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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

In 2024, fundraisers should prepare to welcome the rise of influencers, celebrities, and Gen Z donors! Local celebrities can increase awareness of an organization tremendously. Members of your community will be excited to see local celebrities supporting your organization or fundraising event and want to do the same.

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The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion business by 2020.

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LGBTQIA+ Philanthropy: Giving with Pride and Purpose

Greater Giving

When is Pride Month celebrated? Pride Month is celebrated each year in the month of June to honor the 1969 Stonewall Uprising in Manhattan. It goes beyond financial contributions and encompasses volunteerism, advocacy, and raising awareness. Advocacy and Awareness : Philanthropy extends beyond monetary contributions.

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6 Steps to a Successful Celebrity Fundraising Partnership

Connection Cafe

When organizations partner with celebrity influencers and online giving, their mission can get maximized through social sharing and fundraising. This can lead to more awareness, donations raised and community support for your cause. Your programs should align with your celebrity’s core beliefs, brand, or personal interests.

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5 Creative Angles to Consider for Your Next Fundraising Campaign

Classy

Identify a specific day within a month or season that’s relevant to your cause, like the first day of cancer awareness month for the American Cancer Society, and dedicate your marketing efforts toward generating a buzz around the specific campaign goal your organization has set.

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Crowdfunding: Can Partnering With An Internet Celebrity Make Your Campaign An Overnight Success?

Beth's Blog: How Nonprofits Can Use Social Media

It is every nonprofit’s dream to have Oprah or other celebrity do a fundraiser for them. Says Rossetti, “I am a big believer of inbound marketing/inquiry marketing/indirect marketing — creating brand awareness, affinity and engagement through outbound methods and means to generate qualified inbound inquiries.

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The Marketer’s Guide to Promoting Your Next Event

AccelEvents

Although in-person and hybrid events can be a powerful way to generate leads, boost sales, and build brand awareness, event marketers often struggle with figuring out the best strategy for event promotion. Event goals can involve brand awareness, lead retrieval, conversion rates, and sales. Do Your Research. the audience size .

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