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Use CTV to Drive Awareness, Engagement and Conversions for Your Organization

NonProfit PRO

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

Awareness 264
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Using CTV to Drive Awareness, Engagement and Conversions for Your Organization

NonProfit PRO

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

Awareness 238
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Repurposing Content: 4 Strategies That Work to Gain More Visibility for Your Nonprofit

NonProfit PRO

Repurposing, or recycling, content is one of the strategies that every nonprofit should be using. Here are four proven ways to repurpose content that are helping nonprofits everywhere gain visibility and awareness.

Content 291
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2024 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

Awareness 229
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Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

Unlock profitable content strategy and avoid being cold, like this guy. What if I told you that you’re focusing on the wrong problem and that tweaking your content strategy could actually make you money? It’s just a different way of thinking about your content programming. To boil it down: bad video programming is a cost center.

Content 296
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Awareness Days for Your Nonprofit: Your Ultimate Guide for 2024

Donorbox

From local initiatives to global movements, designated awareness days offer your organization invaluable opportunities to amplify your messaging, engage your audience, and drive positive change for your cause. for […] The post Awareness Days for Your Nonprofit: Your Ultimate Guide for 2024 appeared first on Nonprofit Blog.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

By Moree Lambeth , Senior Content Creator at Water.org. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s Senior Content Creator, Moree Lambeth explains.