Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Neon CRM

AUGUST 18, 2023

This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Engage with storytelling: The theme for your event should tell a story. Here are some metrics for direct mail, email, and event fundraising campaigns to monitor over time.

Guide 52

Guide Fundraising Mail Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103

Measure Storytelling Metrics Phase 103

NTEN

MAY 12, 2011

One effective way to transform your data from an afterthought into a powerful communications product is through visualizations that help tell your story. The best interactive data tools make it simple for users to jump into the data: They don't just start with a blank canvas asking users to select mysterious indicators, metrics, or variables.

Data 100

Data New York City Storytelling New York 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Social Media Initiative Guide: This guide from Spreadfast, a social media management tool vendor, has some great tips and ways to think about Key Performance Indicators, tactics, and metrics. Personal Productivity at Social Media: Kami Huyse shares this informative video and deck about productivity in an age of distraction.

Resource 96

Resource Jordan Benchmark Calendar 96

Nonprofits Source

OCTOBER 6, 2023

Studies show that high engagement rates can lead to a 23% increase in productivity and quality of work, boosting your revenue. Unclear expectations, performance metrics, and goals. Highlight an issue in the business that you’d like to fix, such as a lack of sales leads or product issues. Impact storytelling.

Ideas 52

Ideas Practice Leadership Roles 52

Connection Cafe

MARCH 20, 2018

In spite of the fact that both departments rely on excellent communications to achieve their desired outcomes, there is little to no work product developed or created in common. It may surprise many marketers to learn that in the typical hospital, the product/service that enjoys the largest return on investment (ROI) is the foundation.

Collaboration 27

Collaboration Develop Marketing ROI 27

Beneblog: Technology Meets Society

NOVEMBER 27, 2013

In all seriousness, 2013 has been an incredibly busy and productive year for us. We’ll embrace failure as part of the learning process and as a metric of a true "labs" atmosphere. I’m excited to share highlights from our work and its significance for the multitudes we serve.

India 142

India Literacy Global Accessibility 142

Forum One

FEBRUARY 21, 2011

One effective way to transform your data from an afterthought into a powerful communications product is through visualizations that help tell your story. Here are 6 ways to tell your stories with data that you can apply to your own web and communications work: 1. Speak With Numbers.

Data 68

Data New York City Storytelling New York 68

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. It can also make using data fun ! We’ve all heard the phrase, “a picture is worth 1,000 words.” Source: Comical Concept.

Blended 136

Blended Measure Chapter Picture 136

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

It really came to life when we started to build in the authenticity and storytelling we could offer from our own skills. There was a study a while back that noted 1 out of 5 pinterest users purchase products of items they have pinned. Then an agency approached us with the core idea. The images link to your fundraising landing page.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

CauseVox

JUNE 5, 2023

While incorporating insights provided in our webinar with Maria Bryan, we’ll demystify the content planning process, discuss trauma-informed storytelling, unpack resources , and help you create content that converts. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

Social Media 62

Social Media Storytelling Media Effective 62

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling.

ROI 50

ROI Social Media Reflection Question 50

CauseVox

OCTOBER 11, 2021

It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. Is it best to create a monetary goal or one based on impact metrics? For more storytelling tips, check out our guide, How To Tell Stories that Connect, Move, And Inspire Everyone. Make it mutually beneficial.

Guide 73

Guide Giving Campaign Social Media 73

Tech Soup

JUNE 8, 2012

Set goals with impact objectives including metrics of success. (MB). Transmedia storytelling is shining through projects like Breakthrough: America 2049 , an ARG in Facebook that allows for various types of gameplay. Determine the technology platform after designing for audience, context, and impact goals. (MB). How to Design.

Game 55

Game Lesson Create New York City 55

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Effective ROI StoryTelling Techniques.

ROI 50

ROI Widget Cambodia Metrics 50

Forum One

MAY 30, 2024

So how can the products we design help convey reliability, transparency, and integrity to the folks who will use them in the end? In design, the biggest mistake I’ve seen teams make is to only allow the product to communicate in one direction. And are you paying attention to all the right cues?

Design 53

Design Communication Effective Chart 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Information Coping Skills and Social Media Productivity Skills This is more personal use, but if you are a nonprofit professional tasked with social media strategy you will need skills in these areas.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also like to practice my storytelling skills. What's the key metric? Should have given more emphasis to this or warned about it - or emphasized that their goal was not to produce a plan or product, but the process of discussion was most important. Tags as a metric. What's the outcome? How might you measure it?

Reflection 50

Reflection Slides Metrics PowerPoint 50

NTEN

OCTOBER 12, 2011

Data reports and personal snapshots are often generated separately, then placed side-by-side with the hope that the juxtaposition of hard metrics with an emotional picture and blurb will resonate with a wide range of people. Quantitative and qualitative data are often positioned as opposing or complementary means of documenting impact.

