TechImpact

JUNE 4, 2014

The good news is, a simple change in frame of mind when thinking about your volunteers could be all it takes to greatly improve retention and engagement. Understanding who your target audience is, what makes them tick, and why they would benefit from a good product or service is a basic marketing principle that can be employed by all.

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Retention Volunteer Marketing Help 184

M+R

MARCH 19, 2021

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.

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Audience Data Profile Demographics 63

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Use revenue, retention, renewal, learning, event, and behavioral data to unlock hidden information. Solutions Day isn’t just a catchy title.

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Sponsor Associations Law Hype 275

Nonprofit Tech for Good

JULY 17, 2022

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. Of course, you’ll need a retention strategy to encourage continued engagement, but the costs of maintaining recurring donors are generally lower than annual givers.

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Donation Retention Gift Philanthropy 352

NonProfit PRO

OCTOBER 13, 2021

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

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Audience Gift Campaign Professional 147

Nonprofit Tech for Good

APRIL 20, 2020

When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. There are two phases to develop a Nonprofit Digital Sponsorship: Phase 1: Identify Your Audience & Partner(s).

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Raise Fund Phase Audience 325

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Create Strategy Associations Registration 169

Bloomerang

FEBRUARY 26, 2024

Understanding segmentation According to the experts at Gartner , segmentation is a strategic approach for understanding and engaging with diverse audiences. Enhance donor retention Personalized messaging is critical to preventing declines in donor retention and loyalty.

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email Campaign Gartner Retention 88

Bloomerang

FEBRUARY 22, 2024

By prioritizing volunteer retention, your organization will gain increased productivity, improved morale, and stronger community connections. To get started, you simply enable the automation you want, choose your audience, set the timing, edit the email to fit the needs of your organizations, and you’re ready to go.

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Volunteer Retention Demonstration Relationship 92

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Sending retention emails is a great tactic to help with improving metrics and cleaning out your list.

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email Difference Marketing Retention 75

Association TV

FEBRUARY 9, 2021

Video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video ( Invisa ). As an organization, this is a great opportunity to provide appealing and valuable content that educates and engages your audience.

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Video Retention Product Studies 158

Bloomerang

JANUARY 25, 2024

DRMs can directly address industry challenges by offering tools for personalized communication and targeted outreach to support relationship building and retention. Giving people multiple ways to support your cause throughout the year should be a critical piece in your donor retention strategy. The answer is simple: Do more appeals!

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Guide Fundraising Retention Nonprofit 84

NonProfit PRO

AUGUST 19, 2021

For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed.

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New York City Captivate New York Audience 184

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. What is the difference between donor acquisition and retention?

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Fund Donor Strategy Search 52

Gyrus

OCTOBER 16, 2023

Looking to engage your eLearning audience? Learn how storytelling in eLearning can create impactful learning experiences and enhance knowledge retention.

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eLearning Storytelling Captivate Retention 52

Nonprofit Tech for Good

DECEMBER 2, 2023

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. This extra level of donor engagement and connection will transfer to an increase in donor retention as well! AI and fundraising automations can help fundraisers work smarter, not harder while simultaneously saving tons of time!

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Trend Fundraising Digital Celebrate 314

Bloomerang

NOVEMBER 15, 2023

Incorporate flexibility, recognition, a clear path for impact, and a foundational focus on retention into your program from the outset. Offering a variety of roles, time commitments, and remote opportunities can help you cater to a broader audience. In essence, the art of attraction is incomplete without the science of retention.

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Arts Volunteer Retention Skills 60

Association Analytics

JANUARY 17, 2024

Learn how to use your data to find new event audiences, segment members for more personalized outreach and show sponsors the value of their participation.

Data 169

Data Sponsor Audience Learning 169

Association Analytics

JANUARY 17, 2024

Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.

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Data Stream Product Audience 169

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. Crowdfunding. About the Author.

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Strategy Fundraising Social Media Nonprofit 278

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

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Social Media Images Video Media 80

Qgiv

AUGUST 21, 2023

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. Different platforms have unique audiences and trends for you to use to your advantage. Use these 10 tips to kickstart your GivingTuesday prep!

