source

SEPTEMBER 27, 2023

Personalize these email campaigns to make donors feel appreciated and connected to your cause. Additionally, write search engine optimized blog content to drive traffic to your site. Instead of solely focusing on influencers with large follower counts, prioritize relevance. Build authentic relationships.

Marketing 52

Marketing Tips Influence Nonprofit 52

DipJar

NOVEMBER 17, 2021

Advocacy campaigns are an innovative way for nonprofits to engage their current supporters, attract new audiences, and fulfill their mission at the same time. However, before you can reap the many benefits of a successful advocacy campaign, your nonprofit will need to invest in the right advocacy software. Let’s get started. .

Advocacy 52

Advocacy Causes Campaign Tools 52

NonProfit Hub

JUNE 29, 2017

Launching a successful campaign is a complicated task. We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. Her first tip?

Influence 34

Influence Podcast Campaign Social Media 34

Media Cause

SEPTEMBER 1, 2022

This summer, they attended the Social Fresh Conference and came back with five takeaways and trends that nonprofits should be aware of. During the conference, there were many presentations on video content. Platforms are investing in brand/influencer collaboration. Content matters. Short form video is king.

Social Media 52

Social Media Trend Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 1, 2019

Find out how these 8 nonprofits cracked the code with engaging campaigns that turned thousands of followers into donors. . How can social media campaigns be engaging, inspiring – and effective? No other platform offers the same huge global reach for promoting awareness of important, yet suppressed, issues.

Social Media 40

Social Media Campaign Media Social 40

CauseVox

JULY 31, 2023

Through a combination of fundraising efforts, community engagement, and storytelling, Giving Days aim to create a surge of donations and raise awareness about the vital work your nonprofit organization is doing. Raising Awareness Giving Days help raise awareness and visibility for non-profit organizations. Expand your program?

Giving 79

Giving Nonprofit Awareness Hosting 79

Bloomerang

AUGUST 29, 2022

It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again. Meanwhile, garnering video views, clicks to your website, engagement on a piece of content, or email addresses are far less costly endeavors.

Digital 120

Digital Program Tips Nonprofit 120

AccelEvents

JUNE 21, 2021

Online events, hybrid events , and even in-person events are critical drivers of brand campaign success. Whether you are using your event marketing funnel to promote brand awareness or to drive more sales to your business, events can be a powerful lead generation tool for marketing campaigns. . Your Event Marketing Funnel.

Marketing 91

Marketing Registration Map Virtual 91

NonProfit Hub

OCTOBER 5, 2018

As the end of 2018 approaches, we’ve gathered a collection of the best nonprofit media campaigns from the first 10 months of the year. Whether these organizations are raising money, spreading awareness or trying to create a movement, they’ve all put a unique spin on traditional mass media marketing. Check out our favorites!

Campaign 59

Campaign Media Poll Music 59

TechImpact

AUGUST 26, 2014

Optimizing your content for various social platforms sounds like a good idea, but how can you make sure you’re optimizing it correctly? You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. 38% of Internet users access social media through mobile.

Social Media 250

Social Media Stats Audience Media 250

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms.

Content 41

Content Social Media Analysis Issue 41

Media Cause

FEBRUARY 16, 2024

But, think about which channels are critical and how you can reallocate staff time that would have been used for acquisition to content creation instead. It’s harder for smaller organizations to regain market share than it is for larger organizations with more brand awareness to begin with.

Benefit 64

Benefit Marketing Change Time 64

AccelEvents

AUGUST 23, 2021

One strategy that you should consider for your marketing campaign is exclusivity! Send invites to the loyal customer, and then promote that the event is invite-only through a stealth social media campaign. Promote scarcity marketing through an influencer or your event sponsorship. . Influencer Marketing.

Marketing 98

Marketing Tips Influence Language 98

sgEngage

AUGUST 4, 2023

Employee giving campaigns are an expedited approach to charitable fundraising, allowing companies to launch employee giving efforts during a specific time of year. Many giving campaigns will encourage employees to make a charitable contribution through a recurring payroll deduction or financial pledge.

Giving 71

Giving Pledge Blackbaud Companies 71

CauseVox

FEBRUARY 4, 2022

To best leverage collective impact and technology, peer-to-peer (P2P) campaigns are a popular way to engage and influence others – especially when shared across social media platforms. Optimizing mobile giving doesn’t just apply to your website or campaign page. GivingTuesday is an excellent example.

Donor 93

Donor Social Media Pledge Mobile 93