Connection Cafe

MARCH 20, 2018

In spite of the fact that both departments rely on excellent communications to achieve their desired outcomes, there is little to no work product developed or created in common. It may surprise many marketers to learn that in the typical hospital, the product/service that enjoys the largest return on investment (ROI) is the foundation.

Collaboration 27

Collaboration Develop Marketing ROI 27

Tech Soup

JUNE 8, 2012

Game Audiences. Think about your intended audience first when creating a social impact game. Set goals with impact objectives including metrics of success. (MB). Determine the technology platform after designing for audience, context, and impact goals. (MB). Games are a $60 billion global industry. (MB). Design Process.

Game 55

Game Lesson Create New York City 55

CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

Social Media 87

Social Media Storytelling Media Effective 87

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling.

ROI 50

ROI Social Media Reflection Question 50

CauseVox

OCTOBER 11, 2021

It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. Is it best to create a monetary goal or one based on impact metrics? For more storytelling tips, check out our guide, How To Tell Stories that Connect, Move, And Inspire Everyone. Make it mutually beneficial.

Guide 97

Guide Giving Campaign Social Media 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Whiteboard: Why Less is More in Design. The Blog Usability Checklist.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also like to practice my storytelling skills. There's nothing like having an audience to see where you got inside your own head too much. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. What's the key metric? Tags as a metric. Before I went on Twittered. What's the outcome?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Nonprofit Tech for Good

JULY 5, 2019

This is where companies turn to people with large social media followings and niche credibility to advertise their product, paying as much as $1 million per post from Kylie Jenner. Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience.

Social Media 274

Social Media Effective Program Media 274

NTEN

JANUARY 22, 2009

From questions about the actual production of the files, to distribution, to listener metrics and feedback, there are plenty of moving parts that can raise questions. Podcasting is a storytelling medium; use it as the voice for your organization’s most compelling stories. Always focus on compelling storytelling first.

Podcast 59

Podcast Audio Music Support 59

Amy Sample Ward

MAY 14, 2009

Sustainable product and solid support from a nonprofit specialist. Everything revolves around the audience. Reach a broader audience: More than 500M Google Earth users today; Drive people to your site; Gain members, volunteers, donors, media coverage. It really depends on the audience you are trying to engage.

Tools 100

Tools Tech Map Case Study 100

Bloomerang

OCTOBER 30, 2021

Leveraging other platforms like email and word of mouth to reach new audiences . Track key campaign metrics. Directly after the campaign, build a report of the key metrics that determine your campaign’s success. . Some of the metrics you might decide to analyze include your: . Average donation size.

Guide 101

Guide Fundraising Campaign Raise 101

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 97

Ideas Guide Online Fundraising 97

Bloomerang

JULY 20, 2023

This is also the time to create marketing materials for each segment of your nonprofit audience. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. We’ll cover more about the metrics you should analyze later.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2013

He is one of the best teachers to learn howto use brand storytelling and social media to build your organization’s reputation, donor community, and social impact. He is offering a seminar (visit www.WeFirst13.com com for details).

Profit 121

Profit Howto Cancer Childhood 121

Nonprofits Source

MARCH 21, 2018

They combine the perfect balance of fun and serious—as their aim is to protect the world’s oceans they can’t be too silly, but need just the right amount to keep their audience interested. The best part about Project Aware is that they connect well with their audience on social media. What We Can Learn. Conclusion.

Social Media 109

Social Media Resource Marketing Media 109

Get Fully Funded

APRIL 5, 2021

Your digital marketing goal is to convert website visitors , social media followers, and other audience members into donors and long-term supporters of your mission. Perhaps you’ve even noticed your engagement metrics decrease across your platforms due to supporters’ screen fatigue. . Demonstrate authenticity.

Campaign 78

Campaign Marketing Online Fundraising 78

Bloomerang

JANUARY 7, 2022

Product Fundraisers. This shows that you’ve segmented your audience and specified the content of the email. You may look at metrics such as: . This is an incredibly effective opportunity if your nonprofit is looking to acquire new supporters because the strategy uses social proof to appeal to new audiences. Text-to-Give.

Campaign 98

Campaign Ideas Giving Tips 98

Care2

MAY 15, 2009

month for up to 20,000 emails, and $2/thousand after Great template options, including custom designs for $199 Reliable and sophisticated, though complex in areas Sustainable product and solid support from a nonprofit specialist Dont forget your Constituent Database. Everything revolves around the audience. What is your real output?

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

It is also important to think about what specific metrics are needed to measure along the way. Increase audience connections through Facebook to 1000 by June 1, 2012. Create video trailers for all productions garnering an average of 100 views per trailer for the 2011-2012 programs.

Social Media 129

Social Media Media Social Chart 129

NTEN

JUNE 18, 2009

There are definitely situations that should require it, however, such as expensive, controversial, or high profile investments or in cases where there is a large target audience. There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics are a unit of measure.

Measure 76

Measure ROI Technology Metrics 76

Bloomerang

SEPTEMBER 12, 2022

Your nonprofit relationships with supporters work differently because you’re not selling a product—you’re promoting a mission. Fundraising dashboards help track your nonprofit’s campaign progress and organize key metrics regarding your initiatives. Features like donor segmentation and email tools help make this possible.

Software 57

Software Effective Grant Nonprofit 57

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

He goes onto say how they focusing their integrated strategy on a metric that matters: conversions. Our homepage reflected that theme, always displaying 10 or 12 ways to donate dollars or air miles, buy products to support wish granting, or launch fundraisers on our behalf. First-Person Storytelling. More Multimedia.

Conversation 106

Conversation Chapter Channel Module 106

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Consistently finding and creating content that resonates with your audience can be a struggle.

Story 54

Story Nonprofit Social Media Content 54

Nonprofits Source

OCTOBER 11, 2017

But if you’re like me, you constantly find ways to maximize your productivity to get the job done. In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. I know at times it may feel like a lot to juggle. Work smarter, not harder.

Process 98

Process Content Digital Marketing 98

EveryAction

MARCH 7, 2016

Lately, we've been obsessed with storytelling. From capturing an audience's attention to inspiring listeners to action, telling great stories is equal parts creative and scientific. Watch the full discussion below or continue reading for tips on how to crack the science of storytelling! Research Your Audience.

Storytelling 128

Storytelling Audience Environment Nonprofit 128

Have Fun - Do Good

OCTOBER 1, 2006

Free Range Studios is an advertising and marketing firm that specializes in progressive non-profit and socially responsible businesses, but we are best known for our online storytelling. We do a lot of print design; we started in website design; what we do that people see the most is online storytelling.

Storytelling 40

Storytelling Causes Interview Free 40