Case Study 68

Case Study Story Data Studies 68

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 97

Ideas Guide Online Fundraising 97

NTEN

JANUARY 22, 2009

From questions about the actual production of the files, to distribution, to listener metrics and feedback, there are plenty of moving parts that can raise questions. Podcasting is a storytelling medium; use it as the voice for your organization’s most compelling stories. Always focus on compelling storytelling first.

Podcast 59

Podcast Audio Music Files 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

Digital Storytelling, Media, and Communications. Hot debates follows in another post on charity evaluation and metrics over at Tactical Philanthropy blog suggested that we forget on a metric to measure "Total Good Accomplished" and focus on real measures. distracting, productivity drain ? What do you think?

Nptech 50

Nptech Tag Ning Machinima 50

Bloomerang

OCTOBER 30, 2021

Track key campaign metrics. Directly after the campaign, build a report of the key metrics that determine your campaign’s success. . Some of the metrics you might decide to analyze include your: . Analyze these metrics and identify opportunities for improvement. Average donation size. Supporter retention rate.

Guide 102

Guide Fundraising Campaign Raise 102

Nonprofit Tech for Good

FEBRUARY 23, 2017

Storytelling should be your top priority, but balanced with a steady intermingling of marketing, fundraising, engagement, and curation. Storytelling. When done well, storytelling will evoke emotions ranging from empathy to anger that will galvanize your donors and supporters to take action on behalf of your nonprofit.

Communication 229

Communication Online Storytelling Voice 229

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 78

Ideas Online Fundraising Tips 78

Nonprofit Tech for Good

JULY 5, 2019

This is where companies turn to people with large social media followings and niche credibility to advertise their product, paying as much as $1 million per post from Kylie Jenner. Treat your ambassadors as insiders who are doing much more than growing vanity metrics – they are helping to steer a movement. . Share that.

Social Media 274

Social Media Effective Program Media 274

Nonprofit Tech for Good

NOVEMBER 30, 2014

Storytelling should be your top priority, but it should be balanced with a steady intermingling of marketing, fundraising, engagement, and curation. Storytelling. When done well, storytelling will evoke emotions ranging from empathy to anger that will galvanize your donors and supporters to take action on behalf of your nonprofit.

Communication 267

Communication Online Storytelling Voice 267

Amy Sample Ward

MAY 14, 2009

Sustainable product and solid support from a nonprofit specialist. Google Earth Outreach from Rebecca Moore: Google’s mapping tools may seem like an obscure tool to use in your work but these aren’t traditional maps: the new generation of mapping technology is fully interactive, enables storytelling, and more. (Did

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2013

He is one of the best teachers to learn howto use brand storytelling and social media to build your organization’s reputation, donor community, and social impact. He is offering a seminar (visit www.WeFirst13.com com for details).

Profit 121

Profit Howto Cancer Childhood 121

Bloomerang

JANUARY 7, 2022

Product Fundraisers. You may look at metrics such as: . Learn more about Giving Tuesday storytelling (and how to leverage social media for your campaign) with this helpful Facebook group. . Product Fundraisers. Social Media Support. Face Mask Fundraiser. Volunteer Opportunities. Volunteer Grants. Virtual Giving Event.

Campaign 99

Campaign Ideas Giving Tips 99

Get Fully Funded

APRIL 5, 2021

Perhaps you’ve even noticed your engagement metrics decrease across your platforms due to supporters’ screen fatigue. . Here are a few productive ways to connect with supporters through digital outlets: Email newsletters. Video storytelling allows you to use a combination of visuals, music, and narration to: Tell your story.

Campaign 78

Campaign Marketing Online Fundraising 78

Care2

MAY 15, 2009

month for up to 20,000 emails, and $2/thousand after Great template options, including custom designs for $199 Reliable and sophisticated, though complex in areas Sustainable product and solid support from a nonprofit specialist Dont forget your Constituent Database. Did you know you can embed an audio file in Google Earth?)

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

It is also important to think about what specific metrics are needed to measure along the way. Create video trailers for all productions garnering an average of 100 views per trailer for the 2011-2012 programs. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 129

Social Media Media Social Chart 129

NTEN

JUNE 18, 2009

There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics and value are an integral part of the ROI process once you have identified the benefits. Metrics and value are an integral part of the ROI process once you have identified the benefits. Metrics are a unit of measure.

Measure 76

Measure ROI Technology Metrics 76

Nonprofits Source

MARCH 21, 2018

87% of pinners have purchased a product because of Pinterest. Charity: Water is leveraging Facebook advertising in a big way by using storytelling to raise awareness of the global water crisis and inspire people to give. In this template you’ll learn how to: Establish your most important metrics. Facebook Advertising.

Social Media 109

Social Media Resource Marketing Media 109

Bloomerang

SEPTEMBER 12, 2022

Your nonprofit relationships with supporters work differently because you’re not selling a product—you’re promoting a mission. Fundraising dashboards help track your nonprofit’s campaign progress and organize key metrics regarding your initiatives. Features like donor segmentation and email tools help make this possible.

Software 57

Software Effective Grant Nonprofit 57