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4 Communications Strategy Tips for Donor Retention

sgEngage

Segment your audience . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Tip #2: Segment your audience .

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Revenue from recurring donations is far more predictable than revenue from one-off gifts. There’s no need for repeat solicitation with recurring gifts.

Donation 347
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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Define your audience. Potential audiences for your school’s fundraising campaign could include grandparents of students, parent volunteers, alumni, parents of alumni, faculty and staff, or partner organizations.

Mail 106
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Why Do Donor Personas Matter?

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Why Major Gifts Should Drive Your 2023 Development Plan

sgEngage

In fact, setting your sights on major gifts this year may be more important than ever. Understanding the role of major donors, in tandem with an informed development plan, are the foundations of a securing a major gift in 2023. raise $100,000 via major gifts; volume-based—e.g., Goals may be dollar-based—e.g.,

Gift 77
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23 Best Volunteer Appreciation Gifts to Show Your Gratitude

Bloomerang

Giving your volunteers appreciation gifts is a great way to show gratitude and goes a long way toward creating an environment that your volunteers want to continue being a part of. Showing your gratitude to your volunteers is key to boosting volunteer engagement and retention. Let’s dive in to learn more!

Gift 79
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How To Use Growth Funnels To Grow Your Audience and Revenue

NonProfit PRO

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them?

Audience 147