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Template Retention Stream Social Media 98

NonProfit PRO

JANUARY 27, 2023

Is this event still working for your audience, your organization, and your team? As a nonprofit administrator, have you ever inherited a fundraising special event? Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders.

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Donor Mind Audience Fundraising 299

NonProfit Hub

DECEMBER 12, 2014

It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. Here are five ways to show your donors love to raise donor retention: Thank Donors for the Same Thing You Asked For. Duh, right?

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Retention Donor NPO Hunger 64

Association Analytics

JUNE 17, 2021

In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Important Tips: Please note that the analysis should be done for each of your events as they may attract different audience segments. Similarly, analyzing your event data from many angles can lead to a major impact on revenue.

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Associations Data Registration Analytics 318

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

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Giving Retention Metrics Demographics 120

Eric Jacobsen Blog

JANUARY 20, 2023

Use the questions to help your audience, smell, or sense what you’re describing. Repetition builds retention. If you don’t meet your audiences’ gaze, they are not likely to believe you. Ask questions, such as, “What does what I’m sharing remind you of?” State your most important point more than once. Move while you present.

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Tips Comparison Module Retention 52

Neon CRM

NOVEMBER 22, 2023

In the future, you may choose to explore options that will help you reach new audiences, like boosting Facebook posts or creating fundraising appeals for people who are in your donor database but have never given before. Or say you notice that you have a very high donor acquisition rate, but you also have a low donor retention rate.

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Rate Track Donor Metrics 52

M+R

MAY 31, 2023

Then Senior Creative Director Gwen McGarry is sharing “ Surprising Revelations From a Year of Audience Research ” with Planned Parenthood’s Stephanie Lauf. DMFA Virtual Session August 29, 1–2pm ET Partner Matt Derby is teaming up with Megan Quellhorst from NRDC to present “Love the Ones You’re With: Ads for Retention.

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Business Atlanta Chicago Benchmark 89

Media Cause

JANUARY 17, 2024

By leveraging e-commerce, nonprofits can sell products, accept donations online, and engage with their audience in new ways. Furthermore, Shopify allows nonprofits to track donor information and create targeted email campaigns, which can help with donor retention and engagement.

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Paypal Nonprofit Donation Retention 59

DonorPerfect

JULY 11, 2023

Garnering interest in your cause and recruiting new audiences to support you is a worthwhile investment. However, the cost of acquiring new donors is significantly higher than retaining existing donors, so donor retention is often a more effective fundraising tool. Donor acquisition is often a keystone of any fundraising strategy.

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Gift Donor Tips Time 40

Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. 13 Donor Retention Email Templates. 10 Giving Tuesday Email Templates. 16 Email Templates for Giving Tuesday Through Year-End.

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Template email Campaign Fundraising 306

Neon CRM

DECEMBER 14, 2023

Lastly, factor in your donor retention rate so you can anticipate the number of new donors you’ll need to acquire in order to meet or exceed this year’s revenue total. Retention Rate: The percentage of donors who gave last year and this year. Retention Rate: The percentage of donors who continue to donate.

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Analysis Project Donor Retention 52

Neon CRM

DECEMBER 13, 2023

Every membership program needs a structure that appeals to its intended audience. Understand Your Target Audience One of the most important steps in refining your membership model is to gain an understanding of your target audience by conducting an audience analysis. of those who have interacted with you before.

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Model Florida Nonprofit Benefit 52

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

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Donor Giving Retention Gift 100

Candid

JULY 6, 2021

For example, adding a personal touch is a key aspect of nonprofit donor retention, which is necessary to help nonprofits continue to grow and develop. These relationships are key for your organization’s donor retention rate. . Automation technology is designed to support your nonprofit’s team, but it’s not a replacement for people.

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Nonprofit Retention Relationship Data 137

sgEngage

APRIL 10, 2023

Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention.

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Demographics Retention Donor Research 73