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Crafting the Perfect Gala Invitation

Greater Giving

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Event Description : Briefly highlight your cause, program highlights, and why guests shouldn’t miss it. Briefly highlight your cause, impact, and what the evening promises.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

What creates more awareness and connects you to people who share your mission is expert content. Use the “mullet” philosophy when writing website and blog headlines. Use your keywords in front (the business), and the rest of the headline (the party) in the back. Your organization is an expert in your field.

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Is climate change action the new face of natural disaster relief?

Candid

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. But as they continue to grow in intensity and frequency, it’s unclear whether philanthropy’s shifting approach to addressing these disasters’ root causes will keep pace.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

If you insist on keeping some, then make sure they are unobtrusive, relevant to your cause, and don't run on Google AdSense. Be aware that when you apply for Google Ads, you choose between two different kinds of accounts. You want the ads to be shown during the optimal time for awareness (typically before a call-to-action or after).

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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. The post How to Audit An AdWords Campaign appeared first on Media Cause.

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The data/crisis catch-22: How the pandemic created a social sector data gap  

Candid

Chances are you’re aware of how the COVID pandemic—and accompanying shortages, shutdowns, layoffs, and resignations—has wreaked havoc on supply and demand for everything from toilet paper to lumber to used cars. While it’s hard to pinpoint the exact causes for these delays, there are likely multiple contributing factors.

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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. To fly greener, the company is tackling the air pollution caused by commercial aircraft. Those who are aware of the program are two-to-three times more likely to consider partnering with IBM.

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