Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. This is where a communications campaign can come in handy. Define the problem.

Communication 98

Communication Campaign Channel Measure 98

Association Analytics

JUNE 17, 2021

We test our assumption by designing a targeted A/B email test for this group. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. We send a discount code vs. promoting what’s new at the next event. Predictive Analytics to focus your marketing.

Associations 318

Associations Data Registration Analytics 318

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Drafting and testing. Writing multiple drafts for A/B testing on social media. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. Optimizing reach.

Social Media 80

Social Media Images Video Media 80

Association Analytics

APRIL 4, 2022

Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. But don’t forget there could be value in creating goodwill and thought leadership with free services that you can’t always measure. You can still generate revenue but the audience doesn’t pay to attend.

Hosting 321

Hosting Virtual Associations Analytics 321

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. However, this is not a universal rule.

Practice 243

Practice Fundraising Guide Channel 243

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. One technique I use to get insights from my social media data is to do an analytics Rorschach Test.

Audience 107

Audience Social Media Content Media 107

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 246

Online Hunger Metrics Drupal 246

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This allows you to successfully test and evaluate your personalization strategies and tactics. Segment your audience on social media.

Personal 101

Personal Test Demographics Analytics 101

The Storytelling Non-profit

NOVEMBER 3, 2021

There are lots of elements in storytelling that you can tweak and test. Finally, make your goal measurable so you know whether or not you meet your goal. This includes: Audience research – Here’s my guide to audience research and how to build an audience persona for your storytelling work.

Storytelling 106

Storytelling Profit Phase Advice 106

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. netnon I want one thing for this audience. How do we turn data into Insights?

Measure 98

Measure Data Facilitation Teen 98

M+R

JULY 6, 2023

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

Twitter 103

Twitter Org Meme Alternative 103

VisionLink

JUNE 19, 2012

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Be sure to convey your passion & expertise in a language your audience will understand. Don’t know how to reach out to your audience?

Content 205

Content Websites Strategy Adwords 205

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

Impact 120

Impact Management Organization Evaluation 120

AccelEvents

AUGUST 12, 2020

But now, with safety measures relaxing slightly, shifting to a hybrid event style will give you the best of both worlds. Hybrid events are hosted in-person while using online technology to include a virtual or remote audience. Not enough options: A hybrid event caters to both remote attendees and in-person audiences.

Tips 90

Tips Virtual Hosting Feeds 90

NetWits

SEPTEMBER 5, 2012

Audience Analysis. There are a few steps to successful audience-centric design: Identify Your Audience: Understand all of the groups your serve and find out what makes them tick. Create Personas and outline tasks: Create a sample person that represents each audience group you serve. You know your audience.

Design 247

Design Web Guide Slides 247

The Modern Nonprofit

DECEMBER 4, 2023

The compliance is not just a legal necessity but also a trust-building measure with their donors and supporters. These evolving practices can limit the traditional methods nonprofits use to reach their audience, necessitating a reevaluation of digital fundraising strategies in alignment with these new privacy norms.

Support 103

Support Fundraising Awareness Data 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 120

Nonprofit Audience Library Research 120

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 10) Measure success. 10 Steps to Create a Content Calendar. 1) Organise your existing content.

Calendar 278

Calendar Social Media Content Media 278

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals.

Tips 52

Tips Organization Channel Benchmark 52

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Segment Your Audience Segmentation isn’t only essential for email campaigns—segmenting your direct mail recipients personalizes your message and improves engagement. Direct mail is too often associated with the past.

Mail 52

Mail Campaign Donor Tips 52

Forum One

DECEMBER 15, 2022

How are we going to measure success? This includes thinking deeply about audience needs, but also the needs of other departments and teams within their organizations. Be agile, measure, and prove value. It’s not an obvious project, but one that helps us optimize for mobile, which is where many of our audiences primarily are.

Practice 62

Practice France Austria Measure 62

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. Identifying your unique value and presenting it to your audience in a way that speaks directly to your ideal donors can be the #1 factor that moves the needle in your fundraising efforts.

Data 67

Data Test Blackbaud Donor 67

Nonprofits Source

OCTOBER 25, 2023

Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. You can also create audience personas to help you plan future communications. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. The first step in creating any marketing campaign is to conduct preliminary research that investigates and explores data about your organization’s current audience and past campaigns. Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

Whole Whale

MARCH 30, 2023

We know you are probably impatient so let’s just right to the fun stuff, enter the name and general mission of your nonprofit, followed by the general audience that you’d like a profile for in this AI tool. × They help nonprofits understand their target audience better and create effective fundraising campaigns.

Donor 52

Donor Build Demographics New York City 52

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

Kindful

OCTOBER 28, 2021

Your goals could be to increase the number of donors acquired, see an improvement in your return on investment, see increased net revenue, or grow your acquisition audience. To show you how you can make acquisition goal setting a breeze, I’ll focus on three things: timing, defining, and measuring. . Timing: Set your goals early.

Goal 62

Goal Metrics Measure Donor 62

Media Cause

NOVEMBER 9, 2023

Despite this obstacle in measurement, this tool and others like it are still incredibly useful. Ensuring that your data is collected ethically protects your organization and audiences, as well as the validity of your data. There are a number of web analytics tools in the market, many of which use machine learning and A.I.

Analytics 59

Analytics Data Tools Web 59

AccelEvents

AUGUST 12, 2020

But now, with safety measures relaxing slightly, shifting to a hybrid event style will give you the best of both worlds. Hybrid events are hosted in-person while using online technology to include a virtual or remote audience. Not enough options: A hybrid event caters to both remote attendees and in-person audiences.

Tips 52

Tips Virtual Hosting Feeds 52

Forum One

JUNE 10, 2021

Specify which underperforming audience segments you can target with a better donation experience to meet your primary goal. In the next step, we’ll consider how you can test possible improvements to your site for mobile donors. Step 4: Form and test hypotheses for segment personalization. Measure each cohort’s giving behavior.

Personal 49

Personal Online Giving Oregon 49

Saleforce Nonprofit

FEBRUARY 11, 2022

Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. If your audience is on social media (and let’s be real, who isn’t?) Set a dollar amount goal, tie it to a specific impact measurement, and hit go! Engage More Diverse Donors.

Online 103

Online Tips Fundraising Nonprofit 103

Media Cause

APRIL 22, 2022

Whether you’re reaching out to build issue awareness, share important news, or raise money for your organization, incorporating these best practices into your email marketing campaigns can help your emails reach your target audiences and keep them engaged with your mission. . Test, and Test Again. Lead with Your Mission.

email 52

email Practice Marketing Test